Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
Highlights
Guest services
Inventory control procedures
Merchandising expertise
Loss prevention
Cash register operations
Product promotions
Accomplishments
Experience
12/2008 to Current
Sr. Manager of Product Management/MerchandisingInternet Brands, Inc. – Berkeley, CA,
Leads the product management team in Marketing, responsible for over $500M in ancillary revenue for travel products Manages the product development roadmap to include business cases and prioritization, working with technology and strategic planning teams Innovates and develops new product features and programs to enhance current product assortment Oversees P/L responsibility for four programs, managing marketing funds, resources and costs of materials Partners with teams across the organization as well as third party providers to collaborate on new product development and management of current programs Negotiates contracts to secure funding and revenue commissions for programs Lead team of seven managers, providing leadership opportunities and training and development programs.
08/2007 to 12/2008
Director of Promotions & MerchandisingLehigh Valley Hospital & Health – Pen Argyl, PA,
Primary business stakeholder for IT projects involving hotel merchandising and promotions; responsible for prioritizing requirements and managing trade off decisions based on budget, timeline, and business objectives Responsible for online merchandising strategy, managing seasonal supply and demand curves throughout the year to maximize sales Collaborate with User Experience group to design new website pages, emails, and customer communications; heavily involved in customer research activities to determine optimized customer experience and design execution (usability labs, focus groups and research) Lead the guest reviews team as part of the updated brand strategy, in support of customer advocacy to build brand trust Develop financials (P/L) and responsible for selecting, delivering, and managing relationships with advertisers; recent gas promotion with Walmart was the first fully paid co-sponsorship and resulted in a triple digit revenue increase compared to previous years.
08/2005 to 08/2007
Sr. Manager of PromotionsFood City – Harrison, TN,
Developed the first annual promotions calendar, representing nearly 100 promotions, driving incremental revenue in the first year.
Created the hotels.com summer gas promotion resulting in year over year revenue increases for three years running.
Hired and trained a merchandising team that works with over 100 members on the supply team to leverage rates and inventory for key promotions.
01/2004 to 08/2005
Online Marketing ManagerPetco – Farmington Hills, MI,
Managed +$100 million marketing budget with online portal sites.
Developed annual sales plan and budget.
Negotiated annual contracts to maximize sales and profit goals.
Supervised and trained Marketing team of 4 to merchandise retail promotions on portal websites.
09/2000 to 01/2004
Internet PlannerJcp.com, JC Penney, Inc – City, STATE,
Managed website content for $17 million Women's Apparel business.
Developed and executed marketing plans for new contemporary clothing brands.
Negotiate directly with suppliers on product, price, and logistics for Internet channel, launching the first online Prom shop for jcp.com.
Coordinate tri-channel activity among retail, catalog, and Internet to launch nationally advertised brands such as Delta Burke.
01/1999 to 09/2000
Inventory AnalystJC Penney, Inc – City, STATE,
Managed inventory estimates, flow and customer service levels for $200 million Catalog Dress business.
Charter member of JC Penney proprietary Inventory Reporting system development and project team.
Assisted buying teams in analysis and planning for Dress assortment.
11/1996 to 12/1998
Store MerchandiserStage Stores, Inc – City, STATE,
Developed merchandise unit assortment plan for $7 million Dress business.
Collaborated with buying teams to develop the merchandise assortment for over 400 stores.
Built plans for over 200 new store openings in 1997.
05/1995 to 11/1996
Merchandise ManagerJC Penney, Inc – City, STATE,
Buyer of $4 million women's apparel business.
Led cross-functional team in development of Holiday-Peak best practices assessment and process improvement project.
Managed 14 sales associates meeting sales goals and profit.
Education
Expected in 1995
Bachelor of Arts: Marketing/Management Loras College - Dubuque, IA GPA: Graduated Cum Laude Marketing/Management Graduated Cum Laude
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