Experienced Marketing and Sales professional with strong leadership and relationship-building skills.
Skills
Self-motivated
Staff development
Strong verbal communication
Client assessment and analysis
Microsoft Excel
Microsoft Power Point
Microsoft Word
Microsoft Outlook
Work History
03/2018 to Current
Zone ManagerEastern Michigan University – Ypsilanti, MI,
Lead a sales team of 10 professionals, and agency partners providing strategy and leadership to ensure achievement of sales goals and market share growth.
Increased market share of core product lines by 1% in a down market
Lead tier 2 marketing strategy, implementing the national Chevrolet brand strategy at the retail level
Implement the business development strategy for dealer network of 62 Chevrolet dealerships
Plan and execute strategies to expand the customer base in the sales area.
Advise national and regional leadership on market dynamics making recommendations on required support needed to achieve sales and share goals
11/2014 to 02/2017
Zone ManagerEastern Michigan University – Ypsilanti, MI,
Responsible for the development and performance of all sales, marketing and advertising activities in Michigan & Ohio.
Lead a sales team of 10 professionals, providing strategy and leadership to ensure achievement of sales goals and market share growth.
Plan and execute strategies to expand the customer base in the sales area.
Oversee the strategy for dealer network of 75 Chevrolet dealerships resulting in YOY sales growth of 10%, Increased Chevrolet market share in Michigan by 1% in 2015
Lead dealership marketing associations implementing the national Chevrolet strategy at the retail level
04/2011 to 11/2014
Marketing ManagerAdorama – Salt Lake City, UT,
Responsible for strategy and implementation of all marketing for the highest sales volume vehicle at General Motors.
Developed go-to-market plan and key messaging for 2014 Silverado launch.
Silverado represents 30% of sales, and 70% of revenue for Chevrolet in North America.
Managed cross functional team responsible for the launch of the 2014 Silverado which includes Advertising, Training, Distribution, and Promotion
Lead the marketing team's sell down effort of past model Silverado resulting in 18% sales growth year over year.
Responsible for segment and market insights advising leadership on key decision making related to production, incentives, advertising, product and pricing.
03/2010 to 03/2011
District Sales ManagerDent Wizard International – Joliet, IL,
Developed yearly business plans with retail dealerships to drive success through setting clear objectives based on market and segment data.
Performed monthly quantitative analysis of sales data to determine market area growth opportunities
Lead meetings with local advertising agencies and retail dealerships to drive effective marketing strategy.
Facilitated training of product and key processes for each retail dealership
Penalty of Leadership Award, September 2010.
12/2002 to 06/2010
Fixed Operations ManagerMercedes Benz – Hibbing, MN,
Managed second largest metropolitan market in the western region, with 29 accounts and $60 million of annual revenue responsibility.
Consistently achieved 100 percent of sales objectives in key product categories in a declining market.
Headed a collaboration effort between a large retail dealership and a large wholesale operation to increase sales revenue in a declining market
Developed yearly business plans with retail dealerships to drive success through setting clear objectives based on market and segment data.
Performed monthly quantitative analysis of sales data to determine market area growth opportunities.
Skills
Leadership, Business Acumen, Advertising, Business Plans, Coach, Decision Making, Marketing Strategy, Relationship Builder, Data Analytics, Presentation Skills, Problem Solving, Process Driven, Dealing with Ambiguity
Education
Expected in 2007
Masters of Business Administration: Marketing Management University of Phoenix - , GPA:
Graduated with 3.8 GPA
Expected in 1999
Bachelors of Business Administration: Marketing Western Michigan University - Kalamazoo, MI GPA:
Majored in Marketing
Member of Sigma Phi Omega, Professional Fraternity
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