(555) 432-1000,
, , 100 Montgomery St. 10th Floor
Professional Summary

Skilled at working cross-functionally between operations, marketing, product development, and customer service, I'm able to design communication strategies that leave no questions unanswered. My ability to bridge between company operations and human connection allows me to develop custom content that delights, informs and inspires. I believe that every company has a story to tell and by doing so with authentic and strategic messaging, business will continuously grow, internally and externally.

  • Communication Strategy
  • Content Creation
  • Social Media Management
  • SEO Writing
  • Online Sales Strategy
  • Customer Experience Strategy
  • Cross-company Collaboration
  • Brand Development
  • Customer Service Management
  • PR Management
Harlaxton College Harlaxton, England Expected in 2014 Study Abroad : British Literature - GPA :
Eastern Illinois University Charleston, Illinois Expected in 2015 Bachelor of Arts : Journalism - GPA :
  • Concentrations in Public Relations & Design
  • Minor in English
  • Hubspot Inbound Certification
  • Hubspot Content Marketing Certification
  • Hubspot Software Certification
Work History
Ascension Health - Marketing & Sales Director
Sparta, TN, 05/2021 - Current
  • Oversee all in-person and digital customer experiences, including in-office and tele-appointments, online scheduling, supplement protocol planning, and supplement shipping operations.
  • Work in tandem with Founder/Holistic Practitioner to create digital and print content that accurately communicates specific health principals and strategies.
  • Manage supplement inventory and product purchasing to ensure current stock reflects the needs of clients as well as latest market trends.
  • Conduct research and gather data on owned alternative medicine technology for sales and marketing purposes (ie Light Beam Generator, Firefly Photon Laser, Sound Wave Therapy Watch, etc.).
  • Develop marketing and advertising materials catered to specific health & wellness needs to educate audiences about alternative health solutions.
  • Created online filing system and documentation program for client's nutritional supplement protocols.
  • Fully rebranded and redesigned website, including content creation, photography, and launch of social media accounts.
Keybank National Association - Director Of Strategic Communications
Chester, NY, 01/2020 - 05/2021
  • Designed and managed overall customer experience including digital communication strategy, in-person product tutorials, online customer service, product troubleshooting, social community, and physical merchandise
  • Managed outsourced Customer Service Representatives and re-designed CX strategy, boosting client satisfaction rates 80%
  • Produced regular Customer Satisfaction reports to evaluate performance, adjust strategies and maintain sustainable operations
  • Worked in tandem with web and app developers to create internal dashboards to support customer-facing operations
  • Designed and wrote email campaigns surrounding customer orders to provide information efficiently and quickly
  • Produced original, creative content for promotional advertisements, social media and marketing materials
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
  • Managed relationship with hired PR firm and coordinated necessary team members/materials for sponsorship events
Honkamp Krueger & Co., P.C. - Client Experience Associate
Dubuque, IA, 08/2019 - 01/2020
  • Managed, supported and grew client relationships with existing accounts and developed strategies to increase sales and revenue
  • Positioned as primary liaison to streamline operations of multiple lines of business within organization
  • Developed effective content and SEO strategies from scratch
  • Worked alongside graphic designer to facilitate new branding designs
  • Created and implemented social media strategy to reflect new branding
  • Conducted company-wide interviews to create custom blog content
  • Designed and wrote copy for company email campaigns, internal and external
Tegna - Content Marketing Specialist
Tucson, AZ, 01/2019 - 08/2019
  • Wrote unique content including blogs, whitepapers, guest-contributed articles, email campaigns, and landing pages
  • Created and edited content according to specific publication's guidelines to maximize acceptance rate of guest-contributed content on external platforms (ie Entrepreneur, CMI, Hubspot, Marketo)
  • Performed content edits regularly to maintain company's voice, tone, message, and goals
  • Implemented link-building strategy to support overall SEO strategy for the company's website
  • Monitored website analytics and adjusted CTA's on current content to increase lead generation
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
Davidson College - Digital Content Manager
Davidson, NC, 09/2016 - 01/2019
  • Created website content for clients based on a thorough evaluation of their company and their marketing strategy
  • Concurrently created and managed 46 social media and blogging strategies with strict deadlines
  • Designed content strategies for clients based on company values, research of the industry, buyer personas and competitors
  • Managed all of Black Tie Digital Marketing's social media accounts
  • Managed team of graphic designers for on-brand graphics and visuals that support written content
  • Increased website traffic each month using Google analytics and cutting-edge inbound marketing techniques
  • Represented content team when preparing for company goals and milestones
Company Name - Admission Counselor
City, State, 08/2015 - 08/2016
  • Developed and implemented specific recruitment projects and completed routine reports pertaining to recruitment
  • Created personal travel schedule for assigned recruitment territory, Chicago Public Schools, including annual school visits, fairs, and conferences
  • Reviewed and evaluated applications for admission, merit scholarships, and financial aid opportunities
  • Advised students individually and in groups on academic programs for individual interests
  • Worked hand in hand with Financial Aid Department planning new student financial aid packages
  • Managed Millikin's Admissions Twitter account and online community of incoming students

Alpha Phi Sorority - Zeta Alpha Chapter at Eastern Illinois University

Vice President of Membership Recruitment

  • Lead and directed the Membership Recruitment Department
  • Executed the strategic recruitment direction of the chapter
  • Held regular meetings and communications trainings for chapter members
  • Oversaw chapter strategy, planning, and implementation of Formal Recruitment
  • Managed chapter's budget for Recruitment materials

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School Attended

  • Harlaxton College
  • Eastern Illinois University

Job Titles Held:

  • Marketing & Sales Director
  • Director Of Strategic Communications
  • Client Experience Associate
  • Content Marketing Specialist
  • Digital Content Manager
  • Admission Counselor


  • Study Abroad
  • Bachelor of Arts

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