sr product marketing manager resume example with 13+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
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Accomplished professional with 14+ years’ experience delivering breakthrough products with verifiable track record of increasing revenues, profits and market share through savvy product marketing. Experienced in product launch campaigns and go-to-market strategies that support brand awareness and market share growth. Resourceful Marketing Leader that can successfully execute strategic marketing initiatives and effective brand management in both domestic and international markets.

  • Branding & Positioning
  • Marketing Strategy & Execution
  • Go To Market Strategies
  • Product Life Cycle Management
  • Product Development
  • Market Research & Analysis
  • B2B, Strategy
  • Branding, Supply Chain
  • Business case, Web Development
  • Business plans, Web content
  • Cantonese
  • Competitive
  • Competitive intelligence
  • Competitive analysis
  • Concepting
  • Clients
  • Product Design
  • Product Development
  • English
  • French
  • Latin
  • Legal
  • Marcom
  • Marketing Strategy
  • Market Research
  • Marketing
  • Product marketing
  • Market
  • Messaging
  • Negotiation
  • Portuguese
  • Positioning
  • PR
  • Pricing
  • Processes
  • Purchasing
  • Retail
  • Sales
  • Spanish
  • Specification
  • Sales Enablement
  • Market research and analysis
  • Marketing campaign management
  • Demand Generation
  • Product Differentiation
  • Segment strategy
  • Product awareness and visibility
  • Forecasting
  • Strategic Alliances
Sr. Product Marketing Manager, 07/2013 to Current
Microsoft CorporationReston, VA,
  • Manage all aspects of new product introduction and product lifecycle management.
  • Align product roadmap strategies to market opportunities for all Western Digital branded (SanDisk, WD, WD_BLACK and Western Digital) retail and commercial products to B2B and B2C channels.
  • Direct, strategize and execute on multiple product launch (GTM) activities: competitive analysis (including pricing, forecasts, product offering, market segmentation), product positioning/messaging, collateral, social media/web content, and strategy in support of product launches and campaigns.
  • Collaborate with global product marketing groups, marcom, internal/external creative agencies, PR, and sales managers to develop and execute business plans, new launch plans, marketing messages, and promotional strategies.
  • Lead the negotiation, launch, and development of partner marketing relationships in Latin America with Netflix, Britto, Nintendo & GoPro.
Regional Product Manager, 02/2012 to 07/2013
AndritzChesterton, IN,
  • Coordinated consumer insights to evaluate brand, product design and feature acceptance amongst target groups.
  • Developed and analyzed competitive intelligence to track and evaluate key competitors and emerging competitive threats and trends.
  • Worked directly with Asian manufacturers to take product from conceptual/specification stage to production; including reviews of specifications, BOM costs, ID designs, and certification costs.
  • Directed the development process to achieve commercial viability of designs through collaboration with Marketing, Engineering, Legal, Technical Service, Supply Chain, Purchasing, Manufacturing and Regulatory) with new ODM and OEM product development projects in a stage-gate process.
  • Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
  • Developed, maintained and deepened strategic partnerships with agencies, vendors and [Industry] leaders.
Regional Product Specialist, 12/2010 to 02/2012
Regeneration TechnologyDeerfield, IL,
  • Ensured projects’ adherence to the product stage-gate processes, led stage gate reviews for the projects to bring concepts from ideation stage to production.
  • Led the introduction of new products into the product development process by developing preliminary integrated business plans that communicated the overall market opportunity and business case.
  • Determined pricing strategy to increase growth, revenue, and market share.
Product Development Manager, 08/2007 to 11/2010
1-800-Flowers.Com, Inc.Athens, GA,
  • Managed Global Product Design and Development with team of designers, as well as licensees and an external resource base, in concepting, creating and delivering elevated product solutions.
  • Developed and managed over 80 plush SKUS per quarter for clients including Walt Disney World, The Disney Stores, Disneyland Japan, Universal Studios, Pixar, Hasbro.
Education and Training
MarketHack: Digital Marketing Bootcamp: , Expected in 2017 to - ,
  • Institute of Code: Web Development Bootcamp
: , Expected in 2016 to
- ,
MBA: , Expected in 2014 to - ,
Bachelor of Arts: Spanish Literature, Expected in 2003 to - ,
Master: Business Administration, Expected in to Florida International University - Miami, FL
Bachelor of Arts: International Relations, Expected in to - ,


  • Digital Marketing Boot Camp, MarketHack - 2017
  • Web Development Boot Camp, Institute of Code - 2016

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Resume Overview

School Attended

  • Florida International University

Job Titles Held:

  • Sr. Product Marketing Manager
  • Regional Product Manager
  • Regional Product Specialist
  • Product Development Manager


  • MarketHack: Digital Marketing Bootcamp
  • <ul><li>Institute of Code: Web Development Bootcamp</li></ul>
  • MBA
  • Bachelor of Arts
  • Master
  • Bachelor of Arts

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