Charismatic, results-oriented leader with 15 years experience crafting and activating strategic communications programs for Corporate Social Responsibility and employee engagement initiatives.
Professional Experience
06/2012 to Current
Corporate Relations ManagerThe Allstate Foundation － Northbrook, IL
Coordinated and executed enterprise events, including planning and activation of logistics and operations for private meetings, conferences, volunteer events and employee recognition.
Defined The Allstate Foundation's national internal/external communication strategies, including vision for traditional and digital media campaigns.
Transformed and conducted social media strategy on Facebook, Twitter and YouTube, which increased target audience participation by over 400%.
Designed and activated executive positioning strategy for General Counsel including speech writing, coordination of speaking opportunities, interview preparation, pro bono involvement.
Communication liaison with 14 regional offices to deliver messaging, drive social impact and enhance reputation on a local level.
06/2011 to 06/2012
Corporate Relations ManagerAllstate Corporate Relations － Northbrook, IL
Launched refreshed internal employee social media platform, including development of an enterprise social media strategy, cross-functional steering committee, employee adoption campaign.
Coached leadership team for speaking opportunities, including writing remarks, creating presentations and onsite support.
Crafted various executive positioning strategies, internal employee campaigns, including integration of video, digital signage and Intranet.
11/2009 to 06/2011
Communication ManagerAllstate Corporate Relations － Northbrook, IL
Managed internal social media platform, connecting 30,000 employees across the country for collaboration and networking.
Partnered with cross-functional team on Quarterly CEO Communication, including video, digital signage, stories on Intranet, social media and written materials.
Spearheaded internal communication/employee engagement for multiple company-wide innovation campaigns.
10/2006 to 10/2009
Senior Communication ConsultantThe Allstate Foundation － Northbrook, IL
Built external/internal national communication campaign for The Allstate Foundation's Domestic Violence Program, addressing financial empowerment for survivors of domestic violence.
Developed and executed Tell a Gal P.A.L. campaign to increase awareness of the issue of domestic violence.
Worked with celebrity spokespeople to garner coverage in People en Espanol, Us Weekly, Entertainment Tonight, USA Today and The Daily 10 on E!
04/2004 to 10/2006
Senior AssociateBurson-Marsteller Public Relations － Chicago, IL
Managed Merrill Lynch's executive positioning and media relations campaign in the Minneapolis/St. Paul market.
Coordinated CDW's Champ Car racing sponsorship.
Enhanced Takeda's holiday corporate giving programs through new employee engagement strategies.
05/2002 to 04/2004
Account ExecutiveGibbs & Soell Public Relations, Inc － Hoffman Estates, IL
Part of the Dow e-business, cybersecurity and Cargill Dow account teams.
Wrote product and client feature articles for top-tier trade publications.
Managed trade shows and product launches.
07/2000 to 07/2001
Public Information AssistantThe Ivy League － Princeton, NJ
Built media database from 60 outlets to 500.
Primary media contact for women's basketball, men's soccer and men's lacrosse.
Wrote weekly press releases and feature stories on athletes, teams and coaches.
Organized and promoted numerous Ivy championships and banquets.
Education
Bachelor of ArtsUniversity of Iowa － Iowa City, IA
Journalism and Mass Communication
Sociology
Honors
Founder and president of Employee Resource Group, Parents Working Together, grew membership to 900 and established six regional chapters, 2012 - present.
Allstate's Working Mother of the Year, Working Mother Magazine, 2014.
PR News Platinum Award Judge, 2014.
Recognized with more than 20 national and local PR and CSR awards, 2007 - 2016.
