Thoughtful and trusted, well-connected business leader, with over 25 years of progressive responsibility in strategic planning, operational and change management, team development, partner and client relationships building, and collaborative leadership. Executive level decision maketing skills with demonstrated results including the ability to translate big picture strategy into actionable tactical plan to inspire effective results at all levels of an organization.
Strategic Planning & Negotiation: Develop and execute market-leading strategy to drive business growth and customer retention and engagement across global content business with portfolio focus on research, media intelligence (traditional and social), risks solutions, and data-as-a-service in Americas and AsiaPac. Analyze market trends and competitive position across portfolio. Navigate complex business environment to deliver thoughtful, competitive and sustainable plan. Build mutually beneficial lasting relationships internally and externally through negotiation and business savvy.
Team management and development: Lead a team of five senior global planners. Develop strong team skills through collaboration, coaching, and continuous upskilling. Promote resilience, operational effectiveness, and foster continuous process improvement within teams. Hold teams accountable, and acknowledge and reward teamwork and achievement.
Process improvement/automation: Reduce operational inefficiencies and increase processes improvement to create business sustainability, growth and customer satisfaction. Developed and enforce use of well documented yet flexible best practices to withstand change requirements. Ensure teams prioritize the resolution of high risk, high impact issues.
Financial planning and cost reduction: Manage large global royalty budget, provide royalty cost analysis for senior leadership including plans for cost reduction. Deliver improved financial positions and ensure investments are profitable.
Business and operational management: Maintained financial oversight for global media analysis business operations both traditional and social media monitoring and analytics. Launched new products, partnerships, and global franchise offices to increase sales revenue. Improved profitability by renegotiating global procurement commitments and downsizing operational overhead (office space and system costs.
Team leadership and development: Developed measurable objectives for team of 20+ to improve performance and customer satisfaction. Improved team sales and skills through soft skills training and individual coaching.
Change management and process automation: Implemented low cost CRM to track leads and automate renewals and invoicing to improve customer retention and budget planning. Managed migration of analytics database to improve platforms and team performance.
Client and team management: Secured and managed new business with major corporate, association, and foundation clients across sectors including automotive, energy, financial, health care, media, technology, and consumer products. Clients included ADP, Ben & Jerry's, Google, LG Mobile, Merrill Lynch, Microsoft, Mayo Clinic, MasterCard, Nintendo and Toyota.
Sales and marketing: Responsible for all aspects of sales and marketing plan, including product launches and major marketing campaigns. Spoke at industry events to develop business and for thought leadership.
Relationship management, negotiation and diplomacy: Generated new partnerships and managed major media and company market publishers. Relationships included Gannett, Tribune, McClatchy, Hearst, NYT, Washington Post, Experian, D&B, Moody's, and S&P. Responsible for strategic and financial planning, cost reduction, business reporting and intelligence.
Product management: Developed and implemented academic and news segment strategy and acquisitions plan. Responsible for strategy scope, acquisitions, integration, market roll-out, contracts, and team performance. Managed staff of five with oversight for 1000+ contracts serving over a dozen academic and corporate products.
Business Operations: Oversaw operations of international statistical index academic market product. Ensured monthly production goals were exceed and backlog eliminated. Responsible for high quality and on time output of well-regarded monthly reference product.
Financial and Budget Planning: Managed annual product budget cycle including sales projections, operational and staff budget.
Team management and development: Managed staff of six statistical writers/analysts. Responsible for editorial training and development with the goal of producing self-motivated and highly skilled senior analysts.
Tulane University A.B. Freeman School of Business - Exec MBA certificate program
Concentration: Negotiation, diplomacy
Minor: Latin American Studies/International Economics
English native, Spanish proficient, Basic French and Portuguese
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