Dedicated Qualitative Researcher with 2Â years in qualitative market research (doing a variety of tactical and strategic studies), and over 4 years in the broader marketing field. I am a high achiever who produces results individually as well as part of a results-focused team.Â
Skills
Planning and qualitative market analysis
Visually appealing story-telling report writing
Consumer insights
Concept, Ad and Packaging testing
Exploratory and U&A Analysis
Creative and innovative
Organized
Strong time management
Team player
Education
Royal Melbourne Institute of TechnologyMelbourne, AustraliaExpected in 2013 – –Master of Marketing: - GPA:
Graduated with Distinction
Recipient of Golden Key International Honors SocietyÂ
University of MelbourneMelbourne, AustraliaExpected in 2009 – –Bachelor of Commerce:Marketing and Management - GPA:
Work History
Kantar TNS - Senior Qualitative Research Executive City, STATE, 07/2014 - 07/2016
Initiated market research studies right from detailed proposals to conducting detailed qualitative analysis presented through well-structured, visually appealing presentations for a variety of clientsÂ
Analyzed usage patterns to understand ways in which customers use products and services, conducted various tactical and strategic studies (rural, urban, exploratory, U&A studies, concept, ad, packaging and ad testing, shopper & retail, ideation & new product innovation platform studies) across diverse product categories including - personal care, food & beverages, automobiles, telecom and technology - to provide actionable and implementable strategiesÂ
RMIT English Worldwide - Assessment Administration Assistant City, STATE, 08/2012 - 01/2014
Prepared, organized and supervised exams and special considerations at REW, including IELTS examinations
Koji Market Research - Video Analyst Intern City, STATE, 11/2013 - 2014
Conducted video analysis and primary research to determine the best position for product placement for large FMCG producers in one of the country's largest retailers
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