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Sr. Sales Manager Resume Example

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SR. SALES MANAGER
Professional Summary

Accomplished management professional with six years of career progression in corporate hospitality. Highly motivated with talent to drive team spirit and morale while promoting sales techniques and methods. Adept problem solver, employing creativity and innovation to overcome challenging and complex issues across employees, processes and sales. Outstanding communicator well-versed in employee, vendor and partner relations. Proven success in leadership, operational excellence and organizational development with keen understanding of elements of hospitality business. Recognized for inspiring management team members to excel and encouraging creative work environments.

Skills
  • Strategic Planning
  • Scheduling
  • Recruitment
  • Budgeting and Forecasts
  • Communications
  • Team management
  • MS Office
  • Vendor and contract negotiations
  • New Business Development
  • Digital marketing
  • Customer service
  • Operation Platforms (Salesforce, Tripleseat, Toast, Aloha, Gather, ect)
  • Menu development
  • Goals and Performance
  • B to B sales
Work History
Sr. Sales Manager, 02/2020 to Current
Pinstripes BBB – Washington , DC
  • Assisted in content development for events, drafting and distributing promotional materials.
  • Created effective strategies to target new markets after researching and analyzing competitor behavior.
  • Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management.
  • Supervised onsite team of 10, including caterers, audio-visual technicians, and facility management team.
  • Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
  • Fostered relationships with local and national wedding suppliers to obtain best price, quality, and delivery of products.
  • Maintained records related to sales, returns and inventory availability.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Responded to initial inquiries, coordinating facility tours and food sampling.
  • Exceeded both quarterly and annual sales goals.
  • Targeted prospects in other territories through careful research of competitor products, services and trends.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
  • Coached sales associates in product specifications, sales incentives and selling techniques, increasing customer satisfaction ratings 10%.
Director of Sales and Community Relations, 09/2018 to 02/2020
Ri Ra Companies – Washington , DC
  • Managed and motivated sales team to increase revenue 25% per quarter.
  • Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
  • Created and expanded sales presentations to new and existing event and catering customers increasing net sales revenue by 50% in the December quarter sales.
  • Produced P&L statements to enable research into loss-reduction strategies.
  • Supervised catering staff to reinforce adherence to all organizational policies and safety regulations.
  • Set schedules for 25 staff by planning and designating shifts and hours.
  • Hired and trained all event and catering full time staff as well as temporary help.
  • Redesigned all menus for each pub and time of year.
  • Ran all social media sites and promotional material.
  • Increased catering revenue by 34% in a year.
Operations Manager, 09/2018 to 02/2020
Ri Ra Companies – Washington, DC
  • Developed and submitted strategy and initiative reports to highlight current actions and proposed changes to corporate committee.
  • Directed day-to-day operations focused on attainment of key business metrics, continuous improvement initiatives and 30-member management team with related direct reports.
  • Developed and implemented daily operations plans such as delivery routes, employee assignments and promotional strategies.
  • Partnered with vendors and suppliers to effectively manage and budget for an over 500 whiskey bottle inventory.
  • Conducted performance reviews each quarter, offering praise and recommendations for improvement.
  • Identified and resolved unauthorized, unsafe or ineffective practices by inspecting production areas regularly.
  • Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
  • Implemented policies and standard operating procedures for continuous improvement.
  • Reviewed financial reports each day and investigated variances with accounting staff to keep records accurate.
Marketing and Communications Manager, 02/2015 to 07/2018
A&S Smith Development Corporation – Annapolis, MD
  • Estimated expected changes in business operations and made proactive adjustments to employee schedules and inventory levels to address needs.
  • Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
  • Engaged prospects and customers through various events, including tradeshows, seminars and workshops.
  • Directed training and retraining of employees to boost performance and enhance business results.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Effectively supervised staff of 12 personnel by implementing company policies, protocols, work rules and disciplinary action.
  • Managed internal operational standards and productivity targets for the marina.
  • Negotiated manufacturing service agreements and quality standards.
  • Built all budgets and forecasts for owner.
  • Headed the rebuild and design for the newly bought marina.
  • Developed communications strategies to drive new clientele.
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading marina partners.
Education
Bachelor of Science: MarketingThe University of Alabama - Tuscaloosa, AL
Accomplishments
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Supervised team of 25 staff members.
  • Named "Best Social Outreach" in 2019.
  • Elected to WACA Board of Directors as Director of PR in 2019
  • Increased event and catering sales by 50% beating all targets.
Affiliations
  • Washington Area Concierge Association
  • Georgetown Business Improvement District
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Resume Overview

Companies Worked For:

  • Pinstripes BBB
  • Ri Ra Companies
  • A&S Smith Development Corporation

School Attended

  • The University of Alabama

Job Titles Held:

  • Sr. Sales Manager
  • Director of Sales and Community Relations
  • Operations Manager
  • Marketing and Communications Manager

Degrees

  • Bachelor of Science : Marketing

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