Highly creative and multi-talented, self-motivated, concept oriented, Associate Creative Director with more than 25 years in print, digital and video design. Leader of creative team.
Formulated innovative branding concept of site securing Toyota Motor Manufacturing in Mississippi. Leadership and direction of creative team. Design of marketing and advertising materials.
Grew BancorpSouth Bank into an eight state, regional bank by building and supporting their brand through day-to-day design and layout of internal and external consumer publications, campaign materials, newspaper, magazine and web ads, print and digital point-of-sale materials, video, outdoor and promotional items for consumer and business markets.
Won Keep America Beautiful's Rogers Award for best public service announcement with TV ad "Mississippi Pride." Formulated concept, designed and executed campaign promoting state pride, raising litter awareness and prevention through individual action.
Initiated and developed agency wide mind-mapping and brainstorming sessions that increased creativity, cohesiveness and connection.
Designed and implemented art project to mentor high school artist.
Toyota Motor Manufacturing Mississippi - Lead designer of invitation and ads for ground breaking event. Design of employee recognition, community awareness and diversity awareness print advertising, and internal employee programs and promotional materials.
McDonald's Corporation - Designs for internal and external point-of sales materials, newspaper, web and outdoor advertising while adhering to corporate guidelines.
BancorpSouth Bank - Developed, designed internal and external marketing and advertising campaigns and materials to grow and support their brand while adhering to federal and corporate guidelines.
Ceco Building Systems - Developed, designed advertising for trade industry publications, internal promotional materials, direct mail assisting regional sales managers and dealer networks. Campaigns and promotional materials for biennial sales meetings
Concept development, leadership of creative team, design of state wide Mississippi Department of Economic Security print campaign "Mississippi STEPS." The STEPS program provided incentive for individuals to seek jobs and business to hire additional employees.
Directed creative team in mind mapping and brainstorming exercises to develop a 21 county, multi-media campaign encouraging high school graduation for Three Rivers Planning and Development District Inc. Initiated focus groups with high school students to determine relevant targeting, diction, and branding of campaign. Lead designer of age targeted campaign including: logo, print and outdoor advertising, video, and point of sale materials.
Conceptualized, developed, executed advertising/marketing campaigns and branding for International auto manufacturer, regional bank, furniture manufacturers, regional steel building manufacture, medium and small businesses.
Designed unique materials, including print, outdoor and web advertisements, brochures and logo designs and illustrations.
Conceived and developed the concept to brand the site of a development that aided in securing an auto manufacturer in north Mississippi.
Wrote, directed and edited video for TV and promotional advertising and marketing.
Developed, implemented concepts for award winning print, video and marketing campaigns.
Prioritized workload and effectively coordinated multiple projects while meeting all deadlines.
Negotiated and worked with suppliers to produce high-quality print and other materials.
Worked with media outlets to reserve space and air time for advertising campaigns.
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