To encourage the National Assembly to introduce 2050 net-zero bill.
Provided strategic communication guidance in publishing a report, “Climate Change Regulation and Its Impact on South Korea’s Export” in collaboration with Ernst & Young, consulting firm.
Amplified the campaign’s impact in the traditional media by utilizing editorials from external organizations including UK’s Climate Change Committee.
Co-led sea-level rise scenario project in collaboration with GIS team, external atmospheric expert, and media.
Result: The National Assembly has passed a bill mandating over a 35 percent cut in greenhouse gas emissions by 2030 to eventually achieve carbon neutrality by 2050.
Green Mobility Project (Global) 09/2018-02/2021
Objective: To encourage Clairedai Motor Company to transition to 100% electric vehicles
l Designed and participated in focus group interviews of automotive industry experts and general public
l Provided strategic media guidance on the publishing of report on policy incentives for electric vehicles
l Planned and executed national advertisement in newspaper targeting the company
l Developed the overall campaign communication strategy and tactics
l Result: Received project funding (KRW 200 million) from Tara European Climate Foundation
Climate Change Study Group for Media (Seoul, Korea) - Project Lead 07/2020-10/2020
l Designed and ran a study group of 15 domestic and international journalists for 7 weeks, bi-weekly
l Recruited speakers from academia, finance, and non-profit sectors
l Built and maintained a robust network of journalists for the organization, which resulted in an increase in in-depth reports on campaign issues
Objective: To stop state-backed public development banks’ investment in overseas coal power plants
Created exclusive new report on the coal power plant corruption in close collaboration with local communities of Vietnam and Korean media
Supported in provision of audit materials provided to MPs during the National Assembly audit of state-run banks
Result: In May 2021, President Moon Jae-in vowed to end all new financing for overseas coal projects
04/2015 to 08/2016
PR ConsultantNews Communication – City, STATE,
Client: Schneider Electric, Samsung SDS Data Center Solutions
02/2016-08/2016
Assisted in preparation for the presentation material to be submitted to the 2016 DatacenterDynamics Asia Pacific Enterprise Data Center Awards - Samsung SDS won the Enterprise Data Center Award
Client: Chanel, Crisis Communication
Provided media training on how to handle media in PR crisis
Analyzed media commentary to ensure brand reputation management
09/2014 to 12/2014
Operations AssociateJubilee USA Network – City, STATE,
Managed supporter database and incoming donation.
Assisted in researching and applying for grants.
Attended bi-weekly White House NGO meeting.
Education and Training
Expected in 02/2016
Bachelor of Arts: Advertising and Public Relations Ewha Womans University - Seoul , GPA:
Cumulative GPA: XX/4.3
Relevant Courses: Political Communications, Crisis Management and Conflict Resolution, Advertising and PR Research Methods
Expected in 10/2021
: UC Berkely Extension - Online, GPA:
Courses taken (11 semester units): Introduction to Microeconomics (A), Introduction to Statistics (A), Calculus 1 (XX)
Expected in 12/2013
: American University - Washington D.C., GPA:
15 credits
Certifications
Certificate of Achievement, Ecoeducation in Institute for Forest Studies (IFS) 06/2020
Media and copyright, Korea Copyright Commission 05/2020
Project Management Fundamentals Training Certification, Invensis 04/2020
Honors and Awards
Honors Scholarship, Ewha Womans University 08/2011, 08/2012, 03/2013, 08/2013, 03/2015 Exchange Student Scholarship, Ewha Womans University 08/2013 ACTIVITIES Vice President, EWHATV, an internet broadcasting club 09/2012-08/2013
Any information uploaded, such as a resume, or input by the user is owned solely by the user, not LiveCareer. For further information, please visit our Terms of Use.