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Creative Director/Owner Resume Example

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CREATIVE DIRECTOR/OWNER
dentonsdesigns.com
https://www.dropbox.com/s/wxc5gkgp3ab5pcc/Denton_Lesslie_Portfolio.pdf?dl=0
https://www.linkedin.com/in/dentonlesslie/
Professional Summary

Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.

Accomplished Creative Director offering 15+ years of success as a marketing leader and program manager. Decisive leader and strategic planner.

Astute Business Owner with 15+ years of experience in operations management, competitive analysis and financial management. Demonstrated success in Branding/Identity and Marketing.

Talented in capitalizing on new trends and technologies to boost business initiatives and reach sales objectives.

Work History
Dentonsdesigns.com- Creative Director/Owner
Knoxville, TN09/1995 - Current
  • Manage creative process from concept to completion
  • Translate marketing objectives into clear creative strategies
  • Enhanced operational efficiency and productivity by managing budgets, accounts and branding message.
  • Ensure visual communication and brand standards are met
  • Oversee client pitches and proposals
  • Oversee profitability, deliverables, timelines and budgets
  • Meet with clients or upper management to explain campaign strategies and solutions
  • Produce and Review work, troubleshoot and provide feedback to creative teams
  • Evaluate trends, assess new data and keep up-to-date with latest marketing techniques.
  • Assist clients in resolving issues by responding to questions in timely and professional manner.
  • Create and implement tailored marketing plans based on individual client requirements.
  • Shape brand standards and create procedures to ensure all products are brand appropriate.
  • Supervise daily workflow, assign project workload, and monitor deadlines and budgets.
  • Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion
  • Revise content and presentations, approve/reject ideas, provide feedback to team
  • Contributed to creative process through original ideas and inspiration.
  • Improved quality standards of company's digital printing process by effectively using Adobe CC Software.
  • Developed artistic visual products while working within defined technical constraints.
  • Collaborated with production on task list creation to meet overall project goals on time.
  • Preserved branding standards of assigned accounts.
  • Carefully prepared all design layouts into prepress files for offset, web and digital printing.
  • Designed visual models meeting both aesthetic and technical criteria.
  • Researched industry trends and evaluated competitive products.
  • Managed technological considerations to meet defined goals.
  • Drove operational improvements which resulted in savings and improved profit margins.
Leidos- Associate Creative Director
Oak Ridge, TN09/2013 - 03/2019
  • Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.
  • Oversaw, guided and coached team of designers and art directors.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Supervised design and production staff developing innovative designs for both internal and external projects while managing deadlines.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Negotiated vendor contracts and services to meet budget requirements.
  • Reviewed design requirements and identified appropriate materials to use in development of solutions.
  • Served as liaison between end-users and health IT team.
  • Established procedures and quality standards for department.
  • Revamped work strategies and processes to accomplish agency objectives.
  • Collaborated with outside agencies to manage project progress and milestones.
  • Developed strategic communication and marketing plans.
  • Evaluated and approved image retouch work, mechanicals and art proofs to deliver quality results.
  • Contributed to creative process through original ideas and inspiration.
  • Fostered highly communicative, collaborative team culture on all visual product projects.
  • Collaborated with production on task list creation to meet overall project goals on time.
  • Preserved branding standards of assigned accounts.
  • Improved quality standards of company's digital printing process by effectively using Adobe CC Suite.
  • Researched industry trends and evaluated competitive products.
SAIC- Associate Creative Director
Oak Ridge, TN03/2010 - 09/2013
  • Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
  • Consulted with Engineer and Program Managers to identify design requirements for each project.
  • Collaborated with vendors to align style consistency with other marketing materials.
  • Obtained approval of concepts by submitting rough drafts to management or to client.
  • Maintained consistent use of graphic imagery in materials and other marketing outreach.
  • Worked closely with management teams to plan, develop, coordinate and execute technical strategies aligned to client's vision, mission and purpose.
