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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Summary

More than 20 years of experience in Channel Marketing, Product Marketing, Product Development, Sales and Buying. Experience includes defining and delivering customer-focused solutions strategies in the Consumer Electronics (CE) technology, in the retail and B2B channels. Key qualities such as strategic thinking and planning, problem solving, strong work ethic, flexibility, and team player


Highlights
  • Lead Global Go To Market plans for iPad and iPhone
  • Created merchandising for Circuit City, Wal-Mart, Fry's and Microcenter
  • Lead team that created and presented strategy, merchandising and promotions to win product placement at Wal-Mart , Office Depot and Verizon
Accomplishments

Promoted from US Product Manager to Global Product Manager for the largest revenue category for the company.


Successfully transition industries from home good products to consumer electronics.

Experience
US Product Marketing Manager, 03/2014 to Current
VeeamTallahassee, FL,

Responsible for the go-to market plans, product launch, and product strategy for the Smartphone/Tablet accessories business in the US


  • Develop strategies for launch and life cycle management and structured plans to drive competitive advantages, revenue and market share Created and executed US product strategy for all channels.
  • Designed and created marketing collateral for sales meetings, trade shows and company executives.
  • Created promotions to for customers (B2B and B2C), avoiding channel conflict
  • Performed ROI of promotions as well as monitor competitors pricing and promotions
  • Establish pricing strategies and develop marketing tools for successful product introductions.
  • Established production schedules and communicated project status to stakeholders.
  • Partner with Sales Team on deciding retailer's assortment and attended partners meeting to win placement.

Global Product Marketing Manager, 06/2012 to 03/2014
GenetecHouston, TX,

Direct P&L responsibility for the Tablet Tools (Keyboard Cases and Stylus) and Traditional Input (Mice, Keyboards, Trackballs and Presenter) business globally Responsible for $75Million of the Global revenue, 1/3 of the company's revenue Managed product Global P&L to obtain revenue and margin targets.


  • Managed product roadmap, category strategies, positioning, messaging, market share targets and launch strategies.
  • Managed day-to-day activities of high-profiled product categories and responsibilities include go-to-market strategy planning, marketing collateral development, press release briefs, tradeshow planning, packaging development, in-store marketing projects, sales training and key customer engagements.
  • Developed product strategy thru data analysis, competitive product evaluation and partnership with development teams and supplier Led Global strategy, marketing and communication of iPad Air, iPad 3 and 4 and iPad mini product launches to ensure all regions where ready at device launch Gain additional product placement at Wal-Mart and Office Depot and doubled Amazon business.

US Product Manager, 03/2009 to 06/2012
Go1San Francisco, CA,

Direct P&L responsibility for the Smartphone/Tablet accessories business in the US

  • Increased Smartphone and Tablet accessories business by 200%
  • Develop strategies for launch and lifecycle management and structured plans to drive competitive advantages, revenue and market share
  • Created and executed US product strategy for all channels.
  • Establish pricing strategies and develop marketing tools for successful product introductions.
  • Partner with Sales Team on deciding retailer's assortment and attended partners meeting to win placement
  • Collaborate with Channel Marketing to ensure promotions and marketing plans are executed to ensure sell thru
  • Work with the global product management group to establish US product mix.

Channel Marketing Manager, 05/2007 to 03/2009
GenetecIllinois City, IL,

Responsible for all Channel activities for MP3 players, Sound Cards, Webcams, Speakers and Headphones for US and Canada

  • Created promotional planning for accounts and conducted analysis, which determined success of promotion Responsible for creating and maintaining marketing spend for retailers in the United States and Canada Worked with the Brand team in development of new products.
  • Developed exit strategy on end of life products ensuring our channel partners to transition to new product.
  • Formed a marketing plan to launch new products and monitor the investment and execution of launch plan
  • Collaborated with Marcom on development of collateral and plan-o-grams for retailers.
  • Sourced and developed POP, shippers, end caps design for all MP3 products.
  • Partnered with Sales Team on deciding retailer's assortment and attended partners meeting
  • Maintained and established communication with the team in Singapore to ensure products and projects are completed on time.

Senior Channel Marketing Manager, 03/2006 to 05/2006
Breakthru Beverage GroupBoulder, CO,

Responsible for the Aquis and Diva Darling microfiber towel business for the US and Canada.

  • Developed with the Brand Team proposed assortment of new products and strategy of selling current products Educated upper management on how to market different product lines, by performing analysis on pricing of product and meeting profitable goals.
  • Created promotional planning for accounts and conducted analysis, which determined success of promotion.
Channel Marketing Manager, 01/2004 to 03/2006
Tilia IncCity, STATE,

Responsible for the FoodSaver, VillaWare and Rival business for the Specialty/ Gourmet Retailers, Department and Web Base Stores, Catalogs and Discounters.

  • Developed with the Brand Team proposed pricing, and designs on new products and strategy of selling current products, which was successfully implemented to retailers.
  • Participated in forecasting and strategy plans of FoodSaver and VillaWare products.
  • Performed analysis on pricing of product, meeting profitable goals.
  • Composed presentations of new products for retailers, increasing product assortment.
  • Created promotional planning for accounts and conducted analysis, which determined success of promotion.
  • Trained Sales Representative on new products, increasing sales by 10-15%.
Associate Buyer, 01/1995 to 03/2004
Macy's WestCity, STATE,

Associate Buyer, Kitchen Electrics/Personal Care (2000 to 2004)

Assistant Buyer, Gourmet Cookware (1998 to 2000)

Assistant Buyer, Dinnerware/Glassware (1997 to 1998)

Domestic Department Manager (1995 to 1997)


Responsible for advertising of products, merchandising of stores and achieving sales numbers,

including markdowns and margin.

  • Developed the Personal Care business on a national scale for 100 stores, with a total sales plan of $40 million, which ensured continued growth each year in gross sales and margin.
  • Identified the hot item or category and developed it successfully, which increased business from 2% to 10% each year.
  • Conducted business analysis, negotiated cost, markdowns and advertising programs/ budget with vendors, ensuring the most competitive and comprehensive program while reaching our department goals.
Education
BS: Business Management, Expected in
San Francisco State University - San Francisco, California
GPA:
Skills

Business , data and competitive analysis, Promotional and marketing planning , Marketing collateral ,POP and merchandising execution, and Microsoft Office

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resume Strength

    Resume Overview

    School Attended

    • San Francisco State University

    Job Titles Held:

    • US Product Marketing Manager
    • Global Product Marketing Manager
    • US Product Manager
    • Channel Marketing Manager
    • Senior Channel Marketing Manager
    • Channel Marketing Manager
    • Associate Buyer

    Degrees

    • BS

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