Analytical Lead, 08/2010 － CurrentGoogle Inc － San Francisco, CA
Responsible for managing annual revenue of $50M and providing quarterly business analysis to senior management Analyzed business models and determined growth opportunities for over 150 accounts within the Education Vertical Utilized various internal tools to monitor clients' online marketing performance and develop long term strategic solutions Identified opportunity for advertisers to capitalize on query growth in the Education industry based on seasonal query trends Developed relationships with C-level contacts resulting in a 30% yearly growth rate in AdWords investment Established an effective marketing strategy, in conjunction with the US Hispanic Marketing Team, to enable advertisers to reach US Hispanics through online marketing; thus, increasing Google's overall market share within the US Hispanic Market.
Communications Specialist, 07/2010Georgia School Boards Association
Developed new GSBA Web site based on user experience research.
Researched content and wrote articles for the GSBA monthly newsletter and magazine.
Planned the annual 'National School Board Association Conference' by scheduling speakers, organizing actives for out-of-town guests, booking proper facilities, and generating topics for the 'School Board Communicators' meeting.
Athens Banner-Herald Spring.
Managed the social media (Twitter, Facebook accounts) for ten Online Athens clients.
Researched and identified potential clients who lacked a social media presence in Athens, Ga.
Pitched new clients by visiting small businesses to sell our social media management product.
Corporate Communication Intern, 07/2009Solvay Pharmaceuticals, Inc
Wrote feature articles and coordinated production of internal magazine read by over 1,100 employees Developed internal communication strategy to communicate winners of corporate scholarship program Managed company's Intranet and created Web content Conducted research on social media usage in the pharmaceutical industry and provided recommendations Analyzed impact of company's sponsorship of 2009 BIO Conference that drew over 14,000 participants.
May 2010The University of Georgia Grady College FranklinBachelor of ArtsJournalism, Public Relations Spanish and History