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Creative Director and CEO Resume Example

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CREATIVE DIRECTOR AND CEO
Professional Summary

Creative results-driven marketing professional that thrives when connecting with clients or customers in a manner that assists them in reaching their goals and objectives using original, honest, and strategic ideas. Over 10-years of digital marketing experience. Featured in Huffington Post as a contributor. Professionally spoken at dozens of conferences on topics ranging from social media strategy, product launch, and entrepreneurial mental health. Takes pleasure in seeing ideas come to fruition and playing a role in helping businesses grow.

Work History
Creative Director and CEO, 01/2014 - CurrentSocial Impressions, Portland, ME
  • Manage a team of up to 5 contractors,
  • Keyword research for blogging
  • Blog writing
  • Daily social media content creation for upwards of 10 clients with 3 social networks each.
  • Create Social Media Audits for clients that analyze results, trends, suggestions that are also presented in an easy to understand way.
  • Hourly consulting with new business owners
  • Create lead ads for clients to drive conversions, email signups, and sales.
  • Managed over $3,000,000 in social media ad spends and have worked with clients in multiple industries - which I love doing.
  • Manage and interpret results for clients through services such as Hootsuite, Sprout Social, BuzzSumo, and Yoast.
  • Successfully raised $80,000 in private equity.
  • Spoken professionally at more than 50 marketing conferences and to over 125 high schools between 2018 & 2019 about proper and safe use of social media marketing and mental health.
  • Highly-skilled with Facebook Ad Manager, Twitter Ads, LinkedIn Ads, and Snap Ads.
  • Ability to target specific industries and find creative ways to reach the right people.
  • Maintain high-level knowledge of current and emerging social media trends with client's benefit in mind.
Social Media Director, 01/2013 - 01/2014Burgess Advertising & Marketing, Portland, ME
  • Social media content creation for 8 different clients.
  • Aided in the agency efforts to gain new sales by providing support during pitches, background research on the potential client, or new potential strategic directives.
  • Worked with clients including The Maine International Jetport, The Maine Office of Tourism, Chalmers Insurance, and many others in the form of a white label relationship.
  • Managae all social media advertising for our clients including Facebook, Twitter, LinkedIn, and Pinterest.
  • Used analytics tools like Sprout Social to follow metrics and interpret results.
  • Developed productive relationships with bloggers, online media outlets and social media influencers.
  • Devised specific strategies for each clients based on goals, branding and target demographics.
Sales and Social Media Manager, 01/2010 - 01/2013Portland Harbor Hotel, Portland, OCTOBER
  • Social Media Marketing for the property including the utilization of Facebook, Twitter, Yelp, Foursquare, Trip Advisor, and Google+.
  • Ran Facebook ads for hotel events.
  • Successfully managed and recruited new corporate business to Portland's only 4-Diamond Property.
  • Sold hotel contracts to large companies such as I-Many, Kraft, and Pierce Atwood.
  • Daily cold calls, phone calls, and networking events.
  • Win new contracts, find new prospects, and research out of state corporate clients.
  • Increased customer engagement through social media.
  • Created videos and managed YouTube channel to strengthen company reputation.
Digital Marketing Director, 01/2008 - 10/2010CHIPCO International, Yarmouth, Maine
  • Successfully managed and created new sales avenues for the world's second-largest poker chip manufacturer.
  • Ran all new product launch marketing campaigns, new outside sales efforts with large casinos, and all sales letters.
  • When social media became a part of our industry I was a first-mover with YouTube, Facebook, and Twitter to help us manage our customer relationships with the boom of popularity due to the World Poker Tour.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, and landing pages.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Created content strategies for digital media.
  • Conducted research, gathered information from multiple sources and presented results.
Accomplishments
  • Helped a food delivery client achieve a 11x1 ROAS (Return On Ad Spend) with Facebook Ads and Custom Audiences.
  • Contributing Author with Huffington Post
  • Spoke at over 100 high schools around the country about mental health and the proper use of social media.
  • Supervised a team of 15, fundraised $10,000, and hired 5 bands for a music festival I created with my co-founder.
  • Published in Hotels Magazine
  • Gave the Keynote Speech for the Petroleum Marketer's Association of America.
  • Trained Inuit business owners in Iqaluit, Nunavut on the proper and strategic use of social media.
Education
Bachelor of Arts, Sociology. Liberal Arts
University Of Southern Maine - Portland, ME

Member of theatre.

Member of weight lifting club.

Associate of Arts, Liberal Arts
Southern Maine Community College - South Portland, ME
  • Member of Phi Theta Kappa Honor Society
  • Member of State Champion Soccer Team
  • Won bench press competition
Skills
  • Social Media Marketing
  • Social Media Advertising and Reporting
  • Assisting Clients with Go-To-Market Strategies Including Print, Social, and Audio.
  • Reviewing Results with Clients
  • Ability to Work Under Pressure
  • Blogging
  • Strategic Content Creation
  • Public Speaking
  • Work with Multiple Clients at Once
  • Cold Calling
  • Content Creation
  • Networking
  • Outside Sales
  • Business Development
  • Relationship Building and Retention
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Resume Overview

Companies Worked For:

  • Social Impressions
  • Burgess Advertising & Marketing
  • Portland Harbor Hotel
  • CHIPCO International

School Attended

  • University Of Southern Maine
  • Southern Maine Community College

Job Titles Held:

  • Creative Director and CEO
  • Social Media Director
  • Sales and Social Media Manager
  • Digital Marketing Director

Degrees

  • Bachelor of Arts , Sociology. Liberal Arts
    Associate of Arts , Liberal Arts

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