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Sr. Market Development Manager Resume Example

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SR. MARKET DEVELOPMENT MANAGER
Summary
Seasoned IT professional well-versed in analyzing opportunities to identify value and drive improvements.  Excels at leading teams and driving productivity utilzing data to achieve organizational objectives. 
Experience
Sr. Market Development Manager
April 2014 to Current AT&T - Plano, TX
Supervisor:  Gary Gadson (469) 215-4119
 
Performed several roles for the AT&T Partner Exchange startup to include:
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Capital Planning
  • Created framework for analyzing and prioritizing projects based on expected net income benefits vs estimated development costs
  • Developed framework used to allocate 2016 Capital and Expense budget for development projects expected to have an ROI of >90%

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Strategic Planning

  • Led cross-functional team charged with identifying the market opportunity and develop plan to launch online marketplace in order to drive incremental revenue and scale AT&T ecosystem of partners and services
  • Successfully vetted third party platforms to develop two courses of action that minimize financial risks while providing a framework to receive feedback from AT&T Partner Exchange Solution Provider and Partner communities
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As-a-Service Product Portfolio
  • Launched AT&T Partner Solutions As-a-Service offerings for Billing and Network Operations services
  • Signed 50 participants in revenue share model
  • Enabled ~40% of wireline and wireless revenue
 
Business Process Modeling
  • Developed cost model for Service Delivery, Billing Operations, Service Assurance, and API Assurance team used to forecast Head Count requirements and KPI impacts associated with current plan volumes
  • Created business cases that compared unit costs of using manual processes vs utilzing automation and APIs
  • Created a modesl to forecast Cycle Time impacts of Dev Ops fixes and automation of processes.
  •  Created a financial model that predicted booked revenue based on current sites in the provisioning process.
Lead Financial Analyst
July 2012 to April 2014 AT&T Inc - Dallas, TX
Supervisor:  James Hecker (404) 219-6894
 
  • Launched Finance Volumes Controller team responsible for supporting the CFO and Ops organizations with data wrangling and analysis related to 6YR Planning, business case development, cost analysis and short-term 5Q planning process
  • Responsible for conducting financial analysis on projects of diverse scope--including analysis of inventory management, cash flow, market trends, volume drivers, etc--and identifying opportunities to improve cash flows
  • Defined architecture and detailed requirements for the creation of a database repository housing all product and operational volumes used by Finance, Network, and Operations teams for monthly reporting and 6YR planning activities.
  • Orchestrated the automation of business processes used in the collection and distribution of large data sets from several financial and non-financial systems across the enterprise.
  • Provided version control and coordinated dependent business process for 6YR planning and annual budget allocation events.
Sr. Product Marketing Manager
April 2011 to June 2012 AT&T Inc - Dallas, TX
Supervisor:  Jill Sanders (214) 746-1609
 
  • Developed AaS partnership framework used to identify, negotiate, and implement strategic partnerships
  • Developed High Order of Magnitude financial model for team to quantify partnership opportunities during screening phase of the partnership framework
  • Performed deep analysis of potential partnerships that led to business case tools and benefit quantification processes to be adopted in future analysis opportunities
  • Research and defined proposal for AaS Partnership Ecosystem designed to facilitate and accelerate the creation of strategic partnerships.
Area Manager Network Ops Center
July 2009 to April 2011 AT&T Inc - Irving, TX
Supervisor:  Lee Brandt
 
  • Led team responsible for onboarding and operational production management of a portfolio of over 300 AT&T mobility devices, applications and services utilized by 90 million customers.
  • Created team responsible for developing and implementing operational support models for 50 new applications, services and new device launches (Amazon Kindle, IPhone 4, and Blackberry Torch) utilizing the AT&T mobility and AT&T IPTV networks.
  • Managed team responsible for customer experience of internally and externally hosted applications and services to include event management, change management, and external partner management.
  • Designed and implemented several new processes to ensure optimal customer experience for third party hosted and internally hosted services in the mobility and IPTV application space
Area Manager Network Ops Center
March 2008 to July 2009 AT&T Inc - Irving, TX
Supervisor:  Kenny Winburn
 
