Director Creative Services Resume Example Foster Farms

DIRECTOR-CREATIVE SERVICES

Summary

Skills

Word
Excel
PowerPoint
Knowledge of: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Project Management Systems
Print Methodologies: Flexography, Offset Lithography, and Rotogravure
Photo, Market
Adobe Photoshop, Marketing Communications
Ads, Messaging
Advertising, Excel
Asset management, PowerPoint
Agency, Word
B2B, Negotiating
Branding, Network
Budgets, Packaging
Budget, Performance reviews
C, Photography
Coaching, POS
Concept, PR
Content, Processes

Creative Direction, Profit
Clients, Project Management
Client, Publications
Delivery, Quality
Direct mail, Radio
Direction, Recruitment
Directing, Retail
Executive management, Sales
Financial, Strategy
Forecasting, Strategic planning
Freelance, Video
Functional, Vision
Goal setting, Websites
Graphics, Website
Adobe Illustrator, Workflow
Adobe InDesign
Team Building
Leadership
Managing
Marketing

Experience

Foster Farms | San Ramon, CADirector-Creative Services01/2013 - 01/2020

Provided leadership and direction for creative strategies, design systems, and brand standards for multi- channel campaigns and consumer-facing deliverables.
Partnered with executive management, internal business teams, and agencies to develop creative concepts for brand and categories, while ensuring speed- to-market quality, design synergies, and cost-saving solutions.
Created standardized guidelines and workflows to ensure consistent branding across all deliverables and platforms.
Saved company $1.25M in annual expenses by establishing an in-house creative studio, encompassing a multi-discipline, eight-person creative team of designers, writers, photographers, and coordinators.
Translated creative briefs, drove ideation, and defined creative vision for a portfolio of high-impactdeliverables such as messaging, visual identity, photography, video, packaging architecture, POS, OOH/environmental graphics, trade show graphics, PR communications, websites, digital and social media content.
Developed and implemented standardized design systems and brand guidelines for print and digital consumer-facing campaigns resulting in $400K in savings.
Built and led in-house social media team with a Content Specialist, Digital Designers, and Videographers saving employer $200K per year in expenses.
Increased website traffic 12% as well as overall online consumer engagement by partnering with agency to develop and optimize digital presence.
Spearheaded package redesign for Foster Farms Organic product line and in-store communication assets with an increase of $1.8M in profit, 12% above expectations.
Lowered annual workforce expenses $75K by negotiating freelance and third-party partner cost metrics.
Reduced departmental budget 15% YOY with $150K in annual savings through analysis of financial metrics, spending, and profit forecasting.
Determined areas of improvement and identified best operational strategies such as outsourced vs in- sourced resources resulting in 25% decrease in external sources and $100K in annual savings.
Increased productivity 15% by prioritizing projects, creating schedules, tracking budgets/expenses and installing workstations and digital asset management tools.
Developed long term team growth strategy and support development of individual and team skill sets.

Safeway, Inc | Pleasanton, CADirector-Marketing Communications01/2002 - 01/2012

Oversaw development and implementation of creative strategies and marketing deliverables for major retail store chain consisting of 1600 stores across North America.
Partnered with CPG companies, third- party vendors, and internal teams to ensure successful execution and delivery of all creative deliverables.
Completed resource allocation, strategic planning, and activation for B2C/B2B advertising assets such as POS/POP, weekly inserts, publications, direct mail, event graphics, digital assets, and radio broadcasts.
Composed creative briefs, developed marketing calendars, and distributed plans across multiple teams.
Led a team of seven direct reports in goal setting, performance reviews, and professional development.
Forecasted and monitored campaign budgets of $250K-$5.5M.
Served as Vice-Chair for Safeway's Hispanic Leadership Network.
Key player in implementation of mentorship program for underserved students between Safeway's.

WFA-Integrated Brand Design Agency | Oakland, CASenior Manager – Client Services

Directed team of internal creatives in development of brand marketing assets for clients such as Dreyer's Grand Ice Cream, C&H Sugar, Del Monte Foods, and Golden Grain.
Collaborated with CPG marketing teams to plan and design integrated marketing programs for POS material, product packaging, and promotional/sales collateral.
Followed client brand style guides, company values, and corporate voice to develop creative briefs and consumer-facing communications.
Led successful brand launch of Dreyer's ‘Dreamery' premium ice cream resulting in 20% sales growth.
Oversaw creative staff and projects by tracking of budgets $20K-$200K and ensuring completion of all deliverables.
Analyzed project success based on previous benchmarked marketing initiatives.

Education and Training

Cal State University, California College of the Arts | East, Oakland, CABA in Art, Graphic Design Special Studies, Graphic Design

Activities and Honors

SERVICE Advisory Board Member (2 years), Chabot College Puente Program

Hayward, CA Mentor (Present), Chabot College Puente Program

Hayward, CA

Resume Overview

Companies Worked For:

Foster Farms
Safeway, Inc
WFA-Integrated Brand Design Agency

School Attended

Cal State University, California College of the Arts

Job Titles Held:

Director-Creative Services
Director-Marketing Communications
Senior Manager – Client Services

Degrees

BA in Art, Graphic Design Special Studies, Graphic Design

Director-Creative Services Resume Example

Resume Score: 80%

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