Senior Research Manager resume example with 20+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
resumesample@example.com
Summary
Seasoned marketing research analyst and project manager with extensive experience on both client and supplier sides. Specialized focus on Business to Business Research, Commercial Property/Casualty Insurance, Group Benefits, and Healthcare. Proven ability to summarize research findings into clear, concise reports with strategic recommendations.
Key Strengths
Strong quantitative and qualitative analyst
Experienced B2B researcher and in-depth interviewer
Strategic thinker; able to make actionable, insightful, data-based implications and recommendations
Excellent written and verbal communicator
Enthusiastic team player
Self-directed
Successful relationship-builder
Experience
Senior Research Manager, 08/2007 to 08/2013 Cushman & Wakefield Inc – Minneapolis, MN,
2010 to 2013
Designed, managed, analyzed, and reported results of custom market research studies, focusing primarily on B2B insurance market. Specific accomplishments include:
Designed, managed, and analyzed a satisfaction tracking study for major health insurance company among consumers, physician and hospital offices. Retained by client as research project manager since 2001, despite change of employers.
Managed client and broker satisfaction tracking for major property/casualty insurer, annual satisfaction/loyalty study for a major health insurance carrier, monthly brand/advertising awareness scorecard for a personal lines insurance carrier, and extensive qualitative research among CFOs, Benefits Managers, and affluent consumers, supporting brand campaign development for a major life insurance/investments/group benefits carrier.
Developed and analyzed a market analysis study for inland marine division of major property/casualty insurance carrier. Research identified specific sales barriers among agents and brokers, and client used recommendations to develop a new, simpler product.
2007 to 2009
Analyzed and reported trends in affluent consumers' institution and investment product usage, attitudes, and behavior. Worked closely with clients to customize the results for their specific target segments:
Created an analytical tracking study of High Net Worth households' investment attitudes and behavior, based on three years of data. Clients used the study to develop products, services, and marketing programs to better understand and target HNW households.
Frequently recognized by clients for superior service and analysis, and developed strong, loyal client relationships as a result.
Program Manager, 1999 to 06/2007 Ardent Academy – Washington, DC,
Designed, directed, and analyzed custom B2B research for financial service, healthcare, insurance, and corporate services sectors.
Managed a four-year online global research program among physicians, nurses, and patients in North America and Europe. Supervised design, logistics, and reporting of online bulletin boards. Program was highly effective source of new product design ideas for client, a medical device manufacturer.
Managed an ongoing satisfaction program for a corporate services company among their top commercial clients. Conducted in-depth interviews with executives which provided insightful and actionable feedback on the company's performance.
Senior Market Research Analyst, 05/1995 to 08/1998 Iconma, L.L.C. – Southfield, MI,
Managed consumer tracking study to measure bank performance vs. key competitors, including share of deposits, loans, and investments, institution and channel usage, and general banking attitudes and behavior. Results used to identify competitive threats and opportunities, and in annual strategic and tactical planning efforts.
Directed and analyzed ongoing qualitative research among bank's large commercial customers and prospects, providing direction on buying influences, perception of bank performance, and communication preferences. Results used to redirect communications to more preferred channels.
Designed, managed, and analyzed major qualitative study on small business customers' satisfaction and reaction to proposed product and service concepts. Analysis was instrumental in implementation of product/service enhancements, such as same day loan decisions.
Market Research Analyst, 05/1986 to 04/1995 Iheartmedia, Inc. – Virtual, KS,
Conducted and analyzed multi-tiered analysis of customers' reactions to bank's acquisition, including consumer, small business, high net worth, and large commercial customers. Identified key concerns and issues that were addressed in customer communication plan.
Managed major research program to measure level of consistency in bank's mortgage service by racial segment. Results used to ensure differences in service were corrected and addressed.
Education
MBA: Marketing, Expected in University of Hartford - West Hartford, CT GPA:
Bachelor of Science: Marketing, Expected in Western New England College - Springfield, MA GPA:
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