Digital Marketing Specialist
Creative Digital Marketing Specialist with a proven record of driving revenue and brand awareness through paid search and search engine marketing. 15 years of marketing/sales experience.
Google Adwords Certified
07/2015 to Current
Campaign ManagerdexYP － Tucker, GA
Oversee $1.5 million revenue portfolio for regional accounts billing $500 to $2000 per month.
Manage search campaign performance by analyzing measurable data to right performance issues for KPI of 325 advertisers in South Florida.
Increased year over year KPI performance by 10%.
Achieved 20% reduction in troubled accounts; 6% increase in upsells and 3% reduction in client churn.
06/2014 to 06/2015
National Account ManagerFleetCor Technologies, Inc － Norcross, GA
Attained new accounts through effective prospecting, networking and referral.
Used gas consumption metrics to monitor the effectiveness of the fuel management program.
Achieved monthly sales goal by maintaining a 75% close rate.
01/2013 to 06/2014
Senior Lead SpecialistWeb.com － Atlanta, GA
Acquire new customers via daily prospecting (cold calls), scheduled appointments and referrals.
Analyze customers' current online marketing and lead generation mediums to offer best value proposition.
Identify local small businesses with weak online presence and design robust marketing strategy to gain market share.
11/2010 to 01/2013
Marketing ConsultantCLBC － Irvington, NJ
Coordinated 4 major fundraising events per year.
Raising over $60,000 for community outreach events.
Negotiated competitive pricing strategies with vendors that resulted in over $15,000 reduction in yearly expenditure.
Decreased annual advertising costs 40% by utilizing a social network-centered approach verses conventional print/radio campaigns.
Worked closely with city and county government officials to secure venues, provide security, development execution strategies and build awareness for annual community outreach events.
06/2007 to 10/2010
Email Marketing AnalystAIG － New York, NY
Instituted and conducted quarterly e-mail list hygiene exercise resulting in an email bounce reduction of 25%.
Planned, developed and deployed daily e-mail marketing campaigns, reducing outsourced vendor spend by 55%.
Increased file of marketable email addresses by 6% by using internal email capture programs across multiple channels, third party email acquisition programs, more flexible and targeted email permission options, win-back strategies for opt-outs, and new approaches that improved deliverability.
Developed metrics approach and collaborate with IT and QA departments to deploy the measurement platform to assess aigbank.com program effectiveness.
Developed and managed online marketing campaigns for AIG Bank, effectively driving brand awareness, engagement and traffic to social media pages.
Assessed social media marketing strategies to determine rate of return.
Identified and tapped into new channels to optimize ROI and fuel revenue growth.
02/2005 to 05/2007
E-Commerce/ Internet Marketing ManagerCalvin Klein Underwear － New York, NY
Increased initial comp sales by 103% via new marketing strategies such as search engine marketing (SEO), pay per click campaign (PPC), affiliate marketing and hangtag branding.
Performed detailed SEO overhaul/tagging to website, resulting in higher organic positioning within search engines (Google specifically) and increasing qualified leads by 35%.
Improved customer acquisition and retention proposition by over 50% by developing strategic and comprehensive email programs for the CKU brand.
Evaluated marketing campaign effectiveness by leveraging web analytics applications.
04/2000 to 01/2004
line Marketing ManagerFootaction USA － Mahwah, New Jersey
Managed a $500,000 yearly marketing budget.
Responsible for product launch/positioning strategies, online media sales initiatives and sponsorship opportunities.
Led the creative direction and implementation of multiple online advertising campaigns, resulting in a 25% spike in e-commerce sales in a year.
Effectively managed affiliate marketing, PPC and SEO teams to maximize sales and company ROI.
E-Commerce & Consumer Direct Marketing Manager.
Developed and executed promotional marketing campaigns that increased consumer database by 45%.
Methods used: direct mail, email blasts, affinity cards.
Increased catalog buy by 45%, which led to a year-end sales increase of 65%.
Improved overall business profitability by 35% through online fraud protection and stringent return policy.
Managed internal and external teams to ensure consistent brand equity of retail chain across multiple platforms.
Researched key product information, product launch dates, spending trends and inventory levels to ensure appropriate product placement and merchandising to maximize sales.
08/1994 to 04/2000
Store Manager/Group LeaderFoot Locker － Jersey City Valley Stream, New Jersey NY
Transformed an underperforming sales team, immediately resolved long-standing problems.
Instituted incentive program that elevated performance, built morale and motivation and reduced shrink by 10%.
Increased year-end sales by 30%.
Championed grass root marketing initiatives, including vendor sponsored shoe tech seminars for inner-city youths, and Foot Locker sponsored peewee basketball tournaments.
Education and Training
Bachelor of Arts: Business Administration (Marketing)Morehouse College － Atlanta, GABusiness Administration (Marketing)