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Creative Director Resume Example

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CREATIVE DIRECTOR
Summary

Accomplished marketing executive with 20-plus years guiding and managing the brand development, positioning and marketing for numerous organizations and verticals, including tourism and hospitality, tech, finance and real estate. Skills include defining and articulating an organization's distinct brand voice and messaging en route to building a devoted customer base and fervent tribe voice. I am a veteran at amassing and managing the teams and techniques that clearly chart the buyer's journey as we nurture customers from the mildly curious into the completely committed. Finally, my career has been built not only on team leadership but also serving in key creator and producer roles as the situations demanded.

Skills
  • Strategic planning
  • Marketing integration
  • Brand development/positioning
  • Skilled negotiator
  • Team leadership/soft people-skills
  • Customer journey tracking
  • Digital analytics
  • Target market segmentation
  • Content development
  • Print management
  • Boardroom presentations and public speaking
  • Budgeting and media planning, control and management
Experience
Creative Director | 03/2018 to CurrentDAE & Company / smith + jones, inc. - Incline Village, NV
  • Crafting integrated strategic communication plans  for range of agency's B2B and B2C clients.
  • Developing budgets and negotiated contracts ensuring that projects were completed within financial constraints.
  • Introducing content marketing strategies and campaigns for agency's B2C and B2B clients to increase annual billing revenue.
  • Elevating creative department quality standards; directed daily operations across campaign and project development spectrum.
  • Managing diverse teams of dispersed in-house and contract writers, artists, designers, developers, and project managers with a hands-on approach in order to successfully accomplish daily work and special projects.
  • Introducing project management workflow standards to agency.
  • Works closely with agency account executives in client management and communication to build client brand and grow agency revenues.
Owner | 03/2016 to 03/2018Consultant: Integrated Mktg. and Brand Strategy - Reno, NV
  • Brand development/repositioning: Silicon Valley Media/Tech Firm  (Due to NDA am unable to reveal company) Facilitated in-depth strategic brand repositioning with executive team in preparation for company's transition from niche user base to larger, consumer-oriented market. Rebranding process included substantial competitive market research, executive team facilitations, and distillation into new brand positioning, core messaging, and reworking of website.
  • Destination Marketing Organization (DMO) digital presence, concept development and creation: Contracted with digital agency to develop new website concept and positioning for leading West Coast destination (bound by NDA to not reveal destination). Key performance metrics included brand differentiation, room-night bookings, and generating hotel/lodging partner referrals, while building database for CRM nurturing.
  • Brand repositioning: Led team in concepting and developing the integrated “Smart About Water” campaign for Truckee Meadows Water Authority. Success metrics include demonstrating increased awareness of Smart About Water positioning and Authority's effective resource governance among customer base and opinion leaders.
Director of Marketing | 04/2014 to 05/2016State of Nevada: Division of Tourism - Carson City, NV
  • Brand leadership: Managed $5 million annual tourism marketing budget; introduced “More Stories Than Souvenirs” integrated consumer marketing campaign; successfully managed TravelNevada.com migration to Laravel framework from Drupal CMS; and managed diverse marketing team.
  • Audience segmentation management: Piloted state's first use of audience segmentation to more effectively connect marketing efforts with specific traveler personas; segmentation informed CRM applications and media buys, and audience messaging.
  • Trend research: Fostered a research-centric culture that guided marketing efforts for Agency of Record, and the internal direction as we developed new marketing initiatives and campaigns.
  • Liaison: Represented TravelNevada to Nevada Commission on Tourism (NCOT) and NCOT Marketing Committee; Regional Air Service Corporation; and Sierra Ski Marketing Council/Ski Lake Tahoe.
Principal/Creative Director | 03/1998 to 04/2014Ding Marketing Communications, Inc. - Reno, NV
  • Strategic leadership: Created and managed award-winning strategic brand and marketing direction for more than 65 regional companies and organizations in northern Nevada and northern California
  • Provocative creative: Directed talented teams of designers, writers, programmers and account managers to create numerous award-winning, business-building integrated campaigns.
  • Digital brand development: Managed strategic and creative implementation of innumerable brand-defining websites.
  • Research and evaluation: Conducted frequent market research and demographic profiling to define and engage untapped markets.
  • Content and CRM strategy: Created and managed content strategy and CRM applications, including company email campaigns, blogs, videos and written content, and social media engagement.
Academic Background
University of Nevada - Reno - - Reno,NV,United States | | Bachelor of ArtsAdvertising/Journalism
  • Advertising director for Sagebrush newspaper, the University's student run, 2x weekly publication.
  • Led winning student advertising agency competition for campaign promoting US National Arboretum. Team was invited to present winning campaign to Arboretum's executive team and staff, and State senators. 
  • Member/vice president Lambda Chi Alpha fraternity.
Activities and Honors
  • Multi-award winner of numerous AMA "Ace" and AAF "Addy" honors and awards
  • Former board member Girl Scouts of the Sierra Nevada, Keep Truckee Meadows Beautiful, Northern Nevada Executive Council
  • Avid traveler, mountain biker, backcountry skier, feeder of two dogs and several flocks of free-loading wild birds.
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Resume Overview

Companies Worked For:

  • DAE & Company / smith + jones, inc.
  • Consultant: Integrated Mktg. and Brand Strategy
  • State of Nevada: Division of Tourism
  • Ding Marketing Communications, Inc.

School Attended

  • University of Nevada - Reno

Job Titles Held:

  • Creative Director
  • Owner
  • Director of Marketing
  • Principal/Creative Director

Degrees

  • University of Nevada - Reno - Reno , NV United States | Bachelor of Arts

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