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Zone Manager Resume Example

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ZONE MANAGER
Kyle Koop
Professional Summary

Experienced Marketing and Sales  professional with strong leadership and relationship-building skills.

Skills

Microsoft Office Suite; Excel, Power Point, Word, Outlook
  • Self-motivated
  • Staff development
  • Strong verbal communication
  • Client assessment and analysis
  • Microsoft Excel
  • Microsoft Power Point
  • Microsoft Word
  • Microsoft Outlook
Work History
Zone Manager, 03/2018 to Current
 General Motors - Chevrolet Division – Atlanta, GA
  • Lead a sales team of 10 professionals, and agency partners providing strategy and leadership to ensure achievement of sales goals and market share growth.
  • Increased market share of core product lines by 1% in a down market
  • Lead tier 2 marketing strategy, implementing the national Chevrolet brand strategy at the retail level
  • Implement the business development strategy for dealer network of 62 Chevrolet dealerships
  • Plan and execute strategies to expand the customer base in the sales area.
  • Advise national and regional leadership on market dynamics making recommendations on required support needed to achieve sales and share goals
Zone Manager, 11/2014 to 02/2017
 General Motors - Chevrolet Division – Grand Rapids, MI
  • Responsible for the development and performance of all sales, marketing and advertising activities in Michigan & Ohio.
  • Lead a sales team of 10 professionals, providing strategy and leadership to ensure achievement of sales goals and market share growth.
  • Plan and execute strategies to expand the customer base in the sales area.
  • Oversee the strategy for dealer network of 75 Chevrolet dealerships resulting in YOY sales growth of 10%, Increased Chevrolet market share in Michigan by 1% in 2015 
  • Lead dealership marketing associations implementing the national Chevrolet strategy at the retail level 
Zone Manager, 03/2018 to Current
 General Motors - Chevrolet Division – Atlanta, GA
  • Increased market share of core product lines by 1% in a down market
  • Lead tier 2 marketing strategy, implementing the national Chevrolet brand strategy at the retail level
  • Lead a sales team of 10 professionals, and agency partners providing strategy and leadership to ensure achievement of sales goals and market share growth.
  • Implement the business development strategy for dealer network of 62 Chevrolet dealerships
  • Plan and execute strategies to expand the customer base in the sales area.
  • Advise national and regional leadership on market dynamics making recommendations on required support needed to achieve sales and share goals
Zone Manager, 11/2014 to 02/2017
 General Motors - Chevrolet Division – Grand Rapids, MI
  • Responsible for the development and performance of all sales, marketing and advertising activities in Michigan & Ohio.
  • Lead a sales team of 10 professionals, providing strategy and leadership to ensure achievement of sales goals and market share growth.
  • Plan and execute strategies to expand the customer base in the sales area.
  • Oversee the strategy for dealer network of 75 Chevrolet dealerships resulting in YOY sales growth of 10%, Increased Chevrolet market share in Michigan by 1% in 2015 
  • Lead dealership marketing associations implementing the national Chevrolet strategy at the retail level 
Marketing Manager, 04/2011 to 11/2014
 General Motors – Detroit, MI
  • Responsible for strategy and implementation of all marketing for the highest sales volume vehicle at General Motors.
  • Developed go-to-market plan and key messaging for 2014 Silverado launch. 
  • Silverado represents 30% of sales, and 70% of revenue for Chevrolet in North America.
  • Managed cross functional team responsible for the launch of the 2014 Silverado which includes Advertising, Training, Distribution, and Promotion 
  • Lead the marketing team's sell down effort of past model Silverado resulting in 18% sales growth year over year.
  • Responsible for segment and market insights advising leadership on key decision making related to production, incentives, advertising, product and pricing.
District Sales Manager, 03/2010 to 03/2011
 General Motors - Cadillac Division – San Francisco, CA
  • Developed yearly business plans with retail dealerships to drive success through setting clear objectives based on market and segment data.
  • Performed monthly quantitative analysis of sales data to determine market area growth opportunities 
  • Lead meetings with local advertising agencies and retail dealerships to drive effective marketing strategy.
  • Facilitated training of product and key processes for each retail dealership
  • Penalty of Leadership Award, September 2010.
District Sales Manager, 06/2010 to 05/2011
 Metropolitan Markets – San Francisco, CA
  • Developed yearly business plans with retail dealerships to drive success through setting clear objectives based on market and segment data.
  • Facilitated training of product and key processes for each retail dealership Performed monthly quantitative analysis of sales data to determine market area growth opportunities Lead meetings with local advertising agencies and retail dealerships to drive effective marketing strategy.
  • Penalty of Leadership Award, September 2010.
Marketing Manager, 04/2011 to 11/2014
 General Motors – Detroit, MI
  • Responsible for strategy and implementation of all marketing for the highest sales volume vehicle at General Motors.
  • Developed go-to-market plan and key messaging for 2014 Silverado launch. 
  • Silverado represents 30% of sales, and 70% of revenue for Chevrolet in North America.
  • Managed cross functional team responsible for the launch of the 2014 Silverado which includes Advertising, Training, Distribution, and Promotion 
  • Lead the marketing team's sell down effort of past model Silverado resulting in 18% sales growth year over year.
  • Responsible for segment and market insights advising leadership on key decision making related to production, incentives, advertising, product and pricing.
Fixed Operations Manager, 12/2002 to 06/2010
 Metropolitan Markets – San Francisco, CA
  • Managed second largest metropolitan market in the western region, with 29 accounts and $60 million of annual revenue responsibility.
  • Consistently achieved 100 percent of sales objectives in key product categories in a declining market.
  • Headed a collaboration effort between a large retail dealership and a large wholesale operation to increase sales revenue in a declining market Developed yearly business plans with retail dealerships to drive success through setting clear objectives based on market and segment data.
  • Performed monthly quantitative analysis of sales data to determine market area growth opportunities.
Fixed Operations Manager, 12/2002 to 06/2010
 General Motors – Sacramento, CA
  • Managed second largest metropolitan market in the western region, with 29 accounts and $60 million of annual revenue responsibility.
  • Consistently achieved 100 percent of sales objectives in key product categories in a declining market.
  • Headed a collaboration effort between a large retail dealership and a large wholesale operation to increase sales revenue in a declining market 
  • Developed yearly business plans with retail dealerships to drive success through setting clear objectives based on market and segment data.
  • Performed monthly quantitative analysis of sales data to determine market area growth opportunities.
Skills

