Accomplished and oft-published strategist, trainer and marketing leader with 13 years of experience specifically in digital, social and mobile marketing and branding. Strong record of consumer-centric, strategic planning in numerous verticals that has led to 30% lifts in customer advocacy, 45% lift in audience growth and ultimately 20% lift in revenue. Proficient in creating well-targeted, omnichannel strategies across the digital, traditional and experiential marketing spectrum.
03/2017 to Current
Corporate Digital Marketing TrainerNew York, NY
Conducts immersive, two-day long digital marketing training courses.
Authors articles and POVs on marketing industry trends and emerging tech.
05/2016 to 07/2017
DirectoriCrossing, a Hearst Company Social Media － New York, NY
Managed team of social strategists in the development and execution of annual and campaign-based, real-time social strategies;.
Established KPIs and benchmarks for social media programs with consideration to overall business goals;.
Increased Instagram audience organically by 350% and results on tentpole, real-time programs by 100%;.
Penned POVs on industry tech and marketing changes on behalf of the agency for internal and external distribution
07/2014 to Current
Founder, Head ConsultantNew York, NY
Consults in the creation of digital marketing and branding strategic plans for small and medium-sized businesses;.
Enhanced client audience growth at average rate of 75% annually;.
Influences client creation of social media and in-person activations;.
Advises brands on social media and on-site activations and strategies;.
Advises and trains company executives on social media platforms, tools, and digital strategy;.
Identifies and links key performance indicators from digital and in-person programs to bottom line results;.
Contributes strategic POVs to trade magazines such as The Drum, Entrepreneur and CIO Magazine.
07/2013 to 07/2014
R/GAAssistant Dir, Social & Mobile Platforms － New York, NY
Conducted meetings with all stakeholders to developed global social/mobile strategies and action plans that led to 35% increase in annual revenue;.
Developed social, mobile, digital analytics and content training guides for global, national and regional clients;.
Designed multi-channel real-time activations using Twitter as the backbone;.
Oversaw team of Community Managers in creation of content calendars and execution of in-depth social media audits.
Managed delivery of monthly digital analytics reports.
Established agency-wide thought leadership through the composition of POV documents on platform changes, updates and emerging technologies.
07/2011 to 07/2013
Digital Marketing Strategy Lead/Social Community DirectorBlue Fountain Media － New York, NY
Spearheaded creation of the agency's social media department, leading to 30% lift in revenue during the first year;.
Developed social strategies that worked in conjunction with clients' digital presence, off-line marketing initiatives and brand communications for startups to Fortune 500 clients;.
Identified social media marketing goals, objectives and KPIs;.
Managed community managers and leads campaign creation and content strategies;.
Led ideation of content including, but not limited to blog content, social channel posts and other industry related material;.
Provided in-agency training and education aligned with social media trends and tactics;.
Served as and represented employer as thought leader through guest posting and conference speaking opportunities;.
Created and implemented email marketing strategies to grow databases, engage and retain consumers, and ensure effective communication.
n to the 3rd Power Media.
04/2004 to 07/2011
Digital/Social Marketing + Branding Identity DirectorCondé Nast Publications － New York, NY
Created, deployed and managed email campaigns for six magazines;.
Composed strategies that led to 70 - 80% increase in response rates;.
Liaised with magazines and advertisers to ensure CAN-SPAM regulations were followed;.
Trained new hires of the email marketing team;.
Hand-coded test versions of email campaigns to illustrate use of best practices;.
Established new email best practices and online newsletter design specs;.
Instituted revised system of reporting analytics.
04/2002 to 07/2011
Digital/Social Marketing + Branding Identity DirectorNew York, NY
Initiated, strategized, planned and coordinated all social media efforts across all channels;.
Planned and directed design and production of all corporate and client marketing communications including, marketing and advertising design & collateral, public relations, lead generation and event planning & production;.
Led strategic business development plans.
Constructed company-wide brand identity including primary & secondary logos, brand initiatives and behaviors, typographic & color systems and brand communications strategy & style.
Increased consumer base by 500%.
Improved customer response rates by 200%.
Education and Training
B.S: Marketing ManagementSyracuse University － Syracuse, NYMarketing Management
Advertising, advertising design, agency, brand identity, branding, Brand Strategy, business development, color, content, client, clients, databases, delivery, Email, Entrepreneur, Event Production, event planning & production, XML, Google Analytics, HTML, leadership, Listening, logos, marketing strategies, marketing, marketing communications, meetings, newsletterdesign, public relations, speaking, real-time, reporting, Search Engine Optimization, social media platforms, Strategy, strategic, strategic plans, Team Management, Vendor Management, articles, composition