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Senior Sales Director Resume Example

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SENIOR SALES DIRECTOR
Summary
Driving revenue and exceeding sales goals year after year. Respected industry leader in the advertising profession with digital and television experience. Selling full suite of opportunities; from integrated sponsorships and product placement to mobile and video. Whether tasked to grow an existing territory or build a brand new one, my love of providing excellent customer service stands out.
Experience
Senior Sales Director
October 2015 to CurrentMarket Realist － Los Angeles, CA
  • Second seller hired for this financial startup.
  • Responsible for bringing on new business via content marketing, display and research services for clients on the West Coast and Midwest regions.
  • Notable clients include: BlackRock iShares, Nuveen and Schwab.
Senior Sales Director
January 2014 to October 2015Investing Channel － Los Angeles, CA
  • First hire on the West Coast selling solutions for this interactive media platform of over 300 independent financial and business websites.
  • Programs include display media, custom content integration, audience data targeting, video, mobile/tablet and programmatic.
  • Increased client base from 3 to 45+ clients.
  • Strong direct client and agency relationships.
  • Notable clients include: BlackRock/iShares, American Funds, Wells Fargo and others.
Senior Director
January 2009 to January 2014Seeking Alpha － Los Angeles, CA
  • Opened West Coast office.
  • Established Seeking Alpha as a leader in digital financial publishing, social and mobile media amongst the advertising community.
  • Created our first sales deck, handled pricing strategy and put processes in place.
  • Over the five years of tenure, grew the territory to over $3 million.
  • Top producing seller for all five years! Consistently delivered 50% growth.
  • Nearly every major financial company came on board including: Schwab, BlackRock, City National Bank, Union Bank, Direxion, Franklin Templeton and others.
Senior Sales Director
December 2006 to December 2008MANIATV － Los Angeles, CA
  • Introduced maniaTV! to the western region automotive, entertainment and video game clients with great success.
  • Top producing seller in 2007 bringing in Toyota, Mazda, Universal, Paramount to name a few.
Sales Director
August 2005 to November 2006INTERNET BROADCASTING NBC, ABC, FOX AND CBS － Los Angeles, CA
  • Hired to open the Los Angeles region.
  • Responsible for securing new business by working with internal sponsorship and research teams to develop customized proposals and presentations for perspective clients.
Sales Director
October 1998 to August 2005DOW JONES ONLINE WALL STREET JOURNAL & MARKETWATCH － Los Angeles, CA
  • Responsible for prospecting, developing, closing and maintaining strategic advertising/sponsorship accounts, specializing in the automotive category.
  • Close new business from clients and ad agencies as well as increases share of budget for existing clients on Dow Jones Online properties (Wall Street Journal, Barron's and MarketWatch).
  • Track client performance against revenue goals and changing business strategies while continually evaluating and analyzing data in order to problem solve, trouble shoot and help sales grow business.
  • Assure client satisfaction by pro-active response to client questions and concerns.
  • Personally responsible for bringing in the following accounts: Hilton, Lincoln/Mercury, Corvette, Kia, Hyundai, Mazda, Jeep, Saab and Qantas Airlines to name a few.
Account Executive
February 1998 to September 1998OGILVYONE WORLDWIDE － Los Angeles, CA
  • Developed and executed strategies and tactics for various clients' marketing objectives.
  • Cultivated client relationships on a daily basis and managed tight deadlines.
  • Worked closely with different departments in all aspects of the account management process.
  • Responsible for monthly billing reports.
  • Knowledge of direct mail, print and broadcast production, as well as media.
Sales Planner
February 1997 to August 1997DISCOVERY NETWORKS TLC, Animal Planet － New York, NY
  • Developed media proposals for Account Executive; researched and created sales presentations.
  • Ensured timely delivery of quarterly pre/post analysis reports.
  • Maintained weekly status of all accounts, billing information and other reports for Account Executive.
  • Managed activities and productivity of sales assistant; interfaced with all external and internal customers and departments on an ongoing basis.
  • Provided excellent customer service.
Sales Planner/Account Service Executive
May 1995 to September 1996THE FAMILY CHANNEL － Studio City, CA
  • Prepared sales proposals and presentations.
  • Managed day-to-day client activity, including stewardship, scheduling, research and marketing.
  • Followed up on cold calls, presented with salespeople, negotiated on an as-needed basis, and researched competitive information.
Advertising Sales Assistant
December 1991 to April 1995MTV Networks － Santa Monica, CA
  • Processed sales orders, checked inventory, provided clients with weekly delivery reports.
Education
Bachelor of Arts : Mass Communications Advertising / MarketingIona College Emerson College － New Rochelle Boston, NY MAMass Communications Advertising / Marketing
Professional Affiliations
MEMBER: Financial Community Society (FCS) West - Board Member The Foundation for Las Virgenes Schools - Executive Board Member
Skills
account management, ad, advertising, Alpha, agency, automotive, billing, broadcast, budget, business strategies, closing, competitive, content, client, clients, excellent customer service, delivery, direct mail, financial, Funds, inventory, marketing, office, presentations, pricing strategy, processes, producing, proposals, research, selling, sales, scheduling, strategic, video, websites
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Resume Overview

Companies Worked For:

  • Market Realist
  • Investing Channel
  • Seeking Alpha
  • MANIATV
  • INTERNET BROADCASTING NBC, ABC, FOX AND CBS
  • DOW JONES ONLINE WALL STREET JOURNAL & MARKETWATCH
  • OGILVYONE WORLDWIDE
  • DISCOVERY NETWORKS TLC, Animal Planet
  • THE FAMILY CHANNEL
  • MTV Networks

School Attended

  • Iona College Emerson College

Job Titles Held:

  • Senior Sales Director
  • Senior Director
  • Sales Director
  • Account Executive
  • Sales Planner
  • Sales Planner/Account Service Executive
  • Advertising Sales Assistant

Degrees

  • Bachelor of Arts : Mass Communications Advertising / Marketing

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