Leadership, Business Acumen, Advertising, Business Plans, Coach, Decision Making, Marketing Strategy, Relationship Builder, Data Analytics, Presentation Skills, Problem Solving, Process Driven, Dealing with Ambiguity

Education
Masters of Business Administration: Marketing Management, 2007
 University of Phoenix -
Marketing Management GPA: 3.8
Masters of Business Administration: Marketing Management, 2007
 University of Phoenix -
  • Graduated with 3.8 GPA
Bachelors of Business Administration: Marketing, 1999
 Western Michigan University - Kalamazoo, MI
  • Majored in Marketing
  • Member of Sigma Phi Omega, Professional Fraternity
Bachelors of Business Administration: Marketing, 1999
 Western Michigan University - Kalamazoo, MI
 Marketing
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Resume Overview

Companies Worked For:

  • General Motors - Chevrolet Division
  • General Motors
  • General Motors - Cadillac Division
  • Metropolitan Markets

School Attended

  • University of Phoenix
  • Western Michigan University

Job Titles Held:

  • Zone Manager
  • Marketing Manager
  • District Sales Manager
  • Fixed Operations Manager

Degrees

  • Masters of Business Administration : Marketing Management , 2007
    Masters of Business Administration : Marketing Management , 2007
    Bachelors of Business Administration : Marketing , 1999
    Bachelors of Business Administration : Marketing , 1999

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