Us Product Marketing Manager resume example

Direct P&L responsibility for the Tablet Tools (Keyboard Cases and Stylus) and Traditional Input (Mice, Keyboards, Trackballs and Presenter) business globally Responsible for $75Million of the Global revenue, 1/3 of the company's revenue Managed product Global P&L to obtain revenue and margin targets.

• Managed product roadmap, category strategies, positioning, messaging, market share targets and launch strategies.
• Managed day-to-day activities of high-profiled product categories and responsibilities include go-to-market strategy planning, marketing collateral development, press release briefs, tradeshow planning, packaging development, in-store marketing projects, sales training and key customer engagements.
• Developed product strategy thru data analysis, competitive product evaluation and partnership with development teams and supplier Led Global strategy, marketing and communication of iPad Air, iPad 3 and 4 and iPad mini product launches to ensure all regions where ready at device launch Gain additional product placement at Wal-Mart and Office Depot and doubled Amazon business.

Direct P&L responsibility for the Smartphone/Tablet accessories business in the US

• Increased Smartphone and Tablet accessories business by 200%
• Develop strategies for launch and lifecycle management and structured plans to drive competitive advantages, revenue and market share
• Created and executed US product strategy for all channels.
• Establish pricing strategies and develop marketing tools for successful product introductions.
• Partner with Sales Team on deciding retailer's assortment and attended partners meeting to win placement
• Collaborate with Channel Marketing to ensure promotions and marketing plans are executed to ensure sell thru
• Work with the global product management group to establish US product mix.

Responsible for all Channel activities for MP3 players, Sound Cards, Webcams, Speakers and Headphones for US and Canada

• Created promotional planning for accounts and conducted analysis, which determined success of promotion Responsible for creating and maintaining marketing spend for retailers in the United States and Canada Worked with the Brand team in development of new products.
• Developed exit strategy on end of life products ensuring our channel partners to transition to new product.
• Formed a marketing plan to launch new products and monitor the investment and execution of launch plan
• Collaborated with Marcom on development of collateral and plan-o-grams for retailers.
• Sourced and developed POP, shippers, end caps design for all MP3 products.
• Partnered with Sales Team on deciding retailer's assortment and attended partners meeting
• Maintained and established communication with the team in Singapore to ensure products and projects are completed on time.

Responsible for the Aquis and Diva Darling microfiber towel business for the US and Canada.

• Developed with the Brand Team proposed assortment of new products and strategy of selling current products Educated upper management on how to market different product lines, by performing analysis on pricing of product and meeting profitable goals.
• Created promotional planning for accounts and conducted analysis, which determined success of promotion.

Responsible for the FoodSaver, VillaWare and Rival business for the Specialty/ Gourmet Retailers, Department and Web Base Stores, Catalogs and Discounters.

• Developed with the Brand Team proposed pricing, and designs on new products and strategy of selling current products, which was successfully implemented to retailers.
• Participated in forecasting and strategy plans of FoodSaver and VillaWare products.
• Performed analysis on pricing of product, meeting profitable goals.
• Composed presentations of new products for retailers, increasing product assortment.
• Created promotional planning for accounts and conducted analysis, which determined success of promotion.
• Trained Sales Representative on new products, increasing sales by 10-15%.

Associate Buyer, Kitchen Electrics/Personal Care (2000 to 2004)

Assistant Buyer, Gourmet Cookware (1998 to 2000)

Assistant Buyer, Dinnerware/Glassware (1997 to 1998)

Domestic Department Manager (1995 to 1997)

Responsible for advertising of products, merchandising of stores and achieving sales numbers,

including markdowns and margin.

• Developed the Personal Care business on a national scale for 100 stores, with a total sales plan of $40 million, which ensured continued growth each year in gross sales and margin.
• Identified the hot item or category and developed it successfully, which increased business from 2% to 10% each year.
• Conducted business analysis, negotiated cost, markdowns and advertising programs/ budget with vendors, ensuring the most competitive and comprehensive program while reaching our department goals.