Life is meant to be a story, this is an attempt to make mine interesting. Early within a professional career the track-line was that of Creative Director, until the alternative presented itself to pursue the much needed understanding of renewable agriculture, and showcase the sheer decimation of our planet's agricultural future.
A seven year sabbatical into direct leadership was the absolute skillset necessary to build relationships across any industry. Now having worked with the colossal brand of Jester King, I possess the confidence, competence, and clear communication, to expand my worth amongst tech and dominate the social CPC space.
My experience with coffee, craft beer global distribution, split-testing multiple ad groups simultaneously, and managing content creation will bury gas station over-roasted bean juice, and educate a new generation of consumers for single-sourced java over back alley joe. Google Adwords is dead, and you need organic foresight of consumers to reach them through chaos of media we live within. Whom more appropriate to share this wisdom of the sacred plant discovered by goats, than the Prince of Goats himself.
- Articulate and clear communication
- Unique content creation
- Phenomenal networker
- Brand development
- Immaculate taste
- Can talk to goats
Adwords Certified
- www.instagram.com/farmerpeppy/
Goddard, KS, 11/2012 - Current
- Served as founding member in charge of brand development, according color scheme, and naming the company
- Leveraging personal relationships, to introduce four new business accounts more relevant to our daily active users
- Operate copywriting and art direction in accordance with a Ukrainian design firm to ensure proper translation
- Assist for UX/UI design for seamless in-app customer participation
Dallas, TX, 01/2019 - 12/2021
- Shifted departmental strategy from agricultural yield to consumer tourism which accounted for 10% of our on-site sales for an annual return of $350k
- Developed business relationships amongst agricultural networks such as Texas Department of Agriculture, Smallhold, Sweet Sensi, Green Zero Labs, Central Texas Mycological Society, Tejas Hemp, and One Green World
- Raised and nurtured two goats into a colossal herd of fifty head, ensuring safety for patrons by initially living with each animal without electricity to create calm demeanor
- Facilitated farm tours for more than 15,000 patrons, teaching wisdom learned through regenerative agriculture
- Recruited, trained, and managed 30-80 volunteers simultaneously to accomplish substantial installs
- Recognized by the National Defense Resource Council as a top 100 regenerative farmer for practices in the first federal study to combat climate change with agricultural methods.
- Conceived Jester King's entire Texas legal cannabis program as plant based medicines accelerate into more available markets
City, STATE, 08/2011 - 10/2011
- Trained under Austin data legend, Nick Goggans, as he built out “Umbel”, one of the strongest analytics companies in America
- Began my understanding of Google Adwords and Analytics programs, built around making data driven decisions
- Simultaneously managed several accounts of $50k monthly billings
- Efficiently organized all campaigns into ad groups, to maintain 150+ competing ads
City, STATE, 06/2014 - 12/2019
- Executed all Social Media efforts, Public Relations, and Creative Direction
- Studied the nuances of coffee to ensure quality of import and roast for our customers
- Developed the Austin Lumber Society, Buzz Mill’s loyalty program, similar to adult boy scouts, teaching skills of self-reliance, while creating Brand authenticity for the company
- Optimized Facebook ‘Page Like’ campaigns through A/B testing of art & copy
- Created a partnership with the AHBPA (American Honey Bee Protection Agency), to serve the best honey whiskey in the city, while extending our brand through the preservation of Texas bees
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School Attended
- Radford University
Job Titles Held:
- Copywriter
- Business Development & Resident Farmer
- PPC Advertising Intern
- Marketing Manager
Degrees
- Bachelor of Arts
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