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unit marketing specialist unit manager resume example with 2+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Professional Summary

Strategic and efficient Marketing Manager offering four years of experience in campaign development and effectively managing multiple territories. Highly skilled in project management, strategic planning and online promotion. Proficient in monitoring trends and capitalizing on emerging opportunities. Superb visualization, communications and organizational skills enabled achievement of desired outcomes in competitive business environment.

Skills
  • Client communication
  • Staff Management
  • Strategic Planning
  • Collaboration
  • Product Management
  • Project Management
  • Digital marketing
  • Campaign development
  • Market positioning
  • Event planning
Education
Liberty University Lynchburg, VA Expected in 07/2020 Master of Arts : Strategic Communication - GPA :
  • Continuing education in Strategic Communications
Morris College Sumter, SC Expected in 05/2018 Bachelor of Arts : Mass Communications - GPA :
  • Graduated Cum Laude
  • Received OR-Ruben Scholarship Fall 2016- May 2018
  • Recipient of Creative Writing Scholarship
  • Elected to Public Relations Director for Zeta Phi Beta Sorority Inc. in 2017
  • Elected to President for Pre-Alumni Council in 2017
  • Elected Social Media Coordinator for Pre-Alumni Council 2016-2017
  • Elected Student Representative for Website Committee for Morris College
  • Volunteer – Red Cross 2017
  • Volunteer – March of Dimes 2016
Work History
Ingersoll Rand - Unit Marketing Specialist/ Unit Manager
Charlotte, NC, 03/2019 - Current
  • Planned, implemented, excuted events and national marketing programs for three accounts in South Carolina
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting intern production schedules to meet project needs
  • Used multiple social media platforms and Hootsuite Analytics to track consumer engagement and draw conclusions about user data
  • Built brand awareness, generated leads while managing internal external marketing campaigns and programs
  • Incorporate product changes to drive customer engagement and firm profits
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
  • Developed innovative and targeted collateral to support overall branding objectives
  • Provided support for executive leaders and provided detailed reports for business strategies, while cultivating partnerships with clients
  • Increase product sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach
  • Supervised employees and employee training to communicate best practices, optimize productivity and decrease process lags
  • Generated over $10,000 in product sales and distribution over a period
  • Planned and executed events and marketing programs, producing over 5% times goal of qualified leads
  • Briefed senior executives on monthly projections, product launches and other marketing plans
  • Monitored and evaluated website analytics with CMS to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets
  • Attend conference calls, scheduled meetings, webinars via Microsoft Teams, daily
  • Monitor, maintain websites and social media platforms to ensure up-to-date information
  • Managed full-cycle marketing, advertising strategies including estimating costs, managing resource allocation and adjusting production schedules
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
Praescient Analytics - Marketing Specialist
Washington, DC, 02/2018 - 05/2018
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
  • Wrote engaging and successful marketing, advertising and website copy
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
  • Strengthened outreach by coordinating events to maximize marketing initiatives
  • Managed company standards for all marketing collateral and oversaw consistent application
Morris College - Public Relations Intern
City, STATE, 08/2017 - 05/2018
  • Cultivated and maintained strong relationships with media outlets
  • Provided administrative support to senior team members
  • Secured media coverage for clients, company and specific campaigns
  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style
  • Wrote and distributed press releases for company and clients
  • Helped plan and execute private, company and client events
  • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately
  • Monitored social media and online sources for industry trends
Additional Information

PRSSA Diversity & Inclusion Panelist

Affiliations

Zeta Phi Beta Sorority, Inc.

Sigma Tau Delta Society

National Association of Sales Professionals

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Resume Overview

School Attended

  • Liberty University
  • Morris College

Job Titles Held:

  • Unit Marketing Specialist/ Unit Manager
  • Marketing Specialist
  • Public Relations Intern

Degrees

  • Master of Arts
  • Bachelor of Arts

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