SEARCH

Corporate Digital Marketing Trainer Resume Example

Resume Score: 80%

Love this resume?Build Your Own Now
CORPORATE DIGITAL MARKETING TRAINER
Summary
Accomplished and oft-published strategist, trainer and marketing leader with 13 years of experience specifically in digital, social and mobile marketing and branding. Strong record of consumer-centric, strategic planning in numerous verticals that has led to 30% lifts in customer advocacy, 45% lift in audience growth and ultimately 20% lift in revenue. Proficient in creating well-targeted, omnichannel strategies across the digital, traditional and experiential marketing spectrum.
Experience
03/2017 to Current
Corporate Digital Marketing TrainerCity, State
  • Conducts immersive, two-day long digital marketing training courses.
  • Authors articles and POVs on marketing industry trends and emerging tech.
05/2016 to 07/2017
DirectorCompany Name － City, State
  • Managed team of social strategists in the development and execution of annual and campaign-based, real-time social strategies;.
  • Established KPIs and benchmarks for social media programs with consideration to overall business goals;.
  • Increased Instagram audience organically by 350% and results on tentpole, real-time programs by 100%;.
  • Penned POVs on industry tech and marketing changes on behalf of the agency for internal and external distribution Imparture Training.
07/2014 to Current
Founder, Head ConsultantCity, State
  • Consults in the creation of digital marketing and branding strategic plans for small and medium-sized businesses;.
  • Enhanced client audience growth at average rate of 75% annually;.
  • Influences client creation of social media and in-person activations;.
  • Advises brands on social media and on-site activations and strategies;.
  • Advises and trains company executives on social media platforms, tools, and digital strategy;.
  • Identifies and links key performance indicators from digital and in-person programs to bottom line results;.
  • Contributes strategic POVs to trade magazines such as The Drum, Entrepreneur and CIO Magazine.
07/2013 to 07/2014
R/GACompany Name － City, State
  • Conducted meetings with all stakeholders to developed global social/mobile strategies and action plans that led to 35% increase in annual revenue;.
  • Developed social, mobile, digital analytics and content training guides for global, national and regional clients;.
  • Designed multi-channel real-time activations using Twitter as the backbone;.
  • Oversaw team of Community Managers in creation of content calendars and execution of in-depth social media audits.
  • Managed delivery of monthly digital analytics reports.
  • Established agency-wide thought leadership through the composition of POV documents on platform changes, updates and emerging technologies.
07/2011 to 07/2013
Digital Marketing Strategy Lead/Social Community DirectorCompany Name － City, State
  • Spearheaded creation of the agency's social media department, leading to 30% lift in revenue during the first year;.
  • Developed social strategies that worked in conjunction with clients' digital presence, off-line marketing initiatives and brand communications for startups to Fortune 500 clients;.
  • Identified social media marketing goals, objectives and KPIs;.
  • Managed community managers and leads campaign creation and content strategies;.
  • Led ideation of content including, but not limited to blog content, social channel posts and other industry related material;.
  • Provided in-agency training and education aligned with social media trends and tactics;.
  • Served as and represented employer as thought leader through guest posting and conference speaking opportunities;.
  • Created and implemented email marketing strategies to grow databases, engage and retain consumers, and ensure effective communication.
  • n to the 3rd Power Media.
04/2004 to 07/2011
Digital/Social Marketing + Branding Identity DirectorCompany Name － City, State
  • Created, deployed and managed email campaigns for six magazines;.
  • Composed strategies that led to 70 - 80% increase in response rates;.
  • Liaised with magazines and advertisers to ensure CAN-SPAM regulations were followed;.
  • Trained new hires of the email marketing team;.
  • Hand-coded test versions of email campaigns to illustrate use of best practices;.
  • Established new email best practices and online newsletter design specs;.
  • Instituted revised system of reporting analytics.
04/2002 to 07/2011
Digital/Social Marketing + Branding Identity DirectorCity, State
  • Initiated, strategized, planned and coordinated all social media efforts across all channels;.
  • Planned and directed design and production of all corporate and client marketing communications including, marketing and advertising design & collateral, public relations, lead generation and event planning & production;.
  • Led strategic business development plans.
  • Constructed company-wide brand identity including primary & secondary logos, brand initiatives and behaviors, typographic & color systems and brand communications strategy & style.
  • Increased consumer base by 500%.
  • Improved customer response rates by 200%.
Education and Training
1992
B.S: Marketing ManagementSyracuse University － City, StateMarketing Management
Skills
Advertising, advertising design, agency, brand identity, branding, Brand Strategy, business development, color, content, client, clients, databases, delivery, Email, Entrepreneur, Event Production, event planning & production, XML, Google Analytics, HTML, leadership, Listening, logos, marketing strategies, marketing, marketing communications, meetings, newsletter design, public relations, speaking, real-time, reporting, Search Engine Optimization, social media platforms, Strategy, strategic, strategic plans, Team Management, Vendor Management, articles, composition
Build Your Own Now

DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

School Attended

  • Syracuse University

Job Titles Held:

  • Corporate Digital Marketing Trainer
  • Director
  • Founder, Head Consultant
  • R/GA
  • Digital Marketing Strategy Lead/Social Community Director
  • Digital/Social Marketing + Branding Identity Director

Degrees

  • B.S : Marketing Management

Similar Resumes

View All
Marketing-and-Sales-B2B-Corporate-Trainer-resume-sample

Marketing and Sales B2B Corporate Trainer

Plano, Texas