Directly responsible for company vision and direction. Define and create global “Go to Market” strategy and vertical focus. Duties included product documentation, roadmaps, strategy, and brand recognition. I led global teams of product marketing, demand generation, branding, events, and digital marketing.
Responsible for driving partnership with external vendor for fleet tracking solutions. Ownership of AT&T Fleet solutions products, pricing, and promotions.
Launched new ATT product suite "Network on Demand". Responsible for creating sales amd marketing processes for AT&T's Network on Demand product suite. Created the customer experience, customer presentations, "Network on Demand" product documentation and support for product launch.
Managed a national team dedicated to driving sales revenue and customer retention.
Managed a team responsible for new growth in the the wireless US market.
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