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Director-Creative Services Resume Example

Resume Score: 80%

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DIRECTOR-CREATIVE SERVICES
Summary
Skills
  • Word
  • Excel
  • PowerPoint
  • Knowledge of: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
  • Project Management Systems
  • Print Methodologies: Flexography, Offset Lithography, and Rotogravure
  • Photo, Market
  • Adobe Photoshop, Marketing Communications
  • Ads, Messaging
  • Advertising, Excel
  • Asset management, PowerPoint
  • Agency, Word
  • B2B, Negotiating
  • Branding, Network
  • Budgets, Packaging
  • Budget, Performance reviews
  • C, Photography
  • Coaching, POS
  • Concept, PR
  • Content, Processes
  • Creative Direction, Profit
  • Clients, Project Management
  • Client, Publications
  • Delivery, Quality
  • Direct mail, Radio
  • Direction, Recruitment
  • Directing, Retail
  • Executive management, Sales
  • Financial, Strategy
  • Forecasting, Strategic planning
  • Freelance, Video
  • Functional, Vision
  • Goal setting, Websites
  • Graphics, Website
  • Adobe Illustrator, Workflow
  • Adobe InDesign
  • Team Building
  • Leadership
  • Managing
  • Marketing
Experience
Foster Farms | San Ramon, CADirector-Creative Services01/2013 - 01/2020
  • Provided leadership and direction for creative strategies, design systems, and brand standards for multi- channel campaigns and consumer-facing deliverables.
  • Partnered with executive management, internal business teams, and agencies to develop creative concepts for brand and categories, while ensuring speed- to-market quality, design synergies, and cost-saving solutions.
  • Created standardized guidelines and workflows to ensure consistent branding across all deliverables and platforms.
  • Saved company $1.25M in annual expenses by establishing an in-house creative studio, encompassing a multi-discipline, eight-person creative team of designers, writers, photographers, and coordinators.
  • Translated creative briefs, drove ideation, and defined creative vision for a portfolio of high-impactdeliverables such as messaging, visual identity, photography, video, packaging architecture, POS, OOH/environmental graphics, trade show graphics, PR communications, websites, digital and social media content.
  • Developed and implemented standardized design systems and brand guidelines for print and digital consumer-facing campaigns resulting in $400K in savings.
  • Built and led in-house social media team with a Content Specialist, Digital Designers, and Videographers saving employer $200K per year in expenses.
  • Increased website traffic 12% as well as overall online consumer engagement by partnering with agency to develop and optimize digital presence.
  • Spearheaded package redesign for Foster Farms Organic product line and in-store communication assets with an increase of $1.8M in profit, 12% above expectations.
  • Lowered annual workforce expenses $75K by negotiating freelance and third-party partner cost metrics.
  • Reduced departmental budget 15% YOY with $150K in annual savings through analysis of financial metrics, spending, and profit forecasting.
  • Determined areas of improvement and identified best operational strategies such as outsourced vs in- sourced resources resulting in 25% decrease in external sources and $100K in annual savings.
  • Increased productivity 15% by prioritizing projects, creating schedules, tracking budgets/expenses and installing workstations and digital asset management tools.
  • Developed long term team growth strategy and support development of individual and team skill sets.
Safeway, Inc | Pleasanton, CADirector-Marketing Communications01/2002 - 01/2012
  • Oversaw development and implementation of creative strategies and marketing deliverables for major retail store chain consisting of 1600 stores across North America.
  • Partnered with CPG companies, third- party vendors, and internal teams to ensure successful execution and delivery of all creative deliverables.
  • Completed resource allocation, strategic planning, and activation for B2C/B2B advertising assets such as POS/POP, weekly inserts, publications, direct mail, event graphics, digital assets, and radio broadcasts.
  • Composed creative briefs, developed marketing calendars, and distributed plans across multiple teams.
  • Led a team of seven direct reports in goal setting, performance reviews, and professional development.
  • Forecasted and monitored campaign budgets of $250K-$5.5M.
  • Served as Vice-Chair for Safeway's Hispanic Leadership Network.
  • Key player in implementation of mentorship program for underserved students between Safeway's.
WFA-Integrated Brand Design Agency | Oakland, CASenior Manager – Client Services
  • Directed team of internal creatives in development of brand marketing assets for clients such as Dreyer's Grand Ice Cream, C&H Sugar, Del Monte Foods, and Golden Grain.
  • Collaborated with CPG marketing teams to plan and design integrated marketing programs for POS material, product packaging, and promotional/sales collateral.
  • Followed client brand style guides, company values, and corporate voice to develop creative briefs and consumer-facing communications.
  • Led successful brand launch of Dreyer's ‘Dreamery' premium ice cream resulting in 20% sales growth.
  • Oversaw creative staff and projects by tracking of budgets $20K-$200K and ensuring completion of all deliverables.
  • Analyzed project success based on previous benchmarked marketing initiatives.
Education and Training
Cal State University, California College of the Arts | East, Oakland, CABA in Art, Graphic Design Special Studies, Graphic Design
Activities and Honors
  • SERVICE Advisory Board Member (2 years), Chabot College Puente Program
  • Hayward, CA Mentor (Present), Chabot College Puente Program
  • Hayward, CA
  • Build Your Own Now

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    Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

    Resume Overview

    Companies Worked For:

    • Foster Farms
    • Safeway, Inc
    • WFA-Integrated Brand Design Agency

    School Attended

    • Cal State University, California College of the Arts

    Job Titles Held:

    • Director-Creative Services
    • Director-Marketing Communications
    • Senior Manager – Client Services

    Degrees

    • BA in Art, Graphic Design Special Studies, Graphic Design

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