sr marketing manager events community resume example with 6+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
  • :
Professional Summary

Event Marketing Professional with 8+ years of experience developing and executing high-quality event strategy in both B2B and B2C markets. Dynamic professional with proven success in lead generation, client conversion and retention, and event ROI that thrives in a deadline driven environment. Leverages creativity, organization, and a sincere passion for the event experience to create an engaged brand community that propels growth.

Work History
Sr. Marketing Manager, Events & Community , 05/2018 to 03/2020
Cooper's Hawk WineryGilbert, AZ,
  • Built marketing campaign strategy to drive engagement, brand recognition, and lead acquisition through events and corporate partnerships.
  • Developed and scaled a brand community of more than 100 customers while executing a unique event programming calendar and driving meaningful engagement.
  • Designed engagement strategies that simultaneously delivered on sales growth metrics and marketing brand awareness
  • Developed a reporting structure to track and measure ROI effectiveness across lead generation, event attendance, and community engagement
  • Created and managed an avg of 12 events per quarter that generated more than 5,200 qualified leads per year • Hired and managed Event Marketing Manager in their execution of hosted/sponsored events
  • Identified and built partnerships with like-minded companies and industry leaders to maximize event attendance and awareness
  • Formalized and implemented company-wide marketing-to-sales handoff process to maximize event follow-up and conversions.
  • Planned and executed all hosted and sponsored events with an emphasis on acquiring new leads.
  • Identified and negotiated over 70 event sponsorship contracts while handling all logistics, vendor relationships, and cross-department collaboration.
  • Managed all event logistics such as timelines, staffing, vendor agreements, branded material purchasing, and lead capture and handoff
  • Increased MQL contribution from events by 40% within first quarter while decreasing cost/MQL by 94% within one year
  • Collaborated with email, social, and content marketing teams to promote event engagement and increased hosted event attendance from 900ppl annually to over 2,200ppl
  • Designed and published event landing pages, invites, and post-event follow up
  • Executed input of lead generation and distributed information to sales, account management, and customer success teams for outreach
Special Events Manager & Designer, 08/2016 to 01/2018
The Perfect PetalCity, STATE,
  • Leadership role managing more than 100 corporate and high-end private residence accounts.
  • Fostered and maintained all client and supplier relations throughout events while ensuring effective communication of proposals, contracts, project progress, and production schedules.
  • Owned event ideation, creative material, and event style preparations for over 250 events
  • Managed project budgets of $1M+ and third-party costs to ensure accurate forecasting and profitability
  • Tripled corporate event sales from year one to year two
  • Established and maintained corporate customer list and relations while responding to all inbound inquiries
  • Led a team of 10 event associates and designers to assure installations were in line with creative vision
Event Manager, 05/2012 to 11/2015
Grand Rapids Public MuseumCity, STATE,
  • Planned, executed, and directed all logistical details for corporate events, meetings, and weddings in a world class museum facility.
  • Managed all client deliverables from conception to execution with a hands-on and positive attitude to increase customer accounts by 80%.
  • Hired and cross-trained staff members for various event-specific functions and ensured employees' understanding of associated processes and procedures.
  • Reported and tracked department sales revenue to ensure financial goals were met while consistently staying within operating budget
  • Collaborated directly with development and marketing departments to drive internal membership and revenue
  • Owned and executed key cross-functional responsibilities, including coordinating fundraising and member events for a non-profit organization, as well as managing a sales-driven rental venue.
  • Coordinated and organized social and corporate meetings and events of 10-3,000 people.
  • Administered all client proposals, contractual obligations, and BEO’s including catering, beverage, and outside vendor services.
  • Served as the primary liaison between third-party vendor services and all on-site client relations
  • Increased rental sales by 100% resulting in over $120,000 in revenue
  • Built and managed event timelines and logistics from planning to completion
BACHELOR OF ARTS: RPL, Commercial Recreation, Expected in 12/2012 to Central Michigan University - Mount Pleasant, MI
  • Minored in Event Management and Hospitality Services
  • Hubspot
  • Management & Leadership
  • Organization
  • Salesforce
  • Splash
  • Client relations
  • Event Management
  • MS Office Suite
  • Budgeting and Allocation 

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Resume Overview

School Attended

  • Central Michigan University

Job Titles Held:

  • Sr. Marketing Manager, Events & Community
  • Special Events Manager & Designer
  • Event Manager



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