Associate Creative Director * Content Manager Passionate Marketing Manager with exceptional ability to work with teams to market and sell multiple products/services. Results-oriented Associate Creative Director/Copy versed in social media and marketing technology, tools and trends. Multi-faceted and creative professional with digital design and web content management experience.
Exceptional interpersonal communication
Sound editorial judgment
Creative writing background
Social networking design/management
Superb writer and editor
Associate Creative Director & Content Manager03/2012
to 03/2014 Response Mine Interactive – Atlanta,
Hired, and managed a team of four writers to spearhead the development of new content marketing department.
Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary.
Created content strategy, social, and brand style guides, with editorial calendars.
Established content best practices along with the creation of standardized document templates to support these practices.
Helped team to define the agency's first content marketing offering - instrumental in securing three client renewals.
Successfully launched first Social program for link building and brand authority.
Analyzed client goals, budgets, and market segmentation data to arrive at key performance indicators.
Provided guidance and final approval for all content and design collateral such as: Video clips for portal sites, infographics, landing pages, direct mail campaigns and new site builds.
Led site audits and copy overhauls on portal sites totaling thousands of pages.
Introduced content marketing to account managers and executives and received buy-in from SEO department.
Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, AD campaigns, articles.
By rectifying content gaps, rewriting copy, and changing how the information was arranged on their website, our clients saw reduction in bounce rates for certain pages.
Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.
Managed social team of three indirect reports responsible for on-going social optimization, account management and blog placements on external sites.
to 03/2012 Response Mine Interactive – Atlanta,
Where none existed; created content management system and organized SEO division content process into a systematic and well-oiled machine.
Created monthly editorial calendars and implemented process for submitting and receiving content requests and prioritizing such requests.
Vetted and approved outside content vendors to manage large scale content projects of 100-monthly-articles.
Hired freelance writers, approved salaries and workload Improved quality of articles by implementing a review and editing process based on voice, tone, legal and ethical standards and Google best practices.
to 08/2011 AT&T
Managed 35 B2C and B2B accounts for Yellow Pages online division.
Created copy for landers and Search pages.
Managed SEO campaigns, and analyzed data to correct performance issues.
Granter Media - Ecommerce Company experiencing tremendous growth in its extreme-adventure product offering, sought help to write and manage content needs for owned and paid media.
Goal was to increase sales and internet presence, and favorable results in Search Engine Ranking.
Wrote engaging content for all print and digital marketing channel, and organized and edited content on existing websites to enhance user experience.
Rearranged placement of website content and navigation pages based on business goals, user experience and keywords.
Wrote new titles and Meta descriptions for landing pages that appealed to audience needs.
Wrote content for all feeder sites focusing on variation of content on directory pages.
Results Company consistently ranked #1 - 3 for competitive keyword terms, Skydiving, Hot Air Balloon Rides Revamped content on 15 portal sites incorporating marketing best practices; instrumental in helping to achieve $500,000 in sales within six weeks.
Led to the creation of a junior writer role.
I was responsible for hiring and managing new writer Smart Marketing - Ecommerce Hired to oversee content for different channels for one of the top 10 new businesses in Atlanta; an Ecommerce wedding-favor Retailer Created product descriptions for B2B and B2C websites Managed all internal and external written communiques Wrote over 300 unique product descriptions for five websites Oversaw the creation of company's first 100-page print catalog - collaborated closely with customer service, sales and legal to ensure consistency.
Provided guidance for content and wrote magazine cover wrap for company for the Real Simple magazine.
to 01/2007 Freelancer – Atlanta,
Various Online and Print Audiences.
Wrote copy for individuals, small business owners.
Interviewed CEOs and CFOs of companies such as the New Jersey Transit system and Ebony magazine.
Worked with dignitaries such as Governor McGreevy.
Received honorable mention for feature story on the 9/11 tragedies.
MBA: Leadership & Management2012Kennesaw State University-
Leadership & Management
Emphasis in Managerial Methodologies
Process Improvement Achieved revenue objective by implementing cost-cutting measures.
Management Directed marketing team of 7 direct reports. Supervised creation of marketing strategies/plans and ensured operations were within budget constraints.
SEO Strategy Implementation Increased sales by 30% and web traffic to over 8K unique daily visitors, attaining a top 100K Alexa Internet Ranking.
Audit Technology Integration Uncovered $500,000 budget process errors with development of a multiple source analytical auditing tool.
Created Infographics that have significantly increased audience engagement for agency brands
Saved the company more than $[Amount] by effectively negotiating with vendors.