Account Manager Resume Example
Marketing and Sales Manager effective at delivering high-quality content for digital, traditional, experiential, and social marketing. Experienced leader with entrepreneurial and agency experience who produces results individually, and also thrives as part of a results-focused team.
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Rakuten – Seattle , WA
A full-service brand experience agency, specializing in event and experiential marketing. Named a top 100 agency by Event Marketer.
- Act as lead Client Services Account and Project Manager for Google, Hilton, and GitHub brands .
- Developed and implemented sponsorship program for Hilton Leadership Summit. Program generated $350,000+ in sponsorship revenue, and exceeded previous campaign sales by 20%.
- Managed Google's 2018 ExecConnect sales events by acting as the lead client point of contact, managing program budget, and developing event run of show. Program was retained for two additional events in 2018.
- Directed and lead teams of account coordinators and executives from all agency departments including creative, client services, production, and digital.
Cambria – Omaha , NE
65 person agency, focused on experiential, youth and millennial marketing. Named a top 20 agency by Sports Business Daily, and a top 100 agency by Event Marketer.
- Managed experiential and sports marketing activations for Pepsi brands.
- Planned and executed 2015 Starbucks "Frappe and Double Shot Tour" promoting new cold product flavors. Tour spanned 5 months, activated at over 100 events, and distributed over 300,000 product samples. Program was retained for 2016 and 2017.
- Developed Cheetos "Kicking up the Heat" experiential sports campaign. Managed budget of $500,000 and created over 100,000 impressions activating at over 60 events, and included a traveling freestyle soccer team.
- Lead AMP Energy's sponsorship of 2016 NHL All Star Game Fan Fare creating 24,000 impressions and distributing over 10,000 product samples.
- Directed Brand Ambassador programs and sampling initiatives, by leading 90 part time / full time ambassadors. Managed hiring, training, scheduling for this group.
Citizens Financial Group, Inc. – Chelsea , MA
20 person start-up team aimed at developing high end food and wine events for the millennial demographic.
- Lead sponsorship acquisition sales campaign to raise capital and ensure funding.
- Developed and cultivated relationships to obtain Food Bank partnerships in 12 major metros.
- Prospected sales leads through creating and managing group sales programs.
- Served as point of contact for all consumer and sponsor inquiries.
- Managed sponsorship team that acquired events title sponsor.
Bigbear.Ai – Mclean , VA
Entrepreneurial experience with $530k annual revenue, Yogurt Franchise start-up.
- Opened and operated Orange Leaf Frozen Yogurt Franchise.
- Developed business plan while raising necessary capital and obtaining investors.
- Lead construction phase through selecting distributors, ordering materials, and managing strategic lead times.
- Drove social media, digital marketing, and all sales initiatives, creating $530,000 in 1st year sales. Performed all interviewing, hiring, training, and scheduling of 55 employees.
Vermont Lake Monsters – City , STATE
- Constructed marketing strategies with demographic research and analysis for Minor League baseball team.
- Performed ticket and promotional sales calls to potential sponsors, and partners.
- Planned and directed "Great Outdoors" theme night.
Clarkson University - City, State
Overall GPA 3.6/4.0.
Recipient of 4+1 Fellowship Scholarship
Social Club, Vice President
St. Lawrence University - City, State
Overall GPA 3.2/4.0
Study Abroad Denmark, Fall 2009
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Resume Overview
School Attended
- Clarkson University
- St. Lawrence University
Job Titles Held:
- Account Manager
- Experiential Marketing Manager
- Communications Director
- Owner/ General Manager
- Marketing and Sales Intern
Degrees
- MBA : New Venture & Innovation , May 2012
Bachelor of Arts : Psychology; Minor: Economics , May 2011
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