Seasoned Product Marketing Manager with 8+ years in product marketing and sales. Collaborated effectively with Product Management, Product Delivery, Enrollment and Customer Experience, Family Marketing, Customer Success Teams and Analytics to ensure aligned on strategy/execution plans for platforms. External subject matter expert demonstrating product objective and value. Motivates audiences through engaging marketing material such as videos, documentation and multimedia presentations. Proven ability to rebound under-performing programs to create profitability. Promotes effective marketing, training and partner relationships. Nominated and selected for the Developing Leaders and Key Talent programs.
Skills
Market Research and Analysis
Strategic Alliances
Go-To-Market Strategy
Brand development
KPI Development
Integrated Marketing Initiatives
Segment Strategy
Lead Generation Campaigns
Product Awareness and Visibility
Brand Visibility
Product Lifecycle
Product Performance and Profitability
Market Penetration
Sales Enablement
Product Differentiation
Marketing Strategy
Product Development and Launch
Experience
05/2019 to Current
Sr. Product Marketing ManagerMicrosoft Corporation – Chicago, IL,
Manage the commercialization of products across the Higher Education and direct-to-consumer portfolios.
Drafts narrative and story of the product to share with multiple stakeholders including internal, external, B2B, B2C, current and prospective families.
Digest consumer insights as well as the competitive and industry landscape to collaborate with product teams on future enhancements.
Develop a marketing plan to drive meaningful differentiation from competitors and new enrollment growth at our partner schools.
Review ongoing metrics to assess the effectiveness of the marketing programs and implement changes as needed to drive performance.
Serve as the voice of the customer to the product teams and supports product innovations and enhancements; advocates for the best user experience.
Coordinate and lead product marketing and messaging efforts across brand marketing, demand generation, and other channels.
05/2016 to 05/2019
Product Marketing ManagerRelx Group – Home Based - Oakland, CA,
Managed a diverse $64 million portfolio, launched higher education products that capitalized on market opportunities, served customer needs, and delivered learner outcomes.
Developed and executed compelling marketing plans that drove business forward through thought leadership, product messaging, go-to-market strategy and competitive differentiation.
Served as the voice of the customer, informed by conducting market research with existing and prospective users to inform strategy and implementation.
Conducted market research and condensed data into neat, explanatory visual aids.
Developed and launched new product lines resulting in increased revenue.
Delivered recommendations for rebranding of underperforming or under-selling products.
Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
Partnered with design team by contributing market requirements and data to influence product roadmap.
Strengthened customer relationships through follow-ups and re-engagement strategies.
04/2013 to 05/2016
Sales RepresentativeXerox – Newington, CT,
Oversaw a $2.5 million territory as a three-time goal-achiever, averaging 107.1% of goal and a 10.4% increase in digital registrations.
Generated product interest through sales calls, marketing e-mail campaigns, class tests, and presence both virtual and in person.
Strategized how to increase sales by researching trends and keep informed of initiatives on school, state, and national levels.
Placed orders and answered customer questions in-person, through email and over phone to maximize customer service.
Fostered relationships with customers to expand customer base and enhance loyalty and retention.
Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.
Prepared and processed contracts and order forms for new and existing customers.
03/2012 to 04/2013
Faculty & Field Services SupervisorPearson – City, STATE,
Supervised large team of representatives that supported customers and sales force, developed training framework that improved the efficiency of the department.
Involved in the interviewing process, as well as the initial training and on-going development of new hires.
Worked with the management team to create weekly schedules, delegate assignments based on abilities and demand, and generate/analyze productivity reports.
Suggested and assisted in programs that reward positive and productive work behavior.
Train ednew employees and act as mentor to co-workers experiencing new or overwhelming situations.
Education and Training
Expected in 2006 to to
Bachelor of Arts: Classical Humanities And English The Ohio State University - Columbus, OH GPA:
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