  • Managed Technical Operations team responsible for customer experience of J.D.Powers award winning IPTV Video service in 13 markets.
  • Responsibilities included team and process development related to all change management and event management associated with 4000 servers and OSI layers 4-7.
  • Reduced Mean Time To Repair from 4.5 hours to 1.37 hours for IPTV server, application and feature issues.
  • IPTV Application availability exceeded 99.95% throughout tenure.
  • Successfully deployed IPTV to 7 new markets, growing VHO base from 6 to 13 and supported customer growth of 127%.
  • Successfully implemented 95% of change management requests to include new channel additions, applications, whole home dvr and 2HD and 2SD channel capability.
  • Grew personnel from 13 to 24 and created training program that increased certifications from <20% to="" 90%="" mcsa="" and="" 50%="" mcse="">
Area Mgr Quality/M&P/Process
March 2006 to March 2008 AT&T Inc - Irving, TX
Supervisor:  Jason Porter
 
  • Established U-verse Operations Project Management and Process Improvement teams responsible for organizing all internal work activities in pursuit of U-verse Operations performance goals.
  • Developed U-verse Operations Key Measures designed to measure network events affecting Live IPTV service and activations from a customer's perspective.
  • Created web-based Process Measures for the U-verse Operations technical teams in order to drive ownership and enable leadership to effectively allocate resources and identify process improvement/automation opportunities.
  • Aligned Project Management team with U-verse Operations technical teams focused on implementing strategic projects identified by U-verse Program Office.
  • Created financial analysis models incorporating force-to-load metrics used to develop optimal allocation of FTE within U-verse Network Operations and established 2007 and 2008 expense budgets.
  • Assisted with Chief of Staff responsibilities for VP U-verse Network Operations, including executive/team call moderation and development of presentation material for Officers and Chairman.
Lead Budget Analyst
July 2003 to March 2006 AT&T Inc - Dallas, TX
Supervisor:  Betsey Crawford
 
  • Led Network Planning and Engineering Finance team with overall responsibility for managing $800M Capital Budget.
  • Regional point of contact for all capital funding and managerial accounting issues.
  • Developed financial models and analyzed network data to prioritize capital projects and ensure capital allocations were optimized to meet network performance requirements and achieve returns on investment above historical averages.
  • Implemented tighter controls when purchasing network equipment that reduced capital expenditures ~$18M in initial year of implementation.
  • Created new expenditure tracking process for network equipment which associated material expenditures with hard-wire assets and identified over $1M in stranded capital.Regional lead of 13-State team tasked to identify opportunities to decrease network capital expenditures.
  • Under ran previous capital model for data transport network elements by $50M.
  • Performed numerous ad hoc studies and reports for Sr.Management and Service Efficiency teams.
Area Manager Network Sales Support
May 2000 to July 2003 AT&T Inc - Dallas, TX
Supervisor:  Janet Copeland
 
  • Supervised team responsible for the pre-sales coordination between Marketing, Operations, Real Estate and Engineering Organizations
  • Designed and developed efficient processes associated with the implementation and roll-out of collocation products.
  • Engineering Point-of-Contact for all aspects of Collocation to include internal and external audits, central office closings, and Network Regulatory issues.
  • Facilitated management of material and vendor resources over a period where collocation projects increased 300% corporate-wide.
Switch Capacity Manager
September 1999 to May 2000 AT&T Inc - San Antonio, TX
Supervisor:  Ruby Marvin
 
  • Provided capacity management, planning and design functions for all digital switching entities in the Austin, Texas market area
  • Provided tactical planning for switch initiation, growth and replacement.
  • Performed model office studies, replacement studies, critical office studies, and usage sensitivity studies.
  • Provided forecast analysis and adjustments for consistency with actual growth trends, including multi-entity and digital/analog forecast splits
  • Developed tools for streamlining timing and sizing functions and forecast analysis.
Education
Bachelor of Science : Computer Engineering United States Military Academy - West Point, NY
MBA : General Business University of Texas at Austin - Austin, TX
Skills
budget, business case development, business process modeling, capital planning, change management, customer experience, financial modeling, financial analysis, IT Governance, leadership, metrics and reporting, ops planning, process development, process improvement product management, project management, strategic planning, team building
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Resume Overview

Companies Worked For:

  • AT&T
  • AT&T Inc

School Attended

  • United States Military Academy
  • University of Texas at Austin

Job Titles Held:

  • Sr. Market Development Manager
  • Lead Financial Analyst
  • Sr. Product Marketing Manager
  • Area Manager Network Ops Center
  • Area Mgr Quality/M&P/Process
  • Lead Budget Analyst
  • Area Manager Network Sales Support
  • Switch Capacity Manager

Degrees

  • Bachelor of Science : Computer Engineering
    MBA : General Business

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