Marketing Strategy for audience definition and strategy to tactics mapping
Microsoft Office, with high proficiency in Microsoft Excel
Adobe Analytics Implementation and Measurement Proficiency
Capable of writing User Research scripts and Testing plans
Conducting Focus groups, usability tests, surveys, and other testing methods.
Technical Project ManagerMay 2017 to Current PMA Media Group － Lehi, Utah
Lead all technical projects for PMA Media Group and it's AU credit card division. This includes both internal and client facing technical solution creation--From finance department tools creation to client facing web services creation.
I have also started to help PMA Media implement a scrum process for all technical development, with an agile approach to user discovery.
Project Manager - Digital Marketing/WebAug 2014 to May 2017 The Church of Jesus Christ of Latter Day Saints － Salt Lake City, Utah
Lead projects that included:
Web Development and Website Content Creation
UX Design and Graphics Design
Campaign Marketing Strategy and Asset Creation
This included the management of the creation of many of FamillySearch.org's campaigns; including Pioneer campaign, Meet my Grandma, Freedmen's Bureau and more.
Digital Media AnalystJan 2014 to Jul 2014 The Church of Jesus Christ of Latter Day Saints － Salt Lake City, UT
Worked with clients to determine Business Requirements and KPIs for their digital products. We would create measurement strategies for their websites, apps, email campaigns, and social channels. This was mostly done in Adobe Analytics, ClickTale, and Localytics, but sometimes in Google Analytics as well.
This included both report creation as well as code implementation.
Content Publisher and Front End DeveloperSep 2013 to Jan 2014 The Church of Jesus Christ of Latter Day Saints － Salt Lake City, UTWorking with clients and an in house content management system, I would create web pages with some custom style. I would also collaborate on marketing strategy behind each page being created.
Project Management Professional Certification - March 2016
RootsTech.org: https://www.rootstech.org/ (Project Management, Marketing Strategy, Agile Based Sprint Workflow)
Freedmen's Bureau Campaign: http://www.discoverfreedmen.org/ (Project Management, Marketing Strategy)
Multiple Sections on Lds.org and FamilySearch.org: https://www.lds.org/?lang=eng, https://familysearch.org/