Edit this cover letterSalesperson Cover Letter Examples
Looking for salesperson cover letter examples? You've reached the right place. Take advantage of our professional cover letter templates and writing guide to ace your job search.
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TABLE OF CONTENTS
Free Salesperson Cover Letter Example
This cover letter template includes clear instructions on what to include in each section. Download it for free and personalize it by filling in the blanks with your details.
Your name
[City, State ZIP Code]
[Your Email Address]
[Your Phone Number]
[Today’s Date]
[Hiring Manager’s Name]
[Company Name]
[OPTIONAL: Department Name]
[Company Address]
[City, State ZIP Code]
Dear [Mr./Ms. Hiring Manager or Recruiter last name],
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.
The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.
Closing statement: Thank the employer/recruiter for their time.
Sincerely,
— Your Full Name
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How to Write a Salesperson Cover Letter
The easiest way to write a cover letter is to take it section by section. Every professional cover letter should include the sections highlighted in the cover letter sample.
In the following writing guide, you'll find more details on how to tailor your letter to your target salesperson role.
STEP 1
Format your cover letter’s header correctly
A letter of application is a formal business letter. It should convey professionalism and have an appropriately formatted cover letter header with essential information about the employer and you.
Strong cover letter header example:
May 09, 2025
Mr. Daniel Harris
Sales Manager
Innovative Tech Solutions
1234 Innovation Drive
St. Louis, MO 63102
Dear Mr. Harris,
Weak cover letter header example:
Date: 13/02/2024
To whome it may consern,
1234 Wrong Street
Sales Valley, QX 56789
Dear Mr. Jonhathon Smithh
Janet Appel
Big Tech Marketing, Inc.
999 Misaddressed Rd
Marketing City, ZX 12345
PRO TIP
A big cover letter red flag is to greet the letter's recipient with a generic “To Whom It May Concern.“ Instead, personalize the greeting by stating your recipient's name or address a cover letter without a name professionally with “Dear Hiring Manager.“
STEP 2
Introduce yourself in the opening paragraph
The first paragraph of your cover letter should serve as an introduction to recruiters and explicitly state your interest in the position. Make a memorable impression by describing yourself with key skills or unique achievements that show you're the perfect candidate for the salesperson role.
Strong opening paragraph example:
As a sales manager with 5 years of experience in retail and B2B sales, I am eager to apply for the salesperson position at Blue Sky Innovations. My proficiency in customer relationship management has been honed by consistently surpassing sales targets, notably by achieving a 30% sales increase within a year through strategic market analysis and client engagement initiatives.
Weak opening paragraph example:
Hello, I'm excited about the salesperson role at Ace Retail Group. I've dabbled in sales and have gained various skills which are useful. I believe I can bring some creative approaches.
PRO TIP
If you know someone who works at the company and is willing to vouch for you, mention this in the first paragraph. Find examples of properly addressing this subject in our article for referral cover letter opening paragraphs.
STEP 3
Share relevant achievements in the body paragraph
Use your salesperson cover letter's body paragraph to differentiate yourself from other job seekers by expanding on a specific achievement, providing insight into your career goals, or sharing a little bit about your work ethic and values.
Strong body paragraph example:
With extensive experience as a salesperson, I achieved a 35% increase in annual sales through strategic networking and relationship building. My ability to identify client needs and provide tailored solutions led to a 20% spike in customer retention last year. Overcoming market challenges, I utilized my negotiation skills to secure key contracts, significantly expanding our market share. I am eager to bring my passion for sales and proven expertise in negotiation and customer relations to your company.
Weak body paragraph example:
I am interested in the salesperson role, as I need employment and this seems like a task I can handle. Although I lack extensive sales experience, I am willing to learn. I have not consistently hit sales targets, but I'm eager to try. I hope to succeed in this position despite challenges.
STEP 4
Finish by encouraging next steps
The closing paragraph will be the final section of your salesperson cover letter. Use this section to share any final skills or qualifications you possess and state your interest in a future interview. Go for confident tone and proper sign-off before signing your name.
Strong closing paragraph:
My proven track record in driving sales growth and building strong client relationships makes me an ideal fit for the Sales Associate role at Dynamic Retail Solutions. I am eager to bring my skills to your esteemed team and contribute to achieving your business goals. I look forward to the opportunity for an interview to discuss how I can add value. Thank you for considering my application.
Sincerely,
Michael Lawson
Weak closing paragraph:
I think I could be a decent salesperson at your company, although I might need to learn some new things. I'm really hoping you'd consider giving me a chance and maybe we can talk more if you see potential. Appreciate your time and looking forward to possibly hearing from you.
Best regards,
Samuel Clayton
After completing this step-by-step guide, you'll be able to write a compelling cover letter for any salesperson role. However, don't waste your time with word processors like Word or Google Docs; take advantage of the pre-formatted cover letter templates and content suggestions our Cover Letter Builder offers. You'll be able to create a custom cover letter in minutes!
Top Skills to Include in Cover Letter Examples for Salesperson
You should include a few relevant skills in your salesperson cover letter to ensure you meet all the job requirements. These are some of the most relevant skills for a salesperson; ensure you mix soft skills and hard skills that prove you're technically savvy and an excellent fit for the team.
- Prospecting
- Negotiation
- Lead Qualification
- CRM Software Proficiency
- Closing Techniques
- Product Knowledge
- Client Engagement
- Active Listening
- Objection Handling
- Networking
- Emotional Intelligence
- Market Analysis
Using our Cover Letter Builder gives you access to skills and content suggestions tailored to your target role. Simply type in your desired job title and writing style, and the Builder will write you a custom cover letter in virtually no time!
Similar Salesperson Cover Letter Examples
Browsing other jobs? Here are more cover letter examples for jobs similar to salesperson.
- Sales Associate
- Account Manager
- Sales Executive
- Sales Assistant
- Sales Manager
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