Creative Google Ads Manager and PPC Specialist successfully managing multiple, concurrent client projects. Expert with Google AdWords , Facebook Ads manager ,Analytic and SEO to drive results. Offering 4years of experience in digital advertising industry . Accomplishments include restructuring and and launching campaigns, increasing revenue and controlling costs .
Skills
Google Ads Manager
Google AdWords
Google Analytic
DV360
Programmatic Advertising
Leadership
A/B Testing
Email Funnel Building
Email marketing
Digital Product Development
Mobile Marketing Optimization
Digital Account Management
Search Engine Optimization (SEO
Search Engine Marketing (SEM)
Social media paid Advertising
Facebook Ads Manager
Salesforce
Hubspot CRM
Audience Targeting
Onepass CRM
Rams CRM
Pega CRM
Digital Account Management
Marketing communications
Copywriting
Promotional marketing and advertising
Content strategy
SEO strategy development
Client relationship management (CRM)
Project management
Lead generation
Content generation and asset management
Multitasking
Creative direction
Canva
Data gathering
Advertising expertise
Consumer trend analysis
Sales strategy familiarity
Copywriting abilities
Experience
Team Lead -Digital Advertising Specialist , 06/2021 to Current Boys & Girls Clubs Of St. Lucie County – Fort Pierce, FL,
Collaborated with social media and e-commerce leaders to increase brand awareness and lead generation.
Monitored client accounts for questions and feedback to provide exceptional experience for customers.
Managed campaign development, creative designs and ad tracking.
Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
Utilized Twitter and Facebook to promote products, services and content.
Planned, implemented and maintained successful SEO strategies.
Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
Tracked website analytics and reported findings to clients.
Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
Brainstormed creative methods to relate content to target demographics.
Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
Conducted performance reviews providing coaching and feedback to benefit both company and employee.
Lead PPC Specialist, 12/2019 to 05/2021 Schwan's Company – Tillamook, OR,
Planned, implemented and maintained successful SEO strategies.
Collaborated with content contributors to build optimization strategies.
Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
Developed attractive and engaging print and digital ads.
Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.
Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
Tracked website analytics and reported findings to clients.
Improved landing pages and marketing descriptions by utilizing writing skills and SEO tools.
Assessed data and issues and directed concerns to business unit leadership.
Prepared forecasts and identified trends through data analysis and tracking.
Analyzed and monitored engagement processes to determine site glitches.
Identified trends through assessment of competitor activities.
Monitored client accounts for questions and feedback to provide exceptional experience for customers.
Social Media Content Coordinator, 06/2018 to 12/2019 Vinedress LLC – City, STATE,
Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
Utilized Instagram , YouTube and Facebook to promote products, services and content.
Monitored website and social media traffic.
Posted useful, creative and timely content on social media, blog and website.
Served as main point of contact for clients, answering questions and responding to messages.
Monitored user comments and moderated activity.
Devised digital media strategies to optimize reach and engagement with content.
Created graphics and captured original photography to develop visual assets for content.
Developed and implemented strategic social media marketing plans.
Utilized Twitter and Facebook to promote products, services and content.
Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
Sr-Digital Marketing Associate, 02/2015 to 01/2018 Alorica Inc – City, STATE,
Monitored social media for trending news, ideas and feedback.
Developed targeted content for Pinterest, Facebook and Instagram platforms.
Researched latest trends and conducted market analysis.
Researched and evaluated competitor marketing and digital content.
Answered email and social media messages according to prescribed policies.
Contributed input toward advertisements targeting specific users or promotions.
Monitored and evaluated web analytics to recommend proactive adjustments to strategies.
Designed, managed and maintained company website by writing content, directing video designs and designing email, HTML and in-text email promotions.
Developed improved digital content for website and social media platforms.
Developed social media initiatives and created daily content on Facebook, Twitter, Instagram and emerging social platforms to engage current fans and acquire new ones.
Recruited and hired talented professionals with drive and dynamic skills to build success within organization.
Conducted performance reviews providing coaching and feedback to benefit both company and employee.
Spearheaded social media initiatives and created digital content for Facebook, Twitter and Instagram.
Education and Training
Bachelor of Arts: History & Strategic Studies, Expected in 09/2009 University of Lagos - Akoka ,Lagos , GPA:
Associate of Arts: Film And Video Production, Expected in 11/2011 Motion Pictures Institute of Michigan - New Troy, MI, GPA:
Certificate of Achievement : Digital Marketing Specialist , Expected in 03/2020 Google Digital Garage - , GPA:
Certified Social Media Manager: , Expected in 02/2020 Hubspot Academy - , GPA:
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