Support specialist known for successfully handling tasks in high-volume settings. Adept in promoting customer retention, demonstrating creative marketing strategies and displaying a proven track record for supporting sales team to positively impact ROI. As a forward-thinking professional, I have a deep understanding of resolving customer problems with efficiency and civility. A high-achieving professional, I possess excellent communication, organizational and analytical capabilities with a strong acumen for devising innovative solutions to resolve business and client challenges. I am eager to advance business goals through careful team management.
Marketing Strategy Development & Strategic Marketing
Market Research Analysis
Detail-Oriented & Multitasking and Prioritization
Verbal and Written Communication
Experience
Designer/E-Commerce Manager, 12/2018 - 08/2021 Neiman Marcus – Luzerne, PA,
Organized and headed brainstorming sessions to flush out prospective design ideas with manufacturer.
Reviewed and modified product samples to account for technical and aesthetic requirements while also ensure that designs were on trend with forecasting.
Coordinated with manufacturers and suppliers to move ideas into production.
Designed creative packaging and box art for products of various sizes and shapes.
Worked directly with internal resources regarding the day-to-day management of the website.
Developed marketing programs and customer specific marketing programs to support new products. Ideated and executed affiliate programs and special initiatives.
Tracked and analyzed consumer insights to manage loyalist program and execute email marketing campaigns. Educated customers on special pricing opportunities and company offerings.
Developed multi-variate testing for all promotional activities.
Established visual direction of all branded marketing material in digital and print. Created all deliverables for pre-launch and digital roll-out leading up to the launch of each collection.
Produce reports to analyze the performance of all online marketing campaigns and promotions via reports, analytics, and surveys.
Developed roadmap and plan to develop and ensure ecommerce portfolio is executed well across all platforms.
Tracked and monitored performance for all digital content projects providing direct feedback/analytics with the goal to improve response/revenue.
Developed and managed the on-site testing roadmap; oversaw the testing process to improve engagement and conversion metrics for online store.
Lead and developed analysis of key promotions to improve performance against financial goals.
Developed and managed digital and social platforms to drive business objectives, including recommended budget allocations and digital marketing mix to achieve priorities. Responsible for identifying and building the business case for investing in additional technologies (e.g. mobile app) and emerging technologies
Client Development Lead, 03/2016 - 11/2018 Neiman Marcus – City, STATE,
Leveraged available reports to ensure team of Associates was achieving overall Client Development and selling KPIs.
Executed all Client Development-specific initiatives in-store, in partnership with the Group Sales Manager and the Market / Metro Manager.
Implemented company initiatives of Customer Cultivation, Omni Selling Tools and Omni Selling and Service.
Performed detailed action plans for the store handed down by the Market / Metro Managers.
Built close, familiar relationships with top clients and identified opportunities for store to strengthen Private Client Relations (PCR) experiences.
Assisted PR Team in coordinating in-store experiences such as customer appreciation, gift-with-purchase and designer trunk show events.
Implemented and launched PAT tests.
Scaled and ensured that in-store roles of the Client Development team were clearly defined and had clear measurements of success.
Provided feedback to the Managers and Directors on how initiatives were progressing.
Coached and mentored Associates on best practices such as building relationships, personalized communication, and product knowledge. Analyzed employees' skill levels and implemented new techniques to boost staff knowledge.
Partnered with Group Managers to monitor performance of team members and identify opportunities.
Market Manager/Sales Manager, 10/2009 - 10/2012 Bacardi USA – City, STATE,
Spearheaded aggressive marketing strategies for Bacardi USA Portfolio to increase margins and competitiveness, accumulating cost savings.
Established sales goals and strategies that contributed to increased growth in sales and profitability.
Maintained and grew account base by contacting existing and potential customers to explore connections, offer services and cement relationships. Employed techniques such as cold calling, prospecting and networking to land new customers and penetrate new markets.
Cultivated strong professional relationships with suppliers and key clients to drive long-term business development. Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues.
Provided regular updates to senior management regarding opportunities, trends and challenges
Provided compelling product demos to key accounts bar/wait staff and owners, securing menu placements and brand affinity, quoting prices, and engaging sales team to prepare and finalize sales orders.
Implemented creative sales and marketing strategies to assist sales team with reaClaireg targets. Supported all sales team members to drive growth and development.
Education and Training
Bachelor of Science: Business Administration And Management, Expected in 05/2008 - Spelman College - Atlanta, GA GPA:
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