Communications professional with exceptional writing, editing and speaking skills. Experienced in creating and executing results-oriented marketing, public relations and integrated communications plans. A proven track record of successfully executing events and securing media coverage for a diverse client portfolio in travel and tourism, healthcare, education, law, sports and finance industries.
01/2013 to Current
Catering Sales ManagerThe Madison Concourse Hotel & Governor's Club － Madison, WI
Responsible for the booking and catering coordination of short term-meetings, catering functions and guest room blocks.
Coordinate meetings and events booked by sales, including detailing food and beverage, audio visual and room - setup needs.
Participate in daily revenue management meetings to evaluate potential bookings and how they relate to the success of the hotel.
Key Accomplishments Utilized sales techniques to confirm over $477,000 in function revenue and $366,000 in guestroom revenue.
Sold 2,582 hotel guestrooms for 2013 and 2014.
Coordinated over 500 events including meetings, conferences and social functions.
06/2012 to 01/2013
Marketing DirectorSegredo － Madison, WI
On a part-time basis, assisted Madison's #1 nightclub and private party spot with branding, event outreach, marketing and public relations.
Utilized social media marketing (Facebook, Twitter, Foursquare, etc.) to engage current and potential customers with event announcements and updates, contests and promotions.
Maintained and updated Segredo's website, and monitored analytics of marketing efforts to evaluate the success of current campaigns.
11/2010 to 01/2013
Event ManagerWilderness Hotel & Golf Resort － Wisconsin Dells, WI
Served as the liaison between clients, conference managers and operational departments to ensure the successful execution of single and multi-day events.
Utilized Delphi software to generate necessary program documents to include but not limited to banquet event orders, change logs, banquet checks and room diagrams.
Key Accomplishments Successfully coordinated over 170 events and meetings in the association, sport, corporate and social markets in 2011.
Secured repeat client business for new and existing accounts.
Managed group overnight room accommodations, inputted rooming lists and made individual reservations that led to over $800,000 in group guestroom revenue for the resort in 2011.
Utilized sales techniques to consistently sell above and beyond contracted food and beverage attrition levels, and secured over $720,000 in function revenue in 2011.
03/2009 to 04/2010
Assistant Account CoordinatorMueller Communications, Inc － Milwaukee, WI
Supported the firm's client teams by drafting and editing communications materials, assisted with media relations and event planning, and coordinated marketing and public affairs efforts.
Developed media lists, conducted research and assisted with administrative tasks.
Key Accomplishments Secured media coverage nationwide for iQ Academy, an online high school, which resulted in an increase in attendance at open house events and overall enrollment.
Interviewed students and pitched feature stories to the media.
Promoted Lake Express Ferry as a premier travel option, and placed media stories in print, online, and in television outlets throughout the Midwest for the 2009 season.
Successfully planned and executed corporate and community events, including an unveiling ceremony and housing information session for a highly anticipated residential development.
11/2007 to 08/2008
Community Relations- Management InternMonona Terrace Community and Convention Center － Madison, WI
Assisted with the planning, logistical preparation, attendance at community events and post event follow-up.
Created and distributed communication and marketing materials to increase awareness and attendance at community events.
Key Accomplishments Oversaw the T'ai Chi on the Rooftop summer program, and assisted with community concerts including the Dane Dances summer series.
Maintained a guest contact database for promoting community events.
Increased overall attendance at community events through the use of marketing and public relations materials including email marketing campaigns.
03/2006 to 05/2007
Event ManagerUniversity of Wisconsin-Platteville Campus Programming and Relations － Platteville, WI
Coordinated diverse educational, cultural, social, and recreational entertainment programs as part of the broad campus curriculum.
Oversaw entire details of events including the planning, reservations, contracting, budgeting, implementation and evaluation process.
Key Accomplishments: Coordinated the spring 2007 Pioneer Distinguished Lecturer program which was attended by over 2,500 staff, students and community members.
Oversaw the approval of all program funding requests from campus organizations.
Worked with an annual programming budget of $70,000.
Master of Business Administration: MarketingUniversity of Wisconsin-Whitewater － Whitewater, WIMarketing
Bachelor of Science: Communications-Public RelationsUniversity of Wisconsin-Platteville － Platteville, WICommunications-Public Relations