Senior level marketing professional with over 20 years of experience creating and implementing successful internet marketing, SEO, and Paid Media campaigns across diverse industries. Extensive work in both Business to Business and Business to Consumer realms. Excellent communication and managing skills contribute to organized and successful projects.
Social Media Management
Paid Media Campaigns
Franchise Local Marketing
Major projects include international companies, large-scale migrations, local search campaigns for 600+ locations, content sites, and e-commerce.
Senior SEO ManagerAug 2011 to Current Search Discovery - Atlanta, GAManaged technical SEO projects for large companies across many industries and countries. Specialize in creating strategies involving multiple channels. Led SEO department in client Net Promoter Scores and renewed contracts. Recognized expert in local, structured data, content, migrations, and reporting.
PresidentApr 2003 to Jul 2014 MJSA Marketing - Hammondsport, NYBuilt and managed extensive SEO, pay per click, and online advertising campaigns for Business to Business and Consumer markets. Specialized in e-commerce projects and shopping campaigns. Developed and implemented content strategies for companies of all sizes. Partnered with multiple advertising agencies including Search Discovery on many projects.
Office ManagerFeb 2003 to Aug 2005 Atlanta Volunteer Lawyers Foundation - Atlanta, GA
Managed 15 person office including all IT functions while starting MJSA Marketing. Performed accounting duties including analysis for grant applications and reports. Built file servers, managed and maintained workstation software and implemented case management database solution.
OwnerJan 2002 to Nov 2002 Wide Area Marketing - Atlanta, GATaught Top Producer marketing software and internet strategies to real estate agents.
Data Analyst/QA Engineer/Front End DeveloperOct 1998 to Sep 2001 HPC Inter@ctive - Norcross, GA
Division of Primedia that designed and ran ApartmentGuide.com and NewHomeGuide.com.
of original six person team that built initial ApartmentGuide.com
Developed, implemented and maintained E.piphany CRM System. Managed project that interfaced and exchanged data from the CRM system to the data warehouse, internal databases, and external systems.
Examined and interpreted traffic reports for department managers and business analysts. Created and implemented procedures used by marketing and sales professionals for developing campaigns and producing reports.
Created and implemented test plans and automated scripts for all web-based and client-server applications.
Constructed secure front-end web application that allowed customers to make ad changes through the Internet.
Internet SpecialistFeb 1997 to Oct 1998 Melita International - Norcross, GA
Member of eight person Information Technology department that supported over 2,000 worldwide users.
Gathered requirements and managed development effort for multiple redesigns of the corporate web site. Designed, built, and maintained interactive Internet and Intranet server environments.
Vice President of DevelopmentApr 1995 to Oct 1996 Inter-Axis - Atlanta, GAManaged development department that performed all phases of web site creation, hosting, and customer service. Produced sites that were sales and marketing oriented for the Atlanta Convention and Visitors Bureau and its members. Won media recognition awards with several sites.Trained sales staff on Internet products and solutions.
MBA, Marketing1993Georgia State University - Atlanta, GA
Bachelor of Arts, Psychology1990Vanderbilt University - Nashville, TN