Director, Promotion Marketing & Creative Services resume example with 20+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:

Highly motivated and passionate professional offering more than 20 years of experience in advertising and promotion marketing. Exemplary team player able to build relationships quickly with internal and external stakeholders. Detail-oriented with strong project management skills. Ability to prioritize in a complex, fast-paced environment, delivering a high volume of creative marketing assets under tight deadlines and on budget.

  • Project/Account Management
  • Television Marketing
  • Branding
  • Consumer/Trade Activations
  • Experiential Marketing
  • Event Planning
  • Copy Editing/Proofreading
  • Digital & Print Advertising
  • Meeting Presentations
Director, Promotion Marketing & Creative Services, 06/2000 to 05/2020
Gannett Co. Inc.Athens, GA,
  • Manage creative development of a wide range of assets and brand experiences for the CBS brand and content marketing activities across CBS Entertainment, CBS News, CBS Sports and CBS Corp.
  • Executed creative process to ensure a seamless, streamlined, and efficient design process. Strategized, coordinated and executed with the assistance of the creative team, all materials needed for company.
  • Directed daily operations as studio manager overseeing projects for quality control in order to maximize team productivity.
  • Oversaw development and execution of assets for CBS fall season launch including digital, social media, OOH, print, events, consumer products, activations and trade.
  • Managed project budgets from $500 to 100K.
  • Worked directly with production director on pre-press trouble shooting, retouching, color correcting and scheduling to ensure projects remain within budget and on schedule.
  • Key point person for photo research/editing of CBS programming, including annual Development and Upfront presentations and all print and digital collateral materials for the network.
  • Lead on metadata asset management. Collaborated with creative directors, designers and senior executives for key art approvals to supply to partners and 3rd parties with consistent branded art.
  • Initiated collateral status update reports for weekly team project meetings.
  • Collaborated with creative team on development and execution of creative campaign programs for network, primetime programs (Comedy, Drama, Alternative Series), NFL, March Madness, US Open, PGA, Olympic Games and Specials.
Associate Director, Creative Services, 04/1990 to 05/2000
CBS Television NetworkCity, STATE,

Managed administrative needs for creative services; invoicing, accounts payable, payroll and corporate framing projects. Coordinated in-house print producing jobs. Negotiated costs with outside photo houses, print production suppliers and premium vendors. Managed weekly agency meetings and operations calendars.

Advertising Sales Assistant, 02/1986 to 03/1990

Maintained daily inventory reports, prepared quarterly agency/account billing figures, compiled competitive advertiser billing report for both local and national sales and managed confidential monthly sales commission figures. Handled daily rate calls, media inquires and tv viewer inquiries.

PR Assistant, 06/1985 to 02/1986
KetchumCity, STATE,

Edited corporate financial PR programs, coordinated press releases, organized client meetings, supervised entire staff on tracking of weekly client time and trained incoming interns.

Education and Training
Bachelor of Arts: Communications, Expected in
William Paterson University of New Jersey - Wayne, NJ

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Resume Overview

School Attended

  • William Paterson University of New Jersey

Job Titles Held:

  • Director, Promotion Marketing & Creative Services
  • Associate Director, Creative Services
  • Advertising Sales Assistant
  • PR Assistant


  • Bachelor of Arts

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