Driving revenue and exceeding sales goals year after year. Respected industry leader in the advertising profession with digital and television experience. Selling full suite of opportunities; from integrated sponsorships and product placement to mobile and video. Whether tasked to grow an existing territory or build a brand new one, my love of providing excellent customer service stands out.
Senior Sales Director October 2015 to CurrentMarket Realist － Los Angeles, CA
Second seller hired for this financial startup.
Responsible for bringing on new business via content marketing, display and research services for clients on the West Coast and Midwest regions.
Notable clients include: BlackRock iShares, Nuveen and Schwab.
Senior Sales Director January 2014 to October 2015Investing Channel － Los Angeles, CA
First hire on the West Coast selling solutions for this interactive media platform of over 300 independent financial and business websites.
Programs include display media, custom content integration, audience data targeting, video, mobile/tablet and programmatic.
Increased client base from 3 to 45+ clients.
Strong direct client and agency relationships.
Notable clients include: BlackRock/iShares, American Funds, Wells Fargo and others.
Senior Director January 2009 to January 2014Seeking Alpha － Los Angeles, CA
Opened West Coast office.
Established Seeking Alpha as a leader in digital financial publishing, social and mobile media amongst the advertising community.
Created our first sales deck, handled pricing strategy and put processes in place.
Over the five years of tenure, grew the territory to over $3 million.
Top producing seller for all five years! Consistently delivered 50% growth.
Nearly every major financial company came on board including: Schwab, BlackRock, City National Bank, Union Bank, Direxion, Franklin Templeton and others.
Senior Sales Director December 2006 to December 2008MANIATV － Los Angeles, CA
Introduced maniaTV! to the western region automotive, entertainment and video game clients with great success.
Top producing seller in 2007 bringing in Toyota, Mazda, Universal, Paramount to name a few.
Sales Director August 2005 to November 2006INTERNET BROADCASTING NBC, ABC, FOX AND CBS － Los Angeles, CA
Hired to open the Los Angeles region.
Responsible for securing new business by working with internal sponsorship and research teams to develop customized proposals and presentations for perspective clients.
Sales Director October 1998 to August 2005DOW JONES ONLINE WALL STREET JOURNAL & MARKETWATCH － Los Angeles, CA
Responsible for prospecting, developing, closing and maintaining strategic advertising/sponsorship accounts, specializing in the automotive category.
Close new business from clients and ad agencies as well as increases share of budget for existing clients on Dow Jones Online properties (Wall Street Journal, Barron's and MarketWatch).
Track client performance against revenue goals and changing business strategies while continually evaluating and analyzing data in order to problem solve, trouble shoot and help sales grow business.
Assure client satisfaction by pro-active response to client questions and concerns.
Personally responsible for bringing in the following accounts: Hilton, Lincoln/Mercury, Corvette, Kia, Hyundai, Mazda, Jeep, Saab and Qantas Airlines to name a few.
Account Executive February 1998 to September 1998OGILVYONE WORLDWIDE － Los Angeles, CA
Developed and executed strategies and tactics for various clients' marketing objectives.
Cultivated client relationships on a daily basis and managed tight deadlines.
Worked closely with different departments in all aspects of the account management process.
Responsible for monthly billing reports.
Knowledge of direct mail, print and broadcast production, as well as media.
Sales Planner February 1997 to August 1997DISCOVERY NETWORKS TLC, Animal Planet － New York, NY
Developed media proposals for Account Executive; researched and created sales presentations.
Ensured timely delivery of quarterly pre/post analysis reports.
Maintained weekly status of all accounts, billing information and other reports for Account Executive.
Managed activities and productivity of sales assistant; interfaced with all external and internal customers and departments on an ongoing basis.
Provided excellent customer service.
Sales Planner/Account Service Executive May 1995 to September 1996THE FAMILY CHANNEL － Studio City, CA
Prepared sales proposals and presentations.
Managed day-to-day client activity, including stewardship, scheduling, research and marketing.
Followed up on cold calls, presented with salespeople, negotiated on an as-needed basis, and researched competitive information.
Advertising Sales Assistant December 1991 to April 1995MTV Networks － Santa Monica, CA
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Companies Worked For:
INTERNET BROADCASTING NBC, ABC, FOX AND CBS
DOW JONES ONLINE WALL STREET JOURNAL & MARKETWATCH
DISCOVERY NETWORKS TLC, Animal Planet
THE FAMILY CHANNEL
Iona College Emerson College
Job Titles Held:
Senior Sales Director
Sales Planner/Account Service Executive
Advertising Sales Assistant
Bachelor of Arts : Mass Communications Advertising / Marketing
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