  • Cultivated positive relationships with 100s of clients by maintaining 100% satisfaction rate.
  • Reviewed design requirements and identified appropriate materials to use in development of solutions.
  • Built relationships with clients through active listening and creative talents to provide excellent service.
  • Responded to customer calls within 12 hours to swiftly resolve issues and answer questions.
  • Managed office inventory by restocking supplies and placing purchase orders to maintain adequate stock levels.
  • Evaluated and improved development work of other developers on team, working to provide training, constructive criticism and knowledge transfer.
  • Discussed project progress with customers, collected feedback on different stages and directly addressed concerns.
  • Collaborated in team environment to produce high-quality programs and applications.
  • Established procedures and quality standards for department.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Created PowerPoint presentations for business development purposes.
  • Oversaw, guided and coached 4 designers and art directors.
SAIC- Senior Graphic Designer
Oak Ridge, TN07/1996 - 03/2010
  • Used Adobe Indesign, Illustrator, and Photoshop to create images and layouts for hundreds of projects.
  • Used Adobe CC Products to develop product mockups and prototype designs.
  • Developed collateral such as display, marketing and packaging materials to support product branding strategies.
  • Developed creative design for marketing packages, including print materials, brochures, banners and signs.
  • Managed all phases of product developments, including conceptualizing designs, managing milestones and incorporating customer feedback.
  • Worked with clients to gather and define requirements, establish scopes and managing project milestones.
  • Coordinated, created and scheduled content, designs and periodic updates to company website.
  • Designed graphics for websites, logos and promotions for marketing purposes.
  • Assisted with design of print materials such as flyers and ads by producing basic layouts, selecting colors, and tracking down appropriate images.
  • Created design work for print and digital sales and marketing campaigns.
  • Applied creative expertise to present marketing concepts.
  • Applied knowledge of production to create high-quality images.
  • Created broad range of work using various design techniques.
  • Completed final touches for projects such as images sizes and font selection.
  • Completed in-depth product design tests with help of different software, models and design systems.
  • Developed print materials such as brochures, banners and signs.
  • Met with customers to present mockups and collect information for adjustments.
  • Built corporate brands by designing cohesive looks between elements such as logos and letterheads.
  • Designed website layouts, templates and unique branded looks.
Skills
  • Marketing
  • Project Management
  • Budget Development
  • Relationship Building
  • Coaching and Mentoring
  • Production Layouts
  • Image Manipulation
  • Branding Strategies
  • Visual Design
  • Logo Design
  • Photography composition
  • Website graphics
  • Digital design
  • Print design
  • Typography
  • Logo creation
  • Marketing Collateral
  • Newsletters
  • Project Management Abilities
  • Campaign Creation
  • Color theory
  • Graphic design
  • Adobe Creative Suite
  • Advanced problem solving
  • Design understanding
  • Deadline-oriented
  • Creative team leadership
  • Photographic editing
  • Visual Communication Expertise
  • Corporate Identity Branding
  • Proficient in Adobe Acrobat
  • Adobe InDesign
  • Mac OS X proficient
  • HTML and XHTML familiarity
  • Adobe Creative Cloud
  • Corporate identity branding
  • Department development
  • Adobe Illustrator expert
  • Years of Remote Work Experience
  • Media industry expertise
  • Deadline-oriented
  • Creative team leadership
  • Marketing expertise
  • Communications strategies
  • Vendor negotiation
  • Relationship builder
  • Leadership
  • Campaign development
  • Marketing Expertise
  • Brand Management
  • Team Leadership Experience
  • Organizational Skills
Education
Middle Tennessee State UniversityMurfreesboro, TNAssociate of Science: Graphic Communications And Design

Major: Graphic Communication and Design (Mass Communications Department)

Minor: Graphic Design (Art Department)

MTSU was ranked and the #2 school in the nation in Communications and Design, behind UC Berkeley.

Hall Director of male dormitory for MTSU Housing Department

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Resume Overview

Companies Worked For:

  • Dentonsdesigns.com
  • Leidos
  • SAIC

School Attended

  • Middle Tennessee State University

Job Titles Held:

  • Creative Director/Owner
  • Associate Creative Director
  • Senior Graphic Designer

Degrees

  • Associate of Science : Graphic Communications And Design

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