(555) 432-1000,
, , 100 Montgomery St. 10th Floor
Professional Summary

Combining business skills with technology development is an art. Through experience I have found that starting up a business is one of the most fascinating experiences work wise; the responsibility to turn a vision into reality has a huge payback and it is not only when its up and running but watching everyday the team responsible for such task, grow as individuals and as an organism.

I ́m currently looking for an opportunity to form part of a team within a leading edge tech company where I have the freedom to put my experience into work and contribute to successful business implementation.

  • Business Planning
  • Entrepreneurial and Innovative
  • Operations Start-Up
  • Executive Leadership
  • Operational Manager
  • Contract Negotiation
  • Financial Management
  • Strategic Vision
  • Industry Expertise
  • Talent Acquisition
  • Leadership and People Development
  • Project Management
Instituto Politecnico Nacional Mexico City, Expected in 07/2005 Bachelor of Science : Mechatronics Engineering - GPA :
Work History
Perkinelmer, Inc. - Creative Director & Founder
Seattle, WA, 03/2016 - 04/2020
  • Entrepreneurial vision lead to developed high-impact projects for Sabritas (Frito- Lay) sales business targeting Sales goals increase through development of Augmented Reality apps.
  • Recruited, organized and directed multidisciplinary teams to develop AR apps supported with back-end systems and analytics to run Marketing Promotions.
  • Consistently provided exceptional service and attention to customers and stakeholders successfully launching coordinated promotions throughout Mexico and LATAM for Sabritas and Gamesa, PepsiCo Brands.
  • Met customer needs and accomplished creative visions by overseeing strategic, focused campaigns powered by state-of-the-art technology within apps for Augmented Reality and Video games.
  • Managed back-end programmers, game developers, 3D artists, designers, UI/UX designers and project managers with hands-on approach to successfully accomplish daily work and special projects.
  • PepsiCo believed in our vision and invested in 5 developments
  • Milagritos (Selección Mexicana de Futbol) increasing sales by 4% in 8 weeks with 800k downloads.
  • 75 Aniversario Sabritas with an automated system to give away 75k pesos daily through gaming ranking and 1M pesos every week for 8 weeks through trivia ranking. Increased sales by 9% in 8 months with 2M downloads.
  • Rudos & Técnicos by Gamesa & AAA License with a direct impact in sales of 5% with 1.2M downloads in 8 weeks.
  • Tazos App licensed by Spider-man far from home (LATAM) with a direct impact of sales and viral videos with Augmented Reality strategy with a 4% increase in sales.
  • WWE app published in Mexico and LATAM with a direct impact in sales of 4% increase with 800k downloads in 8 weeks.
Rockwell Automation - Regional Business Leader Architecture and Software
City, STATE, 02/2015 - 02/2016
  • Responsible for Architecture & Software business growth.
  • Conducted outreach to local community leaders and progressive organizations and assisted with local and regional on-site events.
  • Built strong relationships with Distributors through marketing plans helping meet their needs and customer needs.
  • Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values and global sale strategies.
  • Facilitated training throughout our Solution Architects to Sales Representatives, Distributors, OEMs, System Integrators and End Users.
  • Responsible for 90 MUSD Sales plan.
Rockwell Automation - SMS Business Development Manager
City, STATE, 02/2009 - 02/2015
  • Implemented from zero to a 3 sub-business unit department to cover rising customer needs in the following areas: Technology Migration, Machine Safety & Networks.
  • Planned, designed and recruited personnel to form a sub-business unit for Technology Migrations. This Business unit solved a problem where we had several customers with "small" to "medium" projects ( up to 250k) with specific needs for Automation Technology Upgrade, optimizing our cost offering as a service rather than an engineering project with the same efficiency and quality but better pricing and faster execution.
  • Created organizational structure to have an aJessicae proposal department, low cost and fast response.
  • Maintained consistently opportunity pipeline by actively promoting our services throughout our sales force and distributors.
  • Built a Machine Safety sub-business unity to cover the machine safety cycle, from Safety Assessments to implementation and certification of the machine or process. This business unit was highly specialized with TÜV Rheinland certified safety engineers, from recruiting to formation of the engineers and implementation of projects and Safety Assessments.
  • Formed a team of specialized engineers to attend the needs on Automation Networks. This team was capable of executing the whole cycle, from the Network Assessment and Planning to execution and optimization.
  • Networks team developed the expertise to install and configure Industrial Data Centers for our most specialized customers with high traffic and availability networks, including Ethernet, Devicenet and Controlnet mainly.
  • Negotiated, and promoted and cascaded go-to-market strategies to increase our pipeline and business level.
  • Achieved business goals year over year on each business unit, meeting and succeeding revenue and margin expectations.
  • Responsible for business growth from $0 to $6 musd yearly sales in a small project that started with only myself and an intern, transforming it into a profitable Business Unit, bringing in around 80 projects per year.
  • Collaborated with Sales, Distributors and Solution Architects to reach out to our customers and solve their needs in a fast, cost efficient and high quality projects in every given opportunity.
Rockwell Automation - Field Service Engineer
City, STATE, 01/2006 - 01/2009
  • Provided technical support to troubleshoot, repair and maintain operational efficiencies in automated systems.
  • Programmed and upgraded systems that required efficiency increase or new technology to be adapted to the process.
  • Collaborated as senior engineer for automation upgrade on a new plant for MASECA, overseeing all programming and design of the new process until implementation and ramp up to full production.
  • Lead as Automation expert from design to ramp up and full production on Paint Shop process in a new plant for Freightliner. Oversaw all system integrators implementations, coordinated technologies to optimize inventory. Implemented and lead connected enterprise philosophy on all layers of the automated process. Managed the implementation of programming guidelines to keep a coherent and easy to troubleshoot environment.
  • Machine Automation from HMI to PLC programming, Motion Control and VFDs. Specialized in Motion Control.
  • Engineer in training program specialized in Motion Control (6 Months Cleveland, OH)
  • Best Field Service Engineer Award 2007

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School Attended

  • Instituto Politecnico Nacional

Job Titles Held:

  • Creative Director & Founder
  • Regional Business Leader Architecture and Software
  • SMS Business Development Manager
  • Field Service Engineer


  • Bachelor of Science

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