Proven growth marketer with experience leading and executing all aspects of startup marketing
Head of marketing for Norton branded consumer products and services thru online retailers such as Amazon, Staples, Costco, NewEgg, and Rakuten. Built & execute channel marketing strategy, go-to-market plan for new products, cross-channel promotional and pricing alignment. Created online content, merchandising, advertising, and promotional campaigns. Managed over $1M in advertising budget with average 3.2 ROAS. Managed channel P&L.
•Launched premium subscription model with 54% attach rate and 9% yearly churn rate.
•Drove Amazon “Blended Margin” reduction from 35% to 22% by cleaning third-party channel, eliminating Asian SKU'sbeing sold in NAM, and monitoring cross-channel promotion and pricing.
•Launched a reputation management program increasing product ratings in 38% and reducing CAC.
Head of product development and marketing strategy for a mobile location-based social dating app, foundational for contextual advertising focused on the Brazilian market. •Launched a fully functional proof of concept for iOS in six months with one developer and one designer. •Created company strategy and pitch deck for fund raising.
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