Experienced digital media professional with over five years experience in online advertising. Offers an extensive background in all aspects of display and mobile advertising as well as online marketing, easily moving from vision and strategy to hands-on implementation.
Social Media Expert
Ad Operations SpecialistAug 2011 - Current Adtegrity, Inc38 Commerce Ave SW Ste 200 Grand Rapids, MI 49503
Part of a team of specialists responsible for deploying all campaigns both national and international company-wide.
Provide campaign support for Account Managers and Sales
Campaign setup, creative uploads and modifications
Optimization based on strategy from Account Managers/Sales
Preserve brand integrity by monitoring the consistency and quality of marketing content
Define and track campaign effectiveness and adjusted strategies accordingly
Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
Customer Service Representative InternJun 2010 - Oct 2010 Bruce Hungerford State Farm Agency5252 Clyde Park Ave SW Wyoming, MI 49509
Handled incoming calls from policyholders, responding to inquiries, resolving problems and correcting policy errors. Provided quotes and executed online policy changes for auto, home and excess liability. Used consultative selling techniques to provide leads for telesales personnel.
Politely assisted customers in person and via telephone
Developed reputation as an effective service provider with high levels of accuracy and customer satisfaction
Investigated and resolved customer inquiries and complaints in a timely and empathetic manner
Handled daily heavy flow of paperwork and cooperated with the accounting department on invoicing problems
Managed wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently
Processed applications, endorsements, renewals, and rewrites, cancellations, in and out mail, payments, and various other administrative supports.
BBA: Marketing2011 Davenport UniversityGrand Rapids, MI
Member of the women's basketball team and scholarship recipient
Successfully made it to the NAIA Sweet Sixteen at Nationals in 2008
Relevant courses: Marketing, Advertising, Marketing Research, Product Research, Marketing Communications, Sports Marketing, International Business, Public Relations