(555) 432-1000,
Montgomery Street, San Francisco, CA 94105

Skilled people and business leader focused on achieving success with a proven ability to develop talent and obtain superior business results. In-Depth experience in the CPG industry, the last Twenty-five with the Frito-Lay division of PepsiCo.

Knowledgeable in all areas of the CPG Industry: sales, marketing, inventory management, cost containment, customer relations, workforce development, market analysis. Knows and understands market position and long-term business strategies. Possesses strong analytical skills, able to predict and react to future market trends based on current data. Track record of developing strategic plans that have resulted in increased sales, profit and expanded market share.

A team player - understands the factors that motivate people and lead to superior performance. A graduate of the Franklin-Covey and the EmPowerU leadership courses. Knows that the key to achieving outstanding business success is meeting the needs of the consumer while aligning the personal goals employees with company objectives.

Strong advocate of achieving superior customer relations. Understands that long term prosperity of any service provider is directly linked to customer success.

  • Sales and market development
  • Service-driven sales
  • Team building
  • Compelling leadership skills
  • Key account development
  • Business operations
  • Recruiting, on-boarding, and developing talent
  • Project management, Time management, Highly developed organizational skills
  • Ability to work collaboratively and forge partnerships
  • Proficient in Microsoft Office, SAP, Tableau, IRI, Nielson, internal Data Base programs
Education and Training
University of Arizona Tucson, AZ Expected in : Pre-Medicine And Business Administration - GPA :
Frito-Lay North America Inc. - Sr Sales Zone Director
City, STATE, 07/2015 - 03/2020
  • Owned strategy development and results for $130,000,000 revenue business across a 289,000 square mile territory with 270+ employees.
  • Managed all facets of people leadership, product sales, market share, expense control, education and brand awareness initiatives.
  • Mentored and guided 15 district managers on proper processes and methodologies to define and exceed Field sales, People Development, Selling Expense, and Safety objectives.
  • Cultivated impactful relationships with customers and drove business development by delivering gold standard service and win/win solutions.
  • Opened new venues for recruiting, on-boarding, and developing new talent through on-campus relationships across the geography.
  • Exceeded revenue projections and achieved growth targets through effective planning, communication and coordinating sales strategies.
  • Developed and presented creative ideas to internal stakeholders and customers to initiate new go-to-market and sales initiatives.
  • Directed training improvements to reduce knowledge gaps and eliminate workforce performance inefficiencies.
  • Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies.
  • Maximized Zone profit by optimizing daily operations. Ranked in top 10% of Nation for Selling Expense performance.
  • Minimized turnover through effective training and employee engagement programs.
  • Minimized injuries and hazards in regards to all personnel with creation of robust safety programs, policies and procedures. Recognized as one of the Top performing Zone's in Nation.
Frito-Lay North America Inc. - Region Director of Sales - Mountain Region
City, STATE, 01/2014 - 07/2015
  • Hired, led and inspired 6 person sales team to highest sales levels via training, modeling, support and financial incentives.
  • Projected more than $280MM in sales during 2014 and achieved 112% growth. Recognized as #1 Small Format growth Region in Frito-Lay North America
  • Developed and implemented strategic marketing plans, promotional calendars, sales plans and forecasts to achieve corporate objectives for products and services.
  • Confidently engaged and aligned field sales teams across a six state geography around Region priorities and customer business plans
  • Played a critical role in the development and implementation of Region merchandising strategy for small format customers. Led the implementation of strategy across 3,500+ C-store outlets.
  • Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
  • Spearheaded implementation and execution of Joint Business Planning with Key customers across the Region
  • Motivated and mentored employees to increase knowledge, skills and career potential within company.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Developed Annual Operating Plans for all customer and Internal key planks. Presented plans and gained West Division support for investment.
Frito-Lay North America Inc. - Sr Sales Zone Director
City, STATE, 01/2006 - 12/2013
  • Led, developed, and worked with a team of 12 District Sales Leaders and 212 front-line sales representatives in market to implement company growth programs.
  • Developed and implemented sales strategies resulting in exceeding key business objectives. Six time recipient of Ring of Honor as Top 20 Zones in Nation, (#1- 2011, #2 - 2013, #3 - 2010).
  • Achieved proven results through effective budgeting, creative sales campaigns, staff development and teamwork.
  • Engineered and delivered sales presentations for key influencers and decision makers, demonstrating value through cost savings, ROI and improvements in experience, features and service over competitive offerings.
  • Achieved highest growth percentage company-wide in 2011.
  • Consistently ranks in top 5 for Zone Safety initiatives on FLNA National Safety Scorecard. Zero recordable injuries 2010 - 2012.
  • Maintained Zone turn-over below the company targets and improved diversity representation for management and front-line work groups.
Activities and Honors
  • 2005 – National Account Manager of Year – Frito-Lay North America
  • 2011 - National Dale Stortz Award as #1 Zone in Frito-Lay North America (Sales/Expenses/People)
  • Six Time Top 20 Dale Stortz Award winner
  • Three Time national honor as top performer for Zone selling expense
  • 2015 – Ranked #1 in NW Region for Employee Engagement index
  • 2019 – Top Merket Share Gains in NW Region recognized at annual FLNA Ring of Honor

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy


Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

How this resume score
could be improved?

Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:


resume Strength

  • Formatting
  • Length
  • Measurable Results
  • Personalization
  • Target Job

Resume Overview

School Attended

  • University of Arizona

Job Titles Held:

  • Sr Sales Zone Director
  • Region Director of Sales - Mountain Region
  • Sr Sales Zone Director


  • Some College (No Degree)

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

*As seen in: