I have an extensive background in marketing, brand management and sales. For the past three years, I have been working with brands to craft their corporate identity's in the hopes of highlighting their values and ethics. During this time I have been Dicronite Southwest's website and marketing manager. CSOFT International's Business Development Manager and Eco Refill Systems Social Media Manager. The collective goals of these positions were to craft a favorable brand images that would be beneficial for marketing their products and services. The types of marketing strategies that I have used have been search engine marketing (SEM) and search engine optimization (SEO). While at these positions, I was able to use a variety of marketing channels such as website optimization, creating back channels on social media, content marketing, content writing, paid search, email marketing, and direct in-person marketing.
While I worked at Dicronite Southwest, CSOFT International, and Eco Refill Systems, I served as a client-facing representative during significant events, trade shows, and business meetings. One of the many goals of my multiple position was to create, filter, and to develop messages on behalf of their brands that would be beneficial for their business. The projects that I have worked on during my tenure have been website development, creating their social media accounts, and creating a customer database so that the management teams and myself could follow up with their customers. The goals of these projects were to make all three companies run more efficiently. Some fun projects that I got to work on was creating social media capital, and helping foster strong relationships with their existing and future customers. The outcomes of these projects were that I was able to inform the management teams of how each brand developed over time.
AIDS/LifeCycle is a fully supported, 7 day, 545-mile bike ride from San Francisco to Los Angeles, co-produced by and benefiting San Francisco AIDS Foundation and the Los Angeles LGBT Center. The event raises awareness about the ongoing HIV/AIDS epidemic and funds services such as HIV testing, prevention, care, and much more.
Since 1993, when the Ride began as a for-profit event called “California AIDS Ride”, participants have raised more than $200 million and completed more than 42,000 journeys on bikes from San Francisco to Los Angeles.
-Plan, implement, manage, monitor and upgrade the organization's website.
-Respond to and troubleshoot all website issues.
-Identify and respond to all website security breaches.
-Ensure that the website is protected by enabling the appropriate security measures.
-Create appropriate website content aligned to the organization's strategy.
-Ensure website quality and efficiency by conducting regular test plans.
-Improve the User Experience of the website regularly.
-Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization's standards.
-Create strategies to grow subscriber base and web traffic metrics.
-Ensure full compliance on the website with all laws and regulations.
-Keep up-to-date with industry best practice and monitor competitor websites.
Develop and execute growth strategies that align with defined key business metrics, in order to produce revenue growth, cost savings and profitability
Focus on increasing the territory client base and expanding the regional book of business in order to achieve annual targets
Formulate an effective customer call strategy to maximize opportunities within the territory, utilizing Salesforce as the primary Customer Relationship Management tool
Travel within the designated territory as required to assess prospects and connect with customers
Manage and retain relationships with existing clients andfacilitate the transition of any new client connectionsacross to the account manager to maintainday to day interactions
Possess an in-depth knowledge of our full line of product and service offerings in order to present our value proposition to multiple levels throughout potential accounts
Identify, map and match business strengths to the needs of clients.
Prepare business proposals that focus on Daniels' competitive advantage and value propositions to present to prospective clients
Collaborate with our commercial team in the drafting and reviewing of client contracts
Engage in contract negotiation with account prospects and existing customers
Conduct market research for business opportunities and viable income streams
Analyze industry trends (locally and internationally) to monitor the potential business impact
Assist in portfolio management of current customers and drive upsell opportunities
Produce reports on the territory successes and areas requiring development in conjunction with the Regional Manager, constantly review all sales activities, targets, and strategies in order to maximize results
During the time that I was the Business Development Manager for Dicronite Southwest, I created a system in which increased its business by 15% for 2018 and 2019. I implemented a variety of strategies for Dicronite Southwest to attain more opportunities in sales, improve their market share, and to run more efficiently as a business. I monitored the sales quote portion of their business, created back channels on social media, and developed a plan to revamp their website.
-Uncovered issues and developed immediate solutions to address and alleviate them
-Identified new opportunities for growth for Dicronite Southwest
-Contacted potential customers via telephone, email and in-person inquiries
-Attended conferences and trade association meetings to represent company and promote products
-Worked with company departments to develop new strategies to capitalize on emerging customer and market trends
-Followed up with existing customers to increase purchases of products and services
-Prepared reports and presentations detailing business development activities
As the business development consultant, my responsibilities were to craft B2B communications to increase sales. The goal of my consultant services was targeted towards selling, marketing, advertising, and digital media solutions towards expanding Dicronite Southwest business.
As the social media manager, my goal was to build brand recognition online, as well as to increase traffic to the organization's website and social media accounts. I set forward and implemented a publicity and communications strategy by raising brand awareness online, and I increased the website traffic for Eco Refill Systems by 40%. One of my responsibilities was to analyze key data from our internal analytics and present this data to the chief operations officer. The goals of this position were to increase Eco Refill Systems digital footprint in the hopes of increasing sales and brand awareness.
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