Creative Director and CEO Resume Example
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CREATIVE DIRECTOR AND CEO
Professional Summary
Creative results-driven marketing professional that thrives when connecting with clients or customers in a manner that assists them in reaching their goals and objectives using original, honest, and strategic ideas. Over 10-years of digital marketing experience. Featured in Huffington Post as a contributor. Professionally spoken at dozens of conferences on topics ranging from social media strategy, product launch, and entrepreneurial mental health. Takes pleasure in seeing ideas come to fruition and playing a role in helping businesses grow.
Work History
Creative Director and CEO, 01/2014 - CurrentBailey Lauerman, Omaha , NE
- Manage a team of up to 5 contractors,
- Keyword research for blogging
- Blog writing
- Daily social media content creation for upwards of 10 clients with 3 social networks each.
- Create Social Media Audits for clients that analyze results, trends, suggestions that are also presented in an easy to understand way.
- Hourly consulting with new business owners
- Create lead ads for clients to drive conversions, email signups, and sales.
- Managed over $3,000,000 in social media ad spends and have worked with clients in multiple industries - which I love doing.
- Manage and interpret results for clients through services such as Hootsuite, Sprout Social, BuzzSumo, and Yoast.
- Successfully raised $80,000 in private equity.
- Spoken professionally at more than 50 marketing conferences and to over 125 high schools between 2018 & 2019 about proper and safe use of social media marketing and mental health.
- Highly-skilled with Facebook Ad Manager, Twitter Ads, LinkedIn Ads, and Snap Ads.
- Ability to target specific industries and find creative ways to reach the right people.
- Maintain high-level knowledge of current and emerging social media trends with client's benefit in mind.
Social Media Director, 01/2013 - 01/2014Aramark Corp., Pensacola , FL
- Social media content creation for 8 different clients.
- Aided in the agency efforts to gain new sales by providing support during pitches, background research on the potential client, or new potential strategic directives.
- Worked with clients including The Maine International Jetport, The Maine Office of Tourism, Chalmers Insurance, and many others in the form of a white label relationship.
- Managae all social media advertising for our clients including Facebook, Twitter, LinkedIn, and Pinterest.
- Used analytics tools like Sprout Social to follow metrics and interpret results.
- Developed productive relationships with bloggers, online media outlets and social media influencers.
- Devised specific strategies for each clients based on goals, branding and target demographics.
Sales and Social Media Manager, 01/2010 - 01/2013Portland Harbor Hotel, City , STATE
- Social Media Marketing for the property including the utilization of Facebook, Twitter, Yelp, Foursquare, Trip Advisor, and Google+.
- Ran Facebook ads for hotel events.
- Successfully managed and recruited new corporate business to Portland's only 4-Diamond Property.
- Sold hotel contracts to large companies such as I-Many, Kraft, and Pierce Atwood.
- Daily cold calls, phone calls, and networking events.
- Win new contracts, find new prospects, and research out of state corporate clients.
- Increased customer engagement through social media.
- Created videos and managed YouTube channel to strengthen company reputation.
Digital Marketing Director, 01/2008 - 10/2010CHIPCO International, City , STATE
- Successfully managed and created new sales avenues for the world's second-largest poker chip manufacturer.
- Ran all new product launch marketing campaigns, new outside sales efforts with large casinos, and all sales letters.
- When social media became a part of our industry I was a first-mover with YouTube, Facebook, and Twitter to help us manage our customer relationships with the boom of popularity due to the World Poker Tour.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, and landing pages.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created content strategies for digital media.
- Conducted research, gathered information from multiple sources and presented results.
Accomplishments
- Helped a food delivery client achieve a 11x1 ROAS (Return On Ad Spend) with Facebook Ads and Custom Audiences.
- Contributing Author with Huffington Post
- Spoke at over 100 high schools around the country about mental health and the proper use of social media.
- Supervised a team of 15, fundraised $10,000, and hired 5 bands for a music festival I created with my co-founder.
- Published in Hotels Magazine
- Gave the Keynote Speech for the Petroleum Marketer's Association of America.
- Trained Inuit business owners in Iqaluit, Nunavut on the proper and strategic use of social media.
Education
Bachelor of Arts, Sociology.
Liberal Arts
University Of Southern Maine - City, State
Member of theatre.
Member of weight lifting club.
Associate of Arts, Liberal Arts
Southern Maine Community College - City
- Member of Phi Theta Kappa Honor Society
- Member of State Champion Soccer Team
- Won bench press competition
Skills
- Social Media Marketing
- Social Media Advertising and Reporting
- Assisting Clients with Go-To-Market Strategies Including Print, Social, and Audio.
- Reviewing Results with Clients
- Ability to Work Under Pressure
- Blogging
- Strategic Content Creation
- Public Speaking
- Work with Multiple Clients at Once
- Cold Calling
- Content Creation
- Networking
- Outside Sales
- Business Development
- Relationship Building and Retention
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Resume Overview
School Attended
- University Of Southern Maine
- Southern Maine Community College
Job Titles Held:
- Creative Director and CEO
- Social Media Director
- Sales and Social Media Manager
- Digital Marketing Director
Degrees
- Bachelor of Arts , Sociology.
Liberal Arts
Associate of Arts , Liberal Arts
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