Result-oriented professional who manages the development and implementation of marketing and communication strategies; elaborates and implements website strategies and content, designs and implements business-to-customer communication, and manages the implementation of the strategic plan.
Key contributor to the team responsible for fundraising initiatives including event planning including theme development, marketing, and purchasing.
MS Office Suite, Social Media, Website Content Developer, Newsletter Engines such as Constant Contact.
Restructured a flailing sales (admissions) and marketing department and successfully reversed a 10 year declining enrollment trend. Increased enrollment by more than 100 students annually (25%) and reduced overall attrition by 20%.
Redesigned the enrollment process, eliminating paper in favor of online access. Modernized the forms process in favor of electronic access.
Created new website and developed new marketing materials within strict budgetary guidelines.
Eleven years of wide-ranging experience yielding positive results in private schools in Dallas, TX.
*Proven track record with both non-profit and for-profit organizations.
*Skilled at developing innovative approaches that deliver immediate tangible results.
*Self-starter with superior organizational skills. Ability to work well under pressure, with complete confidentiality.
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