Skilled at working cross-functionally between operations, marketing, product development, and customer service, I'm able to design communication strategies that leave no questions unanswered. My ability to bridge between company operations and human connection allows me to develop custom content that delights, informs and inspires. I believe that every company has a story to tell and by doing so with authentic and strategic messaging, business will continuously grow, internally and externally.
Skills
Communication Strategy
Content Creation
Social Media Management
SEO Writing
Online Sales Strategy
Customer Experience Strategy
Cross-company Collaboration
Brand Development
Customer Service Management
PR Management
Education
Harlaxton CollegeHarlaxton, EnglandExpected in 2014 ā āStudy Abroad:British Literature - GPA:
Eastern Illinois UniversityCharleston, IllinoisExpected in 2015 ā āBachelor of Arts:Journalism - GPA:
Concentrations in Public Relations & Design
Minor in English
Certifications
Hubspot Inbound Certification
Hubspot Content Marketing Certification
Hubspot Software Certification
Work History
Ascension Health - Marketing & Sales Director Sparta, TN, 05/2021 - Current
Oversee all in-person and digital customer experiences, including in-office and tele-appointments, online scheduling, supplement protocol planning, and supplement shipping operations.
Work in tandem with Founder/Holistic Practitioner to create digital and print content that accurately communicates specific health principals and strategies.
Manage supplement inventory and product purchasing to ensure current stock reflects the needs of clients as well as latest market trends.
Conduct research and gather data on owned alternative medicine technology for sales and marketing purposes (ie Light Beam Generator, Firefly Photon Laser, Sound Wave Therapy Watch, etc.).
Develop marketing and advertising materials catered to specific health & wellness needs to educate audiences about alternative health solutions.
Created online filing system and documentation program for client's nutritional supplement protocols.
Fully rebranded and redesigned website, including content creation, photography, and launch of social media accounts.
Keybank National Association - Director Of Strategic Communications Chester, NY, 01/2020 - 05/2021
Designed and managed overall customer experience including digital communication strategy, in-person product tutorials, online customer service, product troubleshooting, social community, and physical merchandise
Managed outsourced Customer Service Representatives and re-designed CX strategy, boosting client satisfaction rates 80%
Produced regular Customer Satisfaction reports to evaluate performance, adjust strategies and maintain sustainable operations
Worked in tandem with web and app developers to create internal dashboards to support customer-facing operations
Designed and wrote email campaigns surrounding customer orders to provide information efficiently and quickly
Produced original, creative content for promotional advertisements, social media and marketing materials
Monitored online presence of company's brand to engage with users and strengthen customer relationships
Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
Managed relationship with hired PR firm and coordinated necessary team members/materials for sponsorship events
Managed, supported and grew client relationships with existing accounts and developed strategies to increase sales and revenue
Positioned as primary liaison to streamline operations of multiple lines of business within organization
Developed effective content and SEO strategies from scratch
Worked alongside graphic designer to facilitate new branding designs
Created and implemented social media strategy to reflect new branding
Conducted company-wide interviews to create custom blog content
Designed and wrote copy for company email campaigns, internal and external
Tegna - Content Marketing Specialist Tucson, AZ, 01/2019 - 08/2019
Wrote unique content including blogs, whitepapers, guest-contributed articles, email campaigns, and landing pages
Created and edited content according to specific publication's guidelines to maximize acceptance rate of guest-contributed content on external platforms (ie Entrepreneur, CMI, Hubspot, Marketo)
Performed content edits regularly to maintain company's voice, tone, message, and goals
Implemented link-building strategy to support overall SEO strategy for the company's website
Monitored website analytics and adjusted CTA's on current content to increase lead generation
Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
Davidson College - Digital Content Manager Davidson, NC, 09/2016 - 01/2019
Created website content for clients based on a thorough evaluation of their company and their marketing strategy
Concurrently created and managed 46 social media and blogging strategies with strict deadlines
Designed content strategies for clients based on company values, research of the industry, buyer personas and competitors
Managed all of Black Tie Digital Marketing's social media accounts
Managed team of graphic designers for on-brand graphics and visuals that support written content
Increased website traffic each month using Google analytics and cutting-edge inbound marketing techniques
Represented content team when preparing for company goals and milestones
Company Name - Admission Counselor City, State, 08/2015 - 08/2016
Developed and implemented specific recruitment projects and completed routine reports pertaining to recruitment
Created personal travel schedule for assigned recruitment territory, Chicago Public Schools, including annual school visits, fairs, and conferences
Reviewed and evaluated applications for admission, merit scholarships, and financial aid opportunities
Advised students individually and in groups on academic programs for individual interests
Worked hand in hand with Financial Aid Department planning new student financial aid packages
Managed Millikin's Admissions Twitter account and online community of incoming students
Affiliations
Alpha Phi Sorority - Zeta Alpha Chapter at Eastern Illinois University
Vice President of Membership Recruitment
Lead and directed the Membership Recruitment Department
Executed the strategic recruitment direction of the chapter
Held regular meetings and communications trainings for chapter members
Oversaw chapter strategy, planning, and implementation of Formal Recruitment
Managed chapter's budget for Recruitment materials
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