Big-picture thinking, charismatic digital strategist who has a proven track record of delivering cutting-edge campaigns and innovative creative marketing strategies that accelerate growth, increase demand and maximize emerging media budget.
Leveraged influencers to organically increase engagement, brand awareness, and promote brands and branded content to millions of unique users through social media and co-branded partnership. Researched target audiences by differentiating and characterizing audiences and mindsets. Conceptualized, developed and implemented effective digital strategies across social media to drive consumer journey, from awareness to loyalty to advocacy. Partner with creative teams during planning and ideation to infuse social behavior mechanics into campaigns and core concepts. Created pre-sale decks for sales reps including recommended influencers, creative suggestions and budgets. Maintains brand presence in social media, responding to comments and managing guest experience by offering advice, answering questions and addressing customer service issues. Analyzes metrics and manages budgets to track success and meet goals. Proactively identify innovative opportunities to create and execute comprehensive, high-impact digital PR programs including but not limited to local activation, experiental events, social seeding and strategic partnerships.
Built awareness for photographers' work through consistent and well-coordinated marketing and PR efforts. Identified and pursued market opportunities for individual photographers. Developed production budgets with input from photographers and producers and negotiated those budgets with the clients to which they apply. Reviewed all contracts/ purchase orders. Provided input on portfolio imagery and developed creative treatments. Lead and coordinated the pre- and post-production phases of the shoots with production companies, talent agencies, photography team, stylists team, hair and make-up agencies, studios, re-touchers, EQ companies etc.
Developed fashion, lifestyle and travel content for magazines including: Vogue, Cosmopolitan, Self, Marie Claire, Elle, Nylon, Esquire, GQ and many others. Assisted with photo shoot productions. Pitched stories to clients and syndicate content. Managed photographers and writers in several countries. Negotiated production and syndication rates. Wrote factually correct, concise and engaging luxury and fashion stories within tight deadlines. Traveled to location to write reviews from firsthand experience.
Worked with the SEO Manager to test, plan and successfully execute on ROI positive SEO initiatives, including but not limited to: keyword generation/research, site audits and mobile, local, international and social search strategies. Teamed up with Marketing Analytics to identify trends in behavior of customers referred by natural search. Improved conversion and sales from natural search. Provided a weekly and monthly analysis of page level performance based on traffic, conversion, and sales. Published and presented reports and findings to the organization on a regularly scheduled basis. Experienced with analytics tools and reporting on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
Digital Publicist | Roz May PR
Junior Celebrity Publicist | Levine Communications
Photo Rep | An Le Studios
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