Seasoned marketer with expertise across channels and deep expertise within the affiliate channel.
Advertiser Account Manager, 04/2014 － CurrentCJ Affliate by Conversant － New York, NY
Responsible for affiliate program strategy development and account management for key retail clients Advertisers include Gilt, Gilt City, Amazon's MyHabit and other large Internet Retailer 500 companies
Team member of CJ Luxury
Group Provide holistic overview of our retail clients' businesses using industry resources and market data Share recommendations on how CJ can fill the needs of and capitalize on opportunities for each retailer (Brooks Brothers, Ann Taylor, Ann Taylor Loft)
Team lead across multiple key accounts with two Associate Account Managers and three Account Representatives
Collaborative contributor in cross-functional teams including business development, product, tech, marketing and sale
Partner with product development to introduce new products to advertisers
Provide Sales with data and trend information for use in pitches to potential new retail clients
Spearhead international growth strategy for advertisers in local markets
Partner with CJ international publisher development team to find and grow publishers in international markets
Work with CJ Senior International Director to ensure key clients are getting robust reporting and analysis, solid recommendations, and that they are supported by CJ to reach their international revenue goals
Primary analytics lead for each affiliate account
Provide analysis and recommendations to clients to grow their respective businesses
Leverage retail benchmarks and advertiser-specific competitive reporting to find opportunities to grow each business
Work closely with CJ BI on report set-up and QA.
Marketing Manager, 01/2012 － 02/2014Time inc － New York, NY
Spearheaded affiliate publisher program within the Style & Entertainment Group for content sites including InStyle.com and People.com/PeopleStyleWatch.com Team utilized a test-and-learn, data-driven approach to develop strategy for the direct response shopping program Partnership lead with top performing retailers within the fashion and beauty vertical Increased number of fashion and beauty brands to the program Big wins include Club Monaco, Ralph Lauren, Rugby, Forever21, Shop Ruche, C.
Wonder, Warby Parker, Henri Bendel, Alice + Olivia and Laura Mercier Communicated key trends and KPIs to InStyle & PeopleStyleWatch digital editorial teams in order to help them better understand what consumers were responding to in terms of engagement and conversion Developed insights to arm Ad Sales teams in their pitches to current and potential clients Partnered with People and InStyle sales reps on sales calls and in-person meetings Successful, long term partnerships included ASOS, Net-A-Porter and Sephora Collaborated with Associate Publisher of InStyle and Director of Business Development on a large scale partnership pitch to Amazon.com/Fashion Supported Business Development Director in data analysis and syndication modeling of retail ecommerce partners.
Role encompassed responsibilities including strategy development across marketing channels, ownership of a $10M P/L and execution of programs with support of Associate Manager Developed promotional strategy across media partner base Experience with paid search, comparison shopping engines, display, affiliates and email Negotiated CPA, CPC, CPM and CPL business models Full P&L responsibility, consistently given praise for excellent program performance metrics and forecasts Top line revenue increase across programs of 48% Monthly costs and revenue always within 1 percentage point of forecast Business development focusing on the company's value proposition in the footwear vertical and highlighting strong KPIs compared to competitors like Zappos, Shoes.com, Endless, etc.
Managed to KPIs including Return on Ad Spend (ROAS), Gross Margin Return on Ad Spend (GMOAS) and Lifetime Value (LTV) Responsible for keeping abreast of developments in the advertising technology marketplace and providing analysis and recommendations on partnerships with Media Math, Turn, x+1, Chango, Simpli.fi, etc.
Evaluated various attribution models and companies used for media mix modeling and media optimization including ClearSaleing, Adometry, TagMan, and iProspect's internal system Managed feed-based acquisition campaigns through Channel Intelligence (acquired by Google) and Mercent Managed one direct report.
Media Planner, 11/2006 － 04/2009JWT － Atlanta, GA
Agency of Record for global and national brand marketers within the technology vertical Responsibilities included media strategy development and executing integrated campaigns that encompassed national network & cable television, print media, digital display, video, paid search and social media Managed scheduling, budgets, campaign optimization, performance reporting, and end-to-end execution of campaigns Notable programs include: CNN Election Center Sponsorship including homepage takeover, video, and sponsored poll Forbes.com exclusive sponsor of "Secrets of the Self Made" Sweepstakes CBSSports.com and YouTube CBS Channel video sponsorship Federated Media social media campaign Vibrant Media's keyword targeted, user-initiated contextual video ads Kept client abreast of changes in the media landscape Presented new opportunities like Google TV and new Google Display Network targeting capabilities Evaluated AOL's "Platform A" with Tacoda/Ad.com as well as the Yahoo/Platform A partnership Managed one direct report.
Miami University The Richard T. Farmer School of Business － Oxford, OHBachelor of ScienceBusinessBusiness
Miami Business Enterprises, Phi Mu Sorority
Account management, Ad Sales, Agency, Budgets, Business Development, Competitive analysis, Content, Conversion Optimization, Data Analysis, Ecommerce, Editorial, Email, Fashion, Team Leader, Print Media, Product Development, Retail, Sales, Strategy Development, TV, Trend, Vdeo