LiveCareer-Resume

associate brand creative lead resume example with 11+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary

Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 12 years of experience to new role dedicated to achieving exceptional results on tight timetables. Highly-motivated to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Skills
  • Deadline-driven
  • Creative team collaboration
  • Marketing campaign management
  • Tactical planning
  • Product Launch
  • Project management expertise
  • Strategic communications
  • Campaign development expertise
  • Media industry best practices
  • Visual product development
  • Brand-building strategies
  • Campaign Management
  • Competitive and Trend Analysis
  • Marketing Techniques
  • Project Management
  • Internet and E-mail Marketing 
  • Retail Marketing
Education and Training
Miami Dade College Miami, FL Expected in 2023 Pending : Digital Media - GPA :
Florida International University Miami, FL Expected in 01/2012 Bachelor of Science : Education - GPA :
  • [Fall, 2011] - Dean's List
  • [Scholarship Name] Recipient
Experience
New American Funding - Associate Brand Creative Lead
Riverside, CA, 01/2019 - Current
  • Partnered with customers and agencies to enrich digital elements, including search, social, display, mobile and retargeting.
  • Reduced maintenance lag time and increased customer satisfaction ratings by initiating service department process improvement to drive client retention and gain market share.
  • Championed new product line launches by developing effective advertising plans, promotional tactics, street marketing events and social media activities.
  • Connected closely with colleagues and collaborated successfully to achieve group goals.
  • Learned clients' messages and values to deliver optimal marketing results.
  • Collected, analyzed and forecasted sales data to target strategies and drive results.
  • Used influencer partnerships and targeted campaigns to boost interest in promotional packages.
  • Conversed with customers to share information about products and services.
  • Shared feedback and ideas with management to improve processes.
  • Created experiences that drove business results and customer brand engagement.
  • Operated point-of-sale system to complete sales transactions.
  • Stayed on top of industry-related topics, trends and tools to impact social growth and engagement.
  • Built relationships and personalized future client development opportunities by collecting customer data.
  • Employed basic selling techniques to engage with customers.
  • Recommended, selected and helped locate merchandise based on guest needs and desires.
  • Promoted positive company image through superior customer service experiences.
  • Introduced sales, promotions and other brand initiatives to gain customer loyalty.
  • Supported efforts to develop and launch new product offerings and enhancements for existing products.
  • Led and contributed to product development brainstorming sessions and ideation.
  • Established timelines for each phase of product development process.
  • Monitored progress and completion to propel department commitment to on-time delivery and quality.
  • Analyzed data and member information to support formulation of product strategy.
  • Spearheaded various product development initiatives, projects and duties.
  • Reviewed designs to determine compliance with industry standards and regulations.
  • Studied and used knowledge of industry-specific production tools, machinery and equipment.
  • Oversaw testing and developed engineering standards for quality and productivity yields.
  • Participated in and supported safety committees, trainings and directives.
  • Observed quality control procedures.
  • Evaluated feasibility of design ideas based on appearance, safety and market characteristics.
Arrow Electronics - Regional Marketing Manager
Golden, CO, 01/2015 - 01/2019
  • Partnered with customers and agencies to enrich digital elements, including search, social, display, mobile and retargeting.
  • Reduced maintenance lag time and increased customer satisfaction ratings by initiating service department process improvement to drive client retention and gain market share.
  • Generated engaging and professional marketing materials using Adobe InDesign and Photoshop.
  • Championed new product line launches by developing effective advertising plans, promotional tactics, street marketing events and social media activities.
  • Established and managed strategic and tactical plans for the South Florida region.
  • Strengthened product branding initiatives by successfully implementing creative marketing strategies to maximize outreach and brand messaging.
  • Coordinated marketing events for showcasing product and service offerings.
  • Marketed products and services at tradeshows and promotional events.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.
  • Evaluated marketing personnel and offered constructive feedback on ways to improve.
  • Collected and analyzed market research data for use in forecasting.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Directed 2-person team managing 3 projects each quarter.
  • Utilized traditional and digital marketing strategies to promote company products, available services.
  • Partnered with customers and agencies to enrich digital elements including search, social, display, mobile and retargeting.
Marriott Vacations Worldwide - Sales and Marketing Manager
Saint George, UT, 01/2013 - 01/2015
  • Contributed expertise to build successful marketing strategies, including direct, partner and social media approaches.
  • Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
  • Integrated communications campaigns to create awareness, develop pipeline and bring in new customers.
  • Defined marketing collateral and program strategies by working closely with product management teams.
  • Resolved customer complaints regarding sales and service.
  • Coached, developed and motivated team to achieve revenue goals.
  • Directed and coordinated products, services and sales activities.
  • Conducted market research and reported on competitors.
  • Created product promotion plans and marketing initiatives to increase brand awareness.
  • Supported sales activities through promotional material and market research.
  • Managed social media advertising to attract potential customers and build solid networking and community around company's brand.
  • Executed strategic marketing plans to drive growth and retention and overall revenue for business.
  • Developed campaign and brand messaging strategies for social and paid media.
  • Supported marketing team in developing promotional strategies and targeted campaigns.
  • Increased revenue by designing and enacting marketing strategies within budget parameters, as well as studying key consumer and market data.
  • Measured campaign effectiveness using survey data to gain insights about customers.
  • Presented findings to management and executive leadership and fielded questions to help refine strategies.
  • Leveraged marketing data to forecast marketing campaign success and sales trends.
  • Collected and reported on customer demographics, preferences and buying habits to help marketing teams target strategies.
  • Created proposals for service and product strategies based on marketing data.
  • Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
  • Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
  • Collaborated with marketing professionals to coordinate brand awareness and marketing efforts.
Toofaced Cosmetics - Sales and Marketing Specialist
City, STATE, 01/2012 - 01/2013
  • Analyzed competitors' marketing campaigns for insights to gain attention and sales for clients.
  • Managed sample product distribution and customer incentive programs to increase sales.
  • Performed regular research on target audience's wants, needs and purchasing patterns.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Listened to customer needs to identify and recommend best products and services.
  • Produced sales documents, finalized deals and filed records.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.
  • Reduced process lags by training employees on best practices and protocols.
  • Developed positive relationships with new and existing customers, leading to increased sales opportunities.
  • Assisted salesforce with customer leads and follow up to build constant contact.
  • Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
  • Recruited, hired and trained new hires to optimize profitability.
  • Recognized security risks to properly handle situations.
Languages
Spanish :
Native/ Bilingual
Negotiated :
English :
Native/ Bilingual
Negotiated :

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Resume Overview

School Attended

  • Miami Dade College
  • Florida International University

Job Titles Held:

  • Associate Brand Creative Lead
  • Regional Marketing Manager
  • Sales and Marketing Manager
  • Sales and Marketing Specialist

Degrees

  • Pending
  • Bachelor of Science

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