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Co-founder and CEO Resume Example

Resume Score: 80%

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CO-FOUNDER AND CEO
  • https://www.linkedin.com/in/pketthin/
Professional Summary

Forward-thinking Business Development Professional offering 8 years of experience with achievements in working with cross-functional teams to achieve sales, marketing and business development goals. Prepared to take next career step with company offering opportunities for growth and advancement.

Skills
  • Partnership development
  • Growth Strategies
  • Go to Market strategies
  • Business Development
  • Negotiation
  • Inbound Marketing
  • Data Analysis
  • Project management
Work History
  • Co-founder and CEO
  • Company Name
  • City, State
  • September 2016 to September 2020

Rootastes is an innovative workplace lunch service providing delicious, nutritionally-balanced meals, created by our in-house chef and delivered to local offices. With Rootastes, you're getting a hyper-personalized lunch experience that satisfies every eater.

  • Initiated seven key partnerships which resulted in 18x revenue growth in 10 months of operations with $160k revenue in 2017, $419k revenue in 2018 and $830k in revenue in 2019.
  • Implemented go-to-market strategies which resulted in 70% growth of customer base.
  • Created new revenue streams through strategic partners, referral and inbound marketing.
  • Supervised a team of 2 writers, 3 marketers, 2 sales and business development officers.
  • Utilize HubSpot as CRM to maintain and organize customer database of over 400 B2B clients in Greater Boston.
  • Analyzed business developments and monitored market trends.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Reviewed financial aspects of product development, such as budgets, expenditures and research and development appropriations.
  • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
  • Newsroom And Social Media Manager
  • Company Name
  • City, State
  • August 2016 to July 2017

Travel Tech | 30SecondsToFly spearheads the development of a new generation of smart and light travel management solutions for corporations. Claire is a virtual employee that automates and manages travel for organizations. Claire is embedded into the corporate software ecosystem where she tracks and controls travel while keeping corporate travel expenses low.

  • Responsible for a team of 4 writers and reorganization of an online Newsroom.
  • Further developed social media marketing strategies; worked with Facebook, LinkedIn and Twitter and increased follower base by 30-40% in 4 months.
  • Built whole strategy for Product Hunt campaign through landing page and social media channels which resulted in bringing 1,000 leads and increasing 37% of Twitter followers.
  • Created Thought Leadership Committee and managed Newsletter strategy of company.
  • Interviewed and onboarded new marketing and content interns.
  • Digital Marketing Associate
  • Company Name
  • City, State
  • March 2016 to March 2017

YonderWork is a travel startup which provides international community experience for remote workers/digital nomads interested in living in new places and learning new skills.

The company provides a unique experience through international travel,
professional development, and co-working as all employees continue to work full-time in a remote capacity.

  • Increased brand awareness and market share and drive conversion through social media marketing.
  • Planned and executed the company's social media strategy, develop
    infographics and other creative content, and seek to increase followers and engage influencers on social media platforms.
  • Implemented SEO and social media strategies including managing content calendar.
  • Analyzed SEO keywords using Google Keyword Planner, SEMRush, Moz
  • Media and Business Outreach: created lists of potential journalists,
    companies, and professional development partners to aid the company's public relations efforts.
  • Advertising and Public Relation
  • Company Name
  • City, State
  • June 2011 to June 2012

Supalai has been a leading real estate company in Thailand for over 30 years. Its operations include real estate development in categories of housing projects and commercial buildings.

My role at Supalai involved advertising and public relations for all company projects.

  • Executed public relations and corporate social responsibility (CSR) events, identified main clients/audiences and determined the best way to communicate publicity information to them, and wrote effective press releases.
  • Prepared information for media kits and developed company internet/intranet web pages.
  • Established and maintained effective working relationships with national media outlets in category of economic news.
Education
  • Master of Science - Corporate Communications and Marketing
  • Boston College
  • City
  • 2016

Dean's Honor List (2015-2016)
Specialize in Corporate Communications and Marketing
Relevant Courseworks : Marketing Strategy, Project Management, Public Relations, Crisis Communications, Research

  • Master of Arts - Mass Communication Administration
  • Thammasat University - Rangsit Campus
  • City, State
  • 2013

Relevant Courseworks : Integrated Marketing Communication Strategy, New Media Management, Media Production Management

  • Bachelor of Arts - Hospitality Administration/Management
  • Bangkok University
  • City, State
  • 2010

Dean's Honor List (2006-2009)
Relevant Courseworks : Marketing Management, Event Management, Strategic Destination Marketing

Certifications

Certified Inbound Marketing by HubSpot

Accomplishments
  • Founded and operated a food startup 'Rootastes': got nominated to be one of Boston's 100 High Impact Startups in 2017 by HubWeek presented by Bank of America
  • 2018 MassChallenge finalist in Boston cohort (MassChallenge was ranked in Top 5 World's best startup accelerator on Forbes Magazine)
  • 2018 Top 20 finalists: New Height Startup of the Year presented by The Boston Globe and Blue Hills Bank
  • Rootastes has been selected out of 15k+ of promising companies to be participate in YC Startup School 2018 (Advisor Track)
  • Increased 18x revenue growth in 10 months.
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DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

School Attended

  • Boston College
  • Thammasat University - Rangsit Campus
  • Bangkok University

Job Titles Held:

  • Co-founder and CEO
  • Newsroom And Social Media Manager
  • Digital Marketing Associate
  • Advertising and Public Relation

Degrees

  • Master of Science - Corporate Communications and Marketing
    Master of Arts - Mass Communication Administration
    Bachelor of Arts - Hospitality Administration/Management

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