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creative marketing copy team manager resume example with 4+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Summary
I aim to be the Project Manager of a creative marketing team focused on producing impeccable results in a timely fashion, while refining a brand identity and growing the skills of the people underneath me.
Experience
08/2014 to 10/2015
Creative Marketing Copy Team Manager JCPenney Inc City, STATE,
  • After being put in charge of a team of 2 writers my responsibilities shifted once again. In addition to be a touch point for the legal and credit team, I also became a touch point for the Marketing Planning and Strategy team. In this role I worked closely with their team lead in developing and refining the cadence and wording of sale messages, coupons, special events and holiday offers.
  • Moving from copywriting to managing a team meant that I took a step back from writing and towards project management- and this is where I found my most success. From the moment my team received a project to the moment it released to the printer it was my sole responsibility.
  • I would begin by meeting with merchants, the credit team and the marketing strategy team at the start of each project in order to approve the thumbnails, keep them abreast of our changing format and get all the pieces of information we needed to do our job and assure that we were meeting their needs at the same time.
  • Once turned over to me I had a variety of duties including arranging internal checkpoints with art in order to assure our team met every deadline; editing my writers work to assure that all required elements were present and that everything was adhering to the most current type format; revising and polishing every page produced before leadership saw the product and after merchants requested changes; reworking and selecting editorial and headline options; making sure that the kerning, leading and other visual elements were perfect; writing all disclaimers and coupons while keeping up to date on the many internal change orders that occurred with such things; presenting projects to leadership while answering any of their questions; working with production to assure technical things like headers, page size, print codes and barcodes placement was correct.
  • One of my favorite parts of project management was the ability to improve our process and grow my writer's skills. I developed internally used checklists that standardized the process of releasing projects to the printer, as well as preparing for internal reviews.
  • I developed an on-boarding packet that was given to all new writers which contained the many server addresses and places they would find resources, calendars detailing our timing schedules, official type format documents etc.
  • On top of the 12-15 projects that I was running concurrently, I organized many classes where I taught 10+ writers how to do things like write disclaimers, place barcodes, develop coupons, and use advanced CS6 tricks.
  • I held workshops on editorial and headline writing, brought my writers with me to high level meetings in order to expose them to new areas of the company and held weekly meetings to discuss any work related or interpersonal problems and find quick solutions.
  • 6 months after being placed in charge of two brand new writers, they were the fastest, most confident and most capable writers on the team; able to do things that previously had been done by only copy managers.
2013 to 08/2014
Creative Marketing Copy Manager JCPenney Inc City, ,
  • As a copy manager my role included not only my former responsibilities but new and expanded ones as well. My presence in branding and concepting was increased.
  • I was put on a task force for concepting yet another new JCPenney creative direction as well as trusted to progress and maintain the cohesion of established internal brands as well as developing the personality of new ones.
  • I served as an important contact point with both the legal and credit services team, assuring our continued compliance with the FCC, good standing with our GE credit backers and offer congruency throughout all channels.
  • Additionally, I worked with the CRM team helping to interpret customer data and mailing list information into actionable marketing strategies and initiating investigations into new growth opportunities.
  • My quick success in these areas led me to my next position as Creative Marketing Copy Team Manager.
03/2011 to 2013
Creative Marketing Copywriter JCPenney Inc City, STATE,
  • I utilized my extensive knowledge of Adobe CS software in layout design and typesetting, working with a team of graphic artists and writers to meet strict deadlines.
  • I have had the opportunity to write everything from retail product descriptions and creative headlines to designer profiles and educational/informative pieces.
  • Served as a direct liaison for communication, cooperation and informational exchanges with the merchandise buying teams, production, digital marketing team and strategy teams to ensure congruency in messaging and product details across all channels.
  • I was often involved in high profile and important projects concerning the brand relaunch of JCPenney, including a direct mail home piece that won an InHome Design award and was featured in their January 2014 magazine.
  • I was one half of a writing team which headed up the relaunch of the Home Department and the 200 page catalog that went along with our initiative. While managing this project I was tasked with reimagining our print pieces, including developing various type formats, relevant content and catalog organization, concepting and developing interactive online experiences to support print media.
Skills

Extensive experience in email, pre-print, direct mail, online, credit insert, catalog and internal marketing campaigns as well as SEO refinement

and script writing.


Proficient in Adobe CS systems and multiple content management systems.


Advanced skills in editing and spotting mistakes as well as type format creation.


Produces results quickly and consistently, works well under pressure and gracefully handles the constant shifts that come with marketing.


Strong time management and ability to multitask. I am more than comfortable handling upwards of a dozen projects all of which run on different schedules and have different goals..


Persuasive, experienced and skilled at forming and presenting concepts to leadership.


Passionate and successful at team management and growing the skills of my employees. Thrives within a cooperative team structure and easily strengthens the bonds of my teams. Driven to improve and perfect process and cohesion.

Education
Expected in 2010
Bachelor of Arts: English and Communications
University of Texas at Dallas - Richardson, Texas
GPA: Graduated Magna cum laude

Graduated Magna cum laude

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Resume Overview

School Attended

  • University of Texas at Dallas

Job Titles Held:

  • Creative Marketing Copy Team Manager
  • Creative Marketing Copy Manager
  • Creative Marketing Copywriter

Degrees

  • Bachelor of Arts

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