Corporate Digital Marketing Trainer Resume Example
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CORPORATE DIGITAL MARKETING TRAINER
Summary
Accomplished and oft-published strategist, trainer and marketing leader with 13 years of experience specifically in digital, social and mobile marketing and branding. Strong record of consumer-centric, strategic planning in numerous verticals that has led to 30% lifts in customer advocacy, 45% lift in audience growth and ultimately 20% lift in revenue. Proficient in creating well-targeted, omnichannel strategies across the digital, traditional and experiential marketing spectrum.
Experience
03/2017 to Current
Corporate Digital Marketing TrainerDallas , TX
- Conducts immersive, two-day long digital marketing training courses.
- Authors articles and POVs on marketing industry trends and emerging tech.
05/2016 to 07/2017
DirectorICrossing, A Hearst Company Social Media － City , STATE
- Managed team of social strategists in the development and execution of annual and campaign-based, real-time social strategies;.
- Established KPIs and benchmarks for social media programs with consideration to overall business goals;.
- Increased Instagram audience organically by 350% and results on tentpole, real-time programs by 100%;.
- Penned POVs on industry tech and marketing changes on behalf of the agency for internal and external distribution Imparture Training.
07/2014 to Current
Founder, Head ConsultantCity , STATE
- Consults in the creation of digital marketing and branding strategic plans for small and medium-sized businesses;.
- Enhanced client audience growth at average rate of 75% annually;.
- Influences client creation of social media and in-person activations;.
- Advises brands on social media and on-site activations and strategies;.
- Advises and trains company executives on social media platforms, tools, and digital strategy;.
- Identifies and links key performance indicators from digital and in-person programs to bottom line results;.
- Contributes strategic POVs to trade magazines such as The Drum, Entrepreneur and CIO Magazine.
07/2013 to 07/2014
R/GAAssistant Dir, Social & Mobile Platforms － City , STATE
- Conducted meetings with all stakeholders to developed global social/mobile strategies and action plans that led to 35% increase in annual revenue;.
- Developed social, mobile, digital analytics and content training guides for global, national and regional clients;.
- Designed multi-channel real-time activations using Twitter as the backbone;.
- Oversaw team of Community Managers in creation of content calendars and execution of in-depth social media audits.
- Managed delivery of monthly digital analytics reports.
- Established agency-wide thought leadership through the composition of POV documents on platform changes, updates and emerging technologies.
07/2011 to 07/2013
Digital Marketing Strategy Lead/Social Community DirectorBlue Fountain Media － City , STATE
- Spearheaded creation of the agency's social media department, leading to 30% lift in revenue during the first year;.
- Developed social strategies that worked in conjunction with clients' digital presence, off-line marketing initiatives and brand communications for startups to Fortune 500 clients;.
- Identified social media marketing goals, objectives and KPIs;.
- Managed community managers and leads campaign creation and content strategies;.
- Led ideation of content including, but not limited to blog content, social channel posts and other industry related material;.
- Provided in-agency training and education aligned with social media trends and tactics;.
- Served as and represented employer as thought leader through guest posting and conference speaking opportunities;.
- Created and implemented email marketing strategies to grow databases, engage and retain consumers, and ensure effective communication.
- n to the 3rd Power Media.
04/2004 to 07/2011
Digital/Social Marketing + Branding Identity DirectorCondé Nast Publications － City , STATE
- Created, deployed and managed email campaigns for six magazines;.
- Composed strategies that led to 70 - 80% increase in response rates;.
- Liaised with magazines and advertisers to ensure CAN-SPAM regulations were followed;.
- Trained new hires of the email marketing team;.
- Hand-coded test versions of email campaigns to illustrate use of best practices;.
- Established new email best practices and online newsletter design specs;.
- Instituted revised system of reporting analytics.
04/2002 to 07/2011
Digital/Social Marketing + Branding Identity DirectorCity , STATE
- Initiated, strategized, planned and coordinated all social media efforts across all channels;.
- Planned and directed design and production of all corporate and client marketing communications including, marketing and advertising design & collateral, public relations, lead generation and event planning & production;.
- Led strategic business development plans.
- Constructed company-wide brand identity including primary & secondary logos, brand initiatives and behaviors, typographic & color systems and brand communications strategy & style.
- Increased consumer base by 500%.
- Improved customer response rates by 200%.
Education and Training
1992
B.S: Marketing ManagementSyracuse University － City, StateMarketing Management
Skills
Advertising, advertising design, agency, brand identity, branding, Brand Strategy, business development, color, content, client, clients, databases, delivery, Email, Entrepreneur, Event Production, event planning & production, XML, Google Analytics, HTML, leadership, Listening, logos, marketing strategies, marketing, marketing communications, meetings, newsletter design, public relations, speaking, real-time, reporting, Search Engine Optimization, social media platforms, Strategy, strategic, strategic plans, Team Management, Vendor Management, articles, composition
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Resume Overview
School Attended
- Syracuse University
Job Titles Held:
- Corporate Digital Marketing Trainer
- Director
- Founder, Head Consultant
- R/GA
- Digital Marketing Strategy Lead/Social Community Director
- Digital/Social Marketing + Branding Identity Director
Degrees
- B.S : Marketing Management
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