Customer & Partner Marketing Manager, 04/2016 to 01/2019 BRIGHTREE LLC – Lawrenceville, GA
Develop customer and partner marketing and assets to drive increased engagement, satisfaction, cross-sell and retention among existing clients.
Responsible for managing content and flow of customer-facing communications to ensure clarity, consistency and cadence.
Manage reference/testimonial programs and create compelling customer reference case studies, videos and other assets.
Oversee partner marketing initiatives to successfully implement new vendors into existing product mix and communicate value and differentiators to existing base.
Manage digital marketing campaigns and analytics.
Led customer marketing/relationship management practices leading to better customer engagement, retention and revenue, resulting in 20% overall decrease in customer whitespace Established positive marketing momentum for more than 10 new partner relationships over two-year span Developed customer-focused advertising program resulting in 10x increase in leads.
Marketing Manager, 02/2014 to 01/2016 INTRADIEM, INC – Alpharetta, GA
Digital, Brand, PR: Responsible for all online marketing and advertising activities, brand presence, PR/media relations and social media for targeted global audience.
Lead website and blogsite development, design, content and positioning, including ongoing relationships with paid blog contributors.
Administer marketing automation and provide support for marketing segment managers on account-based email and webinar campaigns.
Develop and implement brand strategies for consistency and awareness within newly established SaaS category.
Manage creation and distribution of sales-focused marketing materials, including multimedia (animated videos, customer testimonials, etc.).
Managed and realigned web/blogsites for messaging and solution focus, increasing key web traffic metrics by 30% and web leads by 13% YOY Established successful sponsored advertising initiatives surpassing expected CTR by 12% Improved lead generation for media and advertising by 8% despite reduction in budget and frequency.
Senior Manager, 11/2010 to 01/2014 THE NETWORK, INC – Norcross, GA
Led corporate brand for design, messaging, positioning and content, with heavy emphasis on written communications.
Collaborated with product marketing and sales teams to conceive, develop and produce marketing materials including blogs, collateral, case studies, interactive tools, tradeshow/event content, e-mail campaigns, etc.
for a global audience.
Administered website content and direction.
Wrote corporate communications/public relations materials and managed all PR and media activities.
Created multilevel campaigns resulting in a doubling of sales pipeline and 40% increase in sales revenues Wrote, published and marketed company's primary benchmarking report, achieving the highest lead generation results three years in a row Received Phoenix Award for Writing from the Public Relations Society of America, Atlanta Chapter.
Senior Manager, 04/2010 to 11/2010 HD SUPPLY, INC – Atlanta Orlando, GA FL
Developed and executed field communications strategies and.
Consulted, wrote and/or edited announcements and press releases.
Produced quarterly internal.
newsletter, including regional win articles, operational updates, HR news, etc.
Collaborated with Major Account team, resulting in division's largest sales opportunity to date Implemented media plans for new product lines, increasing placement rate / impressions by 24%.
Marketing Consultant, 01/2009 to 04/2010 SELF-EMPLOYED CONTRACTOR – Atlanta, GA
Developed content for corporate and product collateral, newsletters, press releases, blogs,.
e-mail campaigns, web resource center, etc.
for B2B technology clients and non-profit organizations.
Published 100+page catalog for national non-profit, on time and under tight time and budget constraints.
Marketing Communications Manager, 08/2007 to 12/2008 JACADA INC – Atlanta, GA
Coordinated global multi-level marketing campaigns involving branding and positioning, creation of sales tools, web content and SEO management, PR functions, and communications support for other marketing initiatives.
Provided design support and copywriting for industry articles, advertising, customer profiles, and collateral.
Expanded SEO and online marketing deliverables and collaborated with web administration to establish best practices initiatives.
Increased internal and external marketing deliverables by 500% within first six months of tenure Developed comprehensive customer success communications program Created company's first corporate branding and identity guide.
Corporate Communications Manager, 04/2003 to 04/2007 AGILYSYS, INC – Alpharetta, GA
Directed global websites for content and structure, including copywriting.
and design administration.
Formulated marketing and communications strategies for promotions, events, and special.
Served as "final phase" editorial approval point for all external materials.
Led comprehensive corporate website redesign for content, messaging and layout in less than six weeks Successfully managed creation of collateral and messaging materials during corporate restructuring in an eight-week span, receiving multiple accolades for results, project coordination and responsiveness.
Marketing Services Manager, 04/1998 to 04/2003 KEYLINK SYSTEMS – Alpharetta, GA
Managed in-house and outsourced copywriters, designers and production.
Collaborated with product marketing and sales teams to conceive and create multi-level marketing.
materials and collateral.
Gained recognition for group's cross-departmental marketing efforts.
Selected by executive.
management to cross-functionally facilitate company merger and rebranding.
Contributed to the company's multi-year stature as worldwide top-five IBM partner Published award-winning technology newsletter (Award of Merit, Society of Technical Communication) Devised and implemented quality-related continuous improvement and training efforts; assisted in development of application for IBM Mark of Quality Award (National Winner).
Bachelor of Arts: English/JournalismGeorgia State University - Atlanta, Georgia English/Journalism
Senior Manager/Director, Marketing Communications, Digital, Brand, Content & PR "I Live to Grow. I Work to Build." Marketing Communications expert who adds creative spark and innovation to strategic and tactical marketing objectives. Gets results, builds enthusiasm + responsiveness, and delivers customer satisfaction. Extensive knowledge of branding, design, digital marketing / social media, marketing automation / database / CRM, web management / analytics, campaign / project management, content administration, and marketing ROI.