Account Manager Resume Example

65 person agency, focused on experiential, youth and millennial marketing. Named a top 20 agency by Sports Business Daily, and a top 100 agency by Event Marketer.

• Managed experiential and sports marketing activations for Pepsi brands.
• Planned and executed 2015 Starbucks "Frappe and Double Shot Tour" promoting new cold product flavors. Tour spanned 5 months, activated at over 100 events, and distributed over 300,000 product samples. Program was retained for 2016 and 2017.
  
• Developed Cheetos "Kicking up the Heat" experiential sports campaign. Managed budget of $500,000 and created over 100,000 impressions activating at over 60 events, and included a traveling freestyle soccer team.
  
• Lead AMP Energy's sponsorship of 2016 NHL All Star Game Fan Fare creating 24,000 impressions and distributing over 10,000 product samples.
  
• Directed Brand Ambassador programs and sampling initiatives, by leading 90 part time / full time ambassadors. Managed hiring, training, scheduling for this group.
  

20 person start-up team aimed at developing high end food and wine events for the millennial demographic.

• Lead sponsorship acquisition sales campaign to raise capital and ensure funding.
• Developed and cultivated relationships to obtain Food Bank partnerships in 12 major metros.
• Prospected sales leads through creating and managing group sales programs.
• Served as point of contact for all consumer and sponsor inquiries.
• Managed sponsorship team that acquired events title sponsor.

Entrepreneurial experience with $530k annual revenue, Yogurt Franchise start-up.

• Opened and operated Orange Leaf Frozen Yogurt Franchise.
• Developed business plan while raising necessary capital and obtaining investors.
• Lead construction phase through selecting distributors, ordering materials, and managing strategic lead times.
• Drove social media, digital marketing, and all sales initiatives, creating $530,000 in 1st year sales. Performed all interviewing, hiring, training, and scheduling of 55 employees.

• Constructed marketing strategies with demographic research and analysis for Minor League baseball team.
• Performed ticket and promotional sales calls to potential sponsors, and partners.
• Planned and directed "Great Outdoors" theme night.