If there's one thing I've learned in the years of leading large creative groups and championing cross-department synergy, it’s that great work comes from great collaboration.
As a multi-talented Group Creative Director in digital and traditional global advertising campaigns, I have proven success in creative and strategic leadership, operational excellence, organizational development and driving company growth .
With a keen understanding of the ever-evolving elements in marketing and business and a willingness to roll-up my sleeves to get the job done, I lead and direct teams of writers, designers, social media and broadcast video to accomplish global marketing challenges. I believe in guiding teams through excellent communication, insightful problem solving and detail-oriented execution to deliver award-winning work that sells.
Work History
Digital Creative Director - Freelance, 04/2019 - Current Truth And Advertising – City, STATE,
Strategized, architected, directed and created the Samsung Ascend global employee and partnership education and training online platform
Responsible for campaign strategy, digital creative direction , script writing, social media strategy, video editing, motion graphics and art direction
Lead and developed new business pitches & business strategy
Developed and streamlined studio operations and provided business operations consulting
Drove operational improvements which resulted in savings and improved profit margins
Increased year-over-year sales of Howard's by 20%
Clients: Samsung, Howard's, OCTA, Daewoo
Creative Director – Freelance, 01/2019 - 03/2020 More Yellow – City, STATE,
Lead and developed Social Video Content and Design while directing production staff, producers, motion graphics designers, video editors and video directors
Strategized and executed innovative Influencer-based campaigns, social content and designs for Ubisoft Games while managing aggressive deadlines
Lead creative direction, web design strategy, UX design, copywriting, scriptwriting, art direction and video directing of integrated influencer and digital campaigns in the gaming and entertainment industry for Ubisoft and More Yellow business ventures
Monitored social media and online sources for industry trends
Drove operational improvements which resulted in savings and improved profit margins
Led creative team in delivery of influencer social campaigns, resulting in over 4 million video views in 2 weeks
Global Executive/Group Creative Director, 03/2005 - 12/2018 Fuse Interactive – City, STATE,
Global Creative Lead for Kawasaki Global account providing strategic leadership, creative direction, marketing mix strategy, and execution of global campaigns
Architected and designed main Kawasaki global websites and business tools
Developed high-impact creative projects from concept to completion, including, websites, broadcast tv, online video, social media, print ads, brochures, sales collateral and promotional content for global launch campaigns
Key role in taking company from project-to-project local interactive agency to global full-service agency of record
Experience presenting to C-level global executives to develop marketing plans and prioritized strategic goals
Supervised all creative staff including, art, copy, front-end web design, social media and production staff to develop award-winning designs for Kawasaki, Disney and Verizon projects
Recruited, hired and trained top candidates with eye for talent and performance
Managed campaigns with specific focuses towards ROI in order to meet both client and customer needs while executing best-in-class creative
Established procedures and quality standards for multiple departments to maximize agency profits
Planned art and design requirements for freelance artists, external vendors and internal teams
Negotiated vendor contracts and services to ensure budget requirements were met
Provided direction and detailed scout planning for photo and video shoots. Established format and process for shotlists and shooting boards
Oversaw, guided and coached department of 21 staff members
Collaborated with outside agencies to manage project progress and lead coodinated creative direction
Demonstrated advanced knowledge of integrated launch campaign strategy, social strategy and creative direction
Developed strategic communication and marketing plans
Orchestrated photo sessions by choosing photographers, stylists and cosmetic artists
Evaluated and approved image retouch work, mechanicals and art proofs to ensure quality
Oversaw full teams of writers, artists, designers and social strategists
Managed front-end design development against technological considerations to meet defined client and project goals
Collaborated with production on marketing deliverables creation to meet overall project goals on time
Researched industry trends and evaluated competitive products
Improved studio quality standards and production output by effectively using agile project management and strict QA standards for every project
Directed video and photoshoots in addition to storyboards, 3D models, animation and visual effects to meet goals
Defined and created global branding standards of main accounts
Fostered a positive and highly communicative, collaborative team culture
Skills
Marketing expertise
Global integrated advertising campaign strategy
Strategic leadership
Communications strategies
Campaign development
Creative Direction
Expert knowledge of the creative process and production
Ability to manage multiple projects and strongly execute against them under tight deadlines
Ability to translate complex data sets and research into actionable insights and campaigns
Comprehensive social media strategy and management
Promotion tactics implementation
Social influencer strategy
Creative team leadership
Complex problem solver
Art Direction
Copywriting
Department development
Strategic Planning
Visual communication expertise
Adobe Creative Suite, Sketch, Spreadfast, Microsoft Office
Web Design
Website architecture
User experience design
User interface design
Media industry expertise
Video editing and motion graphics proficiency
Corporate identity branding
Team building
Project Management
Budgeting
Operations management
Staff Training
Photographic editing
Video Production
Education
Bachelor of Arts: Graphic Design, Advertising , Expected in - California State University - Fullerton - , GPA:
Accomplishments
Over 40 industry awards in advertising and web design
Increased billings on average 10-20% year over year for last 8 years
Increased client's social media audience by 1200% over 5 years
Consistently provided positive metric accomplishments for marketing efforts
Garnered global agency of record status
Helped company grow from 17 employees to 80
Delivered over 4 million organic video views to influencer content in less than a month
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