Ideation, development, and copywriting for broadcast, print, digital, and experiential ad campaigns and new business pitches.
Wrote and developed video treatments for both digital and broadcast.
Conceived and developed creative territories and social campaigns which align with the brand strategy.
Clients: Target, Harper's Bazaar, Westfield, CB2.
Worked on a contract basis to write copy, establish a brand strategy, and ideate creative territories for various clients.
Agencies/Companies: Mother New York, Chandelier Creative, Sweet for Snapchat.
Clients: Sephora, SmartWater, Old Navy, Interbrand, Rachel Roy.
Conceived and wrote all creative marketing/email copy.
Updated and supervised monthly editorial calendar while coordinating with merchandising initiatives.
Worked directly with Sophia Amoruso and CEO to develop language and tag lines for large campaigns.
Assisted on copy and creative initiatives for special projects such as the grand opening of Nasty Gal's first brick and mortar stores and various collaborations (TEVA, Vans, M.A.C, Glossier.)
Managed and supervised a team of four copywriters as well as freelancers.
Worked with art director and UX developer to design and launch new blog interface.
Helped to launch and develop first e-commerce site and co-created/launched online publication The Magazine.
Developed in-house brand names, slogans for graphic tees, taglines for various campaigns, and intriguing copy for store windows and marketing/email copy.
Produced, creative directed, scouted, and booked creatives and talent for large campaigns.
Refined and maintained the brand's unique, elevated voice across all platforms (website, magazine, in-store, collateral).
Wrote treatments for and directed/produced fashion videos.
Wrote and produced editorial content for print, web, and video (music, entertainment, fashion, beauty, film, art) for all sections of NYLON and NYLON Guys.
Scouted, booked, produced, and interviewed talent for annual Young Hollywood, TV, and It Girl issue packages.
Wrote cover lines and display for fashion pages and copy edited all text in book.
Established relationships and collaborated with various managers, publicists, and record labels to produce unique and creative content.
Hired, trained, and managed a large team of freelancers and interns in order to meet deadlines and produce high-quality, original, on-brand content.
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