Strategic and efficient Marketing Manager offering four years of experience in campaign development and effectively managing multiple territories. Highly skilled in project management, strategic planning and online promotion. Proficient in monitoring trends and capitalizing on emerging opportunities. Superb visualization, communications and organizational skills enabled achievement of desired outcomes in competitive business environment.
Skills
Client communication
Staff Management
Strategic Planning
Collaboration
Product Management
Project Management
Digital marketing
Campaign development
Market positioning
Event planning
Work History
03/2019 to Current
Unit Marketing Specialist/ Unit Manager Ingersoll Rand – Charlotte, NC,
Planned, implemented, excuted events and national marketing programs for three accounts in South Carolina
Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting intern production schedules to meet project needs
Used multiple social media platforms and Hootsuite Analytics to track consumer engagement and draw conclusions about user data
Built brand awareness, generated leads while managing internal external marketing campaigns and programs
Incorporate product changes to drive customer engagement and firm profits
Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
Developed innovative and targeted collateral to support overall branding objectives
Provided support for executive leaders and provided detailed reports for business strategies, while cultivating partnerships with clients
Increase product sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach
Supervised employees and employee training to communicate best practices, optimize productivity and decrease process lags
Generated over $10,000 in product sales and distribution over a period
Planned and executed events and marketing programs, producing over 5% times goal of qualified leads
Briefed senior executives on monthly projections, product launches and other marketing plans
Monitored and evaluated website analytics with CMS to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets
Attend conference calls, scheduled meetings, webinars via Microsoft Teams, daily
Monitor, maintain websites and social media platforms to ensure up-to-date information
Managed full-cycle marketing, advertising strategies including estimating costs, managing resource allocation and adjusting production schedules
Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning
Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
Wrote engaging and successful marketing, advertising and website copy
Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
Strengthened outreach by coordinating events to maximize marketing initiatives
Managed company standards for all marketing collateral and oversaw consistent application
08/2017 to 05/2018
Public Relations InternMorris College – City, STATE,
Cultivated and maintained strong relationships with media outlets
Provided administrative support to senior team members
Secured media coverage for clients, company and specific campaigns
Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style
Wrote and distributed press releases for company and clients
Helped plan and execute private, company and client events
Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately
Monitored social media and online sources for industry trends
Education
Expected in 07/2020
Master of Arts: Strategic Communication Liberty University - Lynchburg, VA GPA:
Continuing education in Strategic Communications
Expected in 05/2018
Bachelor of Arts: Mass Communications Morris College - Sumter, SC GPA:
Graduated Cum Laude
Received OR-Ruben Scholarship Fall 2016- May 2018
Recipient of Creative Writing Scholarship
Elected to Public Relations Director for Zeta Phi Beta Sorority Inc. in 2017
Elected to President for Pre-Alumni Council in 2017
Elected Social Media Coordinator for Pre-Alumni Council 2016-2017
Elected Student Representative for Website Committee for Morris College
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