Assist with annual public relations strategy by planning out timeline, events, editorial and feature goals as well as work alongside sales, creative and design teams to ensure all initiatives are aligned Produce ad campaigns, lookbooks and social media content through managing logistics, assisting with creative direction and overseeing a supporting team of 5-10 employees Oversee creative, execution and logistics for collections, public appearances and press previews such as the Bradley Theodore and Jeremy Scott initiatives Pitch feature level stories on product collections and Alexis himself to regional, online, national and international media; amassed multiple features in regional and online outlets Spearhead blogger relations initiative through product placement and social media relations; garnered regional blog placements to increase visibility for local Alexis Bittar boutiques Manage all product loaning for publications, events, advertisements, stylists, among others Regulate the Public Relations Internship Program by sourcing all candidates as well as overseeing responsibilities Partake in public relations, sales, social media and marketing strategy brainstorming as well as help to execute plans for various retail and brick-and-mortar store initiatives in an effort to drive consumers to regional wholesale and regional Alexis Bittar boutiques Garnered product and feature placements in outlets such as VOGUE, Harper's Bazaar, Chicago Tribune, W Magazine, VOGUE UK, Flaunt, LOVE, Forbes.com, among others.
08/2013 to 03/2015
Account ManagerHL Group
Spearheaded pitching as well as executed and developed strategies for AERIN, Alexandre Reza, Cindy Chao, Chopard, Faberge, Seaman Schepps, Miriam Haskell, RAYMOND WEIL and Liberty United Coordinated Couture previews and press previews for Cindy Chao, Alexandre Reza and Miriam Haskell, respectively, by inviting appropriate press, walking editors through the newest collections, following up with assets and compiling recaps Managed national, international, regional and online editorial coverage for clients and events such as the Alexandre Reza Exhibition at Sotheby's, The Faberge Big Egg Hunt and Reza's Exhibition at Biennale des Antiquaieres in Paris through pitching, coordinating interviews and distributing assets Produced photo shoots and video shoots for the Cindy Chao and Sarah Jessica Parker Ballerina Butterfly Collaboration by arranging the photographer, wardrobe, set location as well as spearhead all press outreach surrounding the collaboration and the sale of the Butterfly at Sotheby's Hong Kong, of which has been featured in ForbesLife.com and The Wall Street Journal, Dreams Magazine Managed an Account Coordinator and Freelancer to ensure they accurately build lists, clip, conduct administrative tasks and appropriately handle editor/client correspondences Acquired placements in publications such as The International New York Times, Departures, Vogue Latin America, WSJ Magazine, Vogue, Vogue.com, W Magazine, Robb Report, among others.
08/2012 to 08/2013
Assistant Account Executive
Assisted with media placements, pitching, research and events for MoMA, Tishman Speyer, Tribeca Enterprises, Far Hills Race Meeting, NY1, and Jazz & Colors Managed media for events as well as red carpets including NY1's 20th Anniversary, the 92nd Far Hills Race Meeting and the Tribeca Film Institute Skyfall Gala Pitched media to cover stories, attend and cover events such as the Jazz & Colors event, Far Hills Race Meeting and the MoMA Jazz Interlude Gala honoring Spike Lee Managed pre and post event media coverage by monitoring placements, clipping stories and creating post-event recaps and memos to send to the client Spearheaded and managed media monitoring for all clients.
01/2012 to 06/2012
Assistant Account ExecutiveMargie Korshak, Inc － Chicago
Partook in fashion, restaurant and non-for-profit industries by working with clients such as Discovery Clothing, Break4Health, Vivo Restaurant, FOODease, Mity Nice and Lynn Sage Cancer Foundation.
Spearheaded the Intern Program for Margie Korshak by creating an entire internship program.
Pitched local fashion, restaurant, lifestyle and health stories to television, radio, print and online media for the launch of different products and events.
Assisted in creating new business proposals and social media strategies for existing/potential clients.
Bachelor of Arts: Public Relations and AdvertisingDePaul UniversityGPA: GPA: 3.8/4.0 Magna Cum LaudePublic Relations and Advertising GPA: 3.8/4.0 Magna Cum